The document discusses mobile app development and provides advice. It notes that the author has delivered over 40 apps but is often asked to quickly come up with app ideas without proper budgets. The author advises that companies should first determine if a website could meet their needs before pursuing an app. If an app is warranted, it should leverage the unique capabilities of mobile like cameras, GPS, etc. and be simply useful. Marketing is also important to consider.

1. Mobile apps and doing
the mobile dance
@charlescadbury @putitout

2. Why I am here
•
Delivered 40+ apps since 2007
•
Delivered to top brands
•
Technical partner with some of the best ad agencies in London
•
Therein lies the story…
@charlescadbury @putitout

3. Typical brief
•
We have a creative signed off and want to propose an app
•
Here’s a deck – could you come up with an amazing app idea
•
Ideally by the end of the day
•
We probably won’t have much budget so please bear that in
mind
@charlescadbury @putitout

4. The result
Thanks, but no thanks
@charlescadbury @putitout

5. Why the burning want for apps?
• Misunderstood appropriation of time
@charlescadbury @putitout
Flurry April 2013

6. So, do you need an app?
•
Will your website do the job?
– Existing traffic
– Familiar CMS
– Explore first
Who has an idea for an app?
@charlescadbury @putitout

7. What makes a good app?
• Play to the strengths of the medium, what’s in a phone?
– Camera
– GPS
– Microphone
– Speakers
– Internet
– Screen
– Accelerometer
– Storage
– Wicked good processor
@charlescadbury @putitout

8. Who does this well?
Simple app, using
location feature
@charlescadbury @putitout
Simple app, using
camera feature

9. What of our work replicates?
Simple app, using
location feature
@charlescadbury @putitout
Simple app, using
camera feature

10. If you remember 3 things
•
Simply useful
•
Deliver beyond the confines of a website
•
Don’t forget to market the app
@charlescadbury @putitout