Hannah Sweetman, digital and web manager, Penny Brohn UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Embarking on a collaborative project
to create an interactive garden tour
Hannah Sweetnam
Digital & Web Manager
Penny Brohn UK
linkedin.com/in/hannahsweetnam | @HannahTweetnam
hannah.sweetnam@pennybrohn.org.uk

2. The project
An interactive garden map,
which enables the user to
take a tour around the
grounds of the National
Centre with a focus on four
different topics:–
• Therapy
• History
• Plants
• Animals

3. Securing pro-bono work
Pro-bono work is voluntary work that will enable the person or company
donating their time to use some of their sector skills for the benefit of the
wider community (often a charity).
Alongside regular, dedicated volunteers, we use pro-bono support to help
deliver digital and one-off design projects.
Great ways to secure pro-bono work:
- Horizon scanning on social media channels:
- Twitter
- Facebook
- LinkedIn
- Posting ads on professional volunteer websites:
- Reach Volunteering
- Helpful Peeps
- Asking people directly/networking

4. Securing this project
It just takes one tweet…

5. Securing this project
An idea…
Our printed guide to the gardens
at Penny Brohn UK

6. Securing this project
And a reactive attitude to big opportunities…

7. Kicking off the project
Start with a conversation…
- Who holds the knowledge about the content needed for this project?
- Who holds the power to approve the project?
- Who needs empowering into supporting the project?
- What roles will each person involved in the project play?
Nautoguide
Executive Committee / Nautoguide / Marketing
Marketing Team / Nautoguide
Volunteer Garden Team / Organisation / Therapists
CEO / Marketing Team

8. Developing the project
Collect
Information
and content
e.g. facts, images, audio
Nautoguide
develop
Interactive
Map
Marketing
Input all
content into
platform
Nautoguide
deliver
training
TESTING PHASE
Meeting with
to discuss
project and
hand over plans

9. Developing the project
Use existing knowledge…
Plants and wildlifeHistoryTherapeutic journey

10. Testing the map
Take the journey around our garden…

11. Creating a marketing plan
Press &
Flyers
Trade Press
Newspapers
Garden
mags/sites
Wildlife
mags/sites
Garden guide
updates
Flyers for
National Centre
Event
Marketing
Public Events
Conferences
Fundraising
events
Courses run at
the National
Centre
Digital
Marketing
Christmas
Calendar
Landing page
Blog post
News story
Self-care
resources
Email newsletter
SEO
Social
Media
Twitter
Facebook
Instagram
LinkedIn
Advertising
Course
materials
Facebook
Instagram
Google Ads
Potential
Industry
Awards
App
development
VR development

12. Creating the materials
Develop offline materials to promote
an online project…

13. Launching the project
Online Advent giveaway
On Christmas Eve, 59 people viewed the page
By the end of January, 581 people had taken
the tour of the garden on our website

14. Launching the project
• Trade Press
• Charity press
• Relevant
magazines
• Local news
Press coverage
Reached 66,699
people across
the UK in news
coverage

15. Future marketing
Use every opportunity
National Garden Scheme Open Day Audio Tour

16. Continuing the vision…
Think big!
Know a VR specialist looking
for a pro bono project?

17. Any questions?
Hannah Sweetnam
Digital & Web Manager
Penny Brohn UK
linkedin.com/in/hannahsweetnam | @HannahTweetnam
hannah.sweetnam@pennybrohn.org.uk

18. Giving power to your stories
through visual storytelling
7 June 2019
South West networking group
Bristol
#CCSouthWest

19. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk