Content Promotion Strategy by Casie Gillette

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Casie Gillette, Director of Online Marketing at KoMarketing, presented on content promotion strategies, including pay-to-play. She discussed planning content creation, analyzing content performance, and promoting content through influencers, social media, blogs, and newsletters. As a case study, one of Casie's articles received over 30 press and blog mentions, drove traffic to the top pages on the site, and was promoted through LinkedIn ads, tweets, and other channels.

Business

#PUBCON @CASIEG
Content Promotion Strategy
- Including Pay-to-Play
Presented by: Casie Gillette

#PUBCON @CASIEG
About Cas1e
Director of Online Marketing at KoMarketing
10+ Years of SEO
Download: http://www.slideshare.net/casieg

#PUBCON @CASIEG
CREATION
PLANNING
PROMOTION

#PUBCON @CASIEG
MARKETING LAND
INFLUENCERS

#PUBCON @CASIEG
MARKETING LAND
INFLUENCERS
RESPONDENTS

#PUBCON @CASIEG
MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
TWITTER AD

#PUBCON @CASIEG
MARKETING LAND
INFLUENCERS
RESPONDENTSLINKEDIN AD
BLOG POST
SOCIAL
NEWSLETTER
TWITTER AD

#PUBCON @CASIEG
• 30+ PRESS/BLOG PICK-UPS
• ENTREPENEUR, HUBSPOT
• TOP LINKED PAGES ON SITE
• TOP TRAFFICKED PAGES

#PUBCON @CASIEG
Thanks!slideshare.net/casieg • casieg@gmail.com

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Content Promotion Strategy by Casie Gillette

1. #PUBCON @CASIEG Content Promotion Strategy - Including Pay-to-Play Presented by: Casie Gillette

2. #PUBCON @CASIEG About Cas1e Director of Online Marketing at KoMarketing 10+ Years of SEO Download: http://www.slideshare.net/casieg

3. #PUBCON @CASIEG KING Content is…

4. #PUBCON @CASIEG ENOUGH

5. #PUBCON @CASIEG CREATION PLANNING PROMOTION

6. #PUBCON @CASIEG CASE STUDY

7. #PUBCON @CASIEG

8. #PUBCON @CASIEG MARKETING LAND

9. #PUBCON @CASIEG MARKETING LAND INFLUENCERS

10. #PUBCON @CASIEG MARKETING LAND INFLUENCERS RESPONDENTS

11. #PUBCON @CASIEG MARKETING LAND INFLUENCERS RESPONDENTSLINKEDIN AD TWITTER AD

12. #PUBCON @CASIEG MARKETING LAND INFLUENCERS RESPONDENTSLINKEDIN AD BLOG POST SOCIAL NEWSLETTER TWITTER AD

13. #PUBCON @CASIEG • 30+ PRESS/BLOG PICK-UPS • ENTREPENEUR, HUBSPOT • TOP LINKED PAGES ON SITE • TOP TRAFFICKED PAGES

14. #PUBCON @CASIEG CREATION

15. #PUBCON @CASIEG THIS!

16. #PUBCON @CASIEG ANALYTICS

17. #PUBCON @CASIEG

18. #PUBCON @CASIEG

19. #PUBCON @CASIEG BUZZSUMO

20. #PUBCON @CASIEG PLANNING

32. #PUBCON @CASIEG PROMOTION

33. #PUBCON @CASIEG GO!

34. #PUBCON @CASIEG

35. #PUBCON @CASIEG Thanks!slideshare.net/casieg • casieg@gmail.com