Claire Monks - Head of external communications, Macmillan Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Preparing for a crisis –
beyond the comms team
Claire Monks
Head of External Communications

2. The correct sizes and colours for
text have been programmed into this
template.
The correct sizes and colours for
text have been programmed into this
template.

3. It’s all about comms?
Or is it?

4. You cannot talk your way out of a
problem you have behaved your way
into.
Jane Lawrie, Director of Communications, Tesco

5. Proactively managing risk
Embedded across the whole organisation
Where is comms providing strategic advice and challenge?
Championing good governance and decision-making
What would our donors or beneficiaries say?
Integrating into wider compliance and risk management
.

6. Reputation risk heat map – reviewed and updated regularly
Improved processes for surfacing issues as they arise
Providing training and guidance to teams on how to recognise risk to
Macmillan’s reputation
Horizon-scanning – internal and external
Logging and assessing potential and live
risks

7. Proactive story-telling
Developing messaging
frameworks
Scenario planning
Crisis training
Getting ahead of the game