Most of us are now using social media platforms like Facebook socially. We post about our lives, read news and interact with our friends. However, promoting your business on Facebook is another thing entirely. How do you interact with current and potential students? What content should you be posting? How can I measure what I'm doing and create a budget that works for my school? Social media strategist, content specialist and principal of Social Victory Marketing, David Walmsley, will show you 10 insider marketing tips to start effectively using Facebook to promote your Martial Arts school. Learn how to boost retention, create brand ambassadors and attract new students, through the effective use of social media.

1. 10 Tips for Using
Facebook to Promote Your
Martial Arts School
David Walmsley – Principal, Social Victory Marketing

2. Social Media is Social
 Social media isn’t PR: it’s not only about self-focus
 It’s not a primary sales platform
 Be active on other pages

3. Know Your Audience
 Content
 Ads
 Analytics

4. Content is King
 Stay active
 Know what you’re automating and why
 Content marketing plan and schedule

5. Mention People
 Businesses
 Students
 Instructors

6. Building Community
 Respond to inquiries
 Get to know brand ambassadors
 Thank and reward active users

7. Learn From Competition
 Follow their pages
 Know their strengths
 Don’t copy them

8. Collect and Use Feedback
 Facebook is where people are comfortable
 Don’t just delete criticism
 Know a troll and how to deal with one

9. Give Your Content a Home
 Blogs, videos, events, write-ups and more
 Active channels encourage you to make things
 Share other people’s content

10. Brand Message
 Fill out all your details
 Know your voice
 Content that represents you and your school

11. Experiment
 Different content
 Not always 100% martial arts focus
 Not all serious