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Women for Refugee Women
Women for Refugee Women challenges the
injustices experienced by women who cross borders
to seek safety. We work in three ways:
• We work at the grassroots to support and
empower women who are seeking asylum
• We work with the arts, media and public events
to tell women’s stories
• And, by publishing research and informing
politicians, we try to create a fairer asylum
process
#SetHerFree
We launched the Set Her Free campaign in
January 2014, calling for an end to the detention
of women who seek asylum in the UK.
• 6,000 women come to UK each year to seek
asylum in own right
• 2,000 asylum-seeking women detained each
year
• Majority of women held in Yarl’s Wood
detention centre, near Bedford
User-generated content: #SetHerFree
User-generated content: #SetHerFree
User-generated content: #SetHerFree
User-generated content: 99 women
Our focus since September has been
campaigning against the detention of pregnant
women, following HMIP’s report in August.
99 pregnant women were detained in Yarl’s
Wood in 2014. To highlight this, we invited 99
inspiring women to write a message of support
and solidarity, ahead of International Women’s
Day – 8 March 2016.
User-generated content: 99 women
User-generated content: 99 women
• Process:
– Approaching and photographing existing supporters
– Compiling our ‘wish list’ – actors, singers, musicians,
academics, politicians, healthcare professionals,
writers, comedians, engineers, businesswomen,
women from relevant NGOs, AND refugee women
from local groups
– Emailing, posting cards, following up
– Launch preparations: photo gallery, scheduled tweets,
suggested social media posts, media coverage
– Sharing on 8 March, International
Women’s Day
User-generated content: 99 women
refugeewomen.co.uk/99women
Press coverage: 99 women
Public engagement: 99 women
Public engagement: 99 women
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk
Conference
28 April 2016
London
#CharityContent
Charity content
marketing
Sponsored by

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User-generated content - '#setherfree'. Charity content marketing conference, 28 April 2016

  • 1.
  • 2. Women for Refugee Women Women for Refugee Women challenges the injustices experienced by women who cross borders to seek safety. We work in three ways: • We work at the grassroots to support and empower women who are seeking asylum • We work with the arts, media and public events to tell women’s stories • And, by publishing research and informing politicians, we try to create a fairer asylum process
  • 3. #SetHerFree We launched the Set Her Free campaign in January 2014, calling for an end to the detention of women who seek asylum in the UK. • 6,000 women come to UK each year to seek asylum in own right • 2,000 asylum-seeking women detained each year • Majority of women held in Yarl’s Wood detention centre, near Bedford
  • 7. User-generated content: 99 women Our focus since September has been campaigning against the detention of pregnant women, following HMIP’s report in August. 99 pregnant women were detained in Yarl’s Wood in 2014. To highlight this, we invited 99 inspiring women to write a message of support and solidarity, ahead of International Women’s Day – 8 March 2016.
  • 9. User-generated content: 99 women • Process: – Approaching and photographing existing supporters – Compiling our ‘wish list’ – actors, singers, musicians, academics, politicians, healthcare professionals, writers, comedians, engineers, businesswomen, women from relevant NGOs, AND refugee women from local groups – Emailing, posting cards, following up – Launch preparations: photo gallery, scheduled tweets, suggested social media posts, media coverage – Sharing on 8 March, International Women’s Day
  • 15. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk