The document outlines the agenda for an open space discussion on digital tools and channels for charities. The agenda items include discussing brand and tone of voice online, increasing engagement on social media, social advertising, developing content strategies, using Instagram, managing digital presence with limited budgets, redesigning websites, GDPR compliance, tracking donations after campaigns, reaching non-digital audiences, and growing supporter lists.

1. Digital tools and channels: make the most
of your digital presence
Open Space
discussion notes
19 October 2017
London
#charitydigital
Sponsored by

2. Open Space agenda
• Brand and tone of voice on digital
• Increasing engagement on social media
• Social advertising
• The next big thing in digital
• Developing a content strategy
• Getting the best out of Instagram
• Digital on a shoestring
• Redesigning your website
• GDPR
• Donations after awareness campaign and
supporter journeys
• Translating digital for ‘non-digital’ people
• Reaching new audiences and growing your
supporter lists

3. Brand and tone of voice on digital

4. Brand and tone of voice on digital

5. Brand and tone of voice on digital

6. Increasing
engagement
on social
media

7. Social advertising

8. The next big thing in digital

9. Developing a
content strategy

10. Getting the best
out of Instagram

11. Getting the best
out of Instagram

12. Digital on a shoestring

13. Digital on a shoestring

14. Digital on a shoestring

15. Redesigning your website

16. Redesigning your website

17. Redesigning your website

18. Redesigning your website

19. Redesigning your website

20. Redesigning your website

21. Redesigning your website

22. Redesigning your website

23. GDPR

24. GDPR

25. GDPR

26. GDPR

27. GDPR

28. GDPR

29. GDPR

30. Donations after awareness campaign and supporter
journeys

31. Donations after awareness campaign and supporter
journeys

32. Donations after
awareness
campaign and
supporter journeys

33. Donations after awareness campaign and supporter
journeys

34. Donations after awareness campaign and supporter
journeys

35. Translating digital for ‘non-digital’ people

36. Translating digital for ‘non-digital’ people

37. Translating digital for ‘non-digital’ people

38. Translating digital for ‘non-digital’ people

39. Reaching new audiences and growing your supporter
lists

40. Reaching new audiences and growing your supporter
lists

41. Reaching new audiences and growing your supporter
lists

42. Reaching new audiences and growing your supporter
lists

43. Reaching new audiences and growing your supporter
lists

44. Reaching new audiences and growing your supporter
lists

45. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk