Giving Your Content a Sense of Repurpose | DMC 2017

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The document discusses strategies for repurposing existing marketing content. It recommends analyzing analytics and linked content to identify older pieces that are still relevant but receiving low traffic. Content can then be improved or expanded upon to create new assets like blogs, ebooks, webinars or social media updates to boost engagement. Tools are suggested for creating images, videos and other visuals to accompany repurposed content. The goal is to maximize existing content investments and drive ongoing performance.

Business

GIVING YOUR CONTENT
A SENSE OF
REPURPOSE
CASIE GILLETTE • KOMARKETING • @CASIEG

@CASIEG
ABOUT CASIE GILLETTE
• First Things First: Sounds like K-C
• What I Do: Sr. Director, Digital Marketing at
KoMarketing, a B2B Digital Marketing agency in
Boston, MA.
• I’m Old: In the online marketing industry for over
12 years, working on both the agency side and in-
house.
• Things I Like: SEO, Dogs, Pizza, Netflix &
Smiling…it’s my favorite.
• Find Me: Connect with me on Twitter @casieg.

@CASIEG
ß To be clear, I did not draw that.
Q.U.E.S.T
• Question
• Understand
• Experiment
• Share
• Think

@CASIEG
66%OF CONTENT MARKETERS CITE LACK OF TIME AS
THEIR BIGGEST CHALLENGE - CMI

• OLDER PIECES
• STILL RELEVANT
• LOW TRAFFIC
@CASIEG

• IS IT WORTH KEEPING?
• CAN IT BE IMPROVED?
• HOW DO WE MAKE IT BETTER?
@CASIEG

@CASIEG
1 ASSET
10+ ASSETS
+ SHARES
+ LINKS
+ SEARCH
+ EMAIL

Keyword Target
ANSWER BOX
MORE QUESTIONS

• KNOW YOUR GOALS
• USE DATA TO FIND CONTENT
• CREATE SOMETHING BETTER
@CASIEG

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