14-16 October 2014 Copenhagen.
Europe's crowd conference explores the best practices in crowdsourcing and the collaborative economy that are fundamentally changing society, mindsets and possibilities across all industries.
Read more: http://crowdsourcingweek.com/csw-europe-14/#ixzz3GfNivm72
http://crowdsourcingweek.com/csw-europe-14/speakers/
2. We unlock value from the collective intelligence
of crowds, communities and conversations…
To uncover insight.
To co-create marketing, product & policy
innovation.
To build participant and consumer engagement.
3. Our view of brand building
(this hasn’t changed)…
4. A traditional brand building approach
Learn
(research agency)
Create
(creative agency)
Test
(research agency)
Go
Try again
10. Doing the offline bigger, better and faster online
Learn
(research agency)
Create
(creative agency)
Test
(research agency)
Go
Try again
$$$
11. It’s not yet perfect…
Echo Chamber remains Massive Waste remains Brand expertise lost
12. A second disruption is going on…
True technology enabled collaboration -
The Consumer Co-Creation Community
Learn:
Create, Test
and evolve:
Ideas:
Engage and
launch:
13. From insight to launch in 5 months, 20% brand
awareness before launch and so much buzz
launch brought forward to meet demand
In
conjunction
with
14. 100 ideas, 10 validated concepts, a 12
month digital content calendar, a co-created
digital strategy…. In less than a month
In conjunction with
15. Disrupting the Brand building mindset
WITH not FOR the end user
Interpret the experts, don’t be the expert
No more silos:
Research and creativity happen at the same time
16. But, keeping the important things…
Collaboration not competition Expert skills remain with experts
17. A glimpse into the future ? – the crowdsourced
Brand – from idea, to design to testing to funding…
18. …. To marketing and communication
Technology Enabled Collaboration building better brands 100% by customers, for customers