LeanSwift has built the eConnect for Infor M3 and Magento and it enables your Magento web shop to seamlessly integrate with Infor M3. It is an out-of-the-box solution that connects your Infor M3 to Magento.
eConnect enables a secure two-way communication between your Magento webstore and your Infor M3 system. The Magento extension offers configuration options to control the interaction between Magento, LeanSwift eLink and Infor M3.
2. About Us
LeanSwift is a global leader in M3, eCommerce and Mobile
solutions for Infor customers in Fashion, Distribution, Food &
Beverage and Manufacturing.
3. Major B2B Trends
Trend 1.
B2B is Going
Mobile
B2B eCommerce is riding the
wave of mobile eCommerce. It
makes sense that buyers who
already make personal
purchases on mobile would
reach for their smartphones and
tablets for business purchases.
4. Major B2B Trends
Trend 2.
Demand is Increasing for
Amazon-Like Experiences
Business buyers are also consumers. They
know what’s out there, and they want B2B
sites to provide the same price transparency,
immediacy, and convenience as the Amazon
shopping experience.
5. Major B2B Trends
Trend 3.
Online Procurement is
Driving Infrastructure
Improvements
B2B companies are already
ditching their heavy paper
catalogs, phone banks, and order
entry systems in favor of web sites
and automated internet
transactions.
7. Magneto Features
Marketing, Promotions and
Conversion Tools
• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability to restrict
to stores, categories or products
• Flexible coupons (pricing rules) with ability to restrict
to stores, customer groups, time period, products,
and categories
• Generate a set of unique coupon codes for reach
promotion and export the list of codes for offline
distribution, email, newsletters and more.
• Easily manage and monitor coupon usage and
generate detailed reports
Search Engine Optimization
• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and
content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping
8. Magento Features
Site Management
• Control multiple websites and stores from one
Administration Panel with the ability to share as much
or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies.
• Web Services API for easy integration between
Magento and third-party applications
Catalog Management
• Simple, configurable (e.g. size, color, etc.),
bundled and grouped products
• Create different price points for different customer
groups, such as wholesalers and retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation of
different item types
• Inventory management with backordered items,
minimum and maximum quantities
9. Magento Features
Catalog Browsing
• Layered / faceted navigation for filtering of
products in categories and search results - Filter
products by price and display a range of prices
based on even increments or by a similar number
of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs
• Ability to assign designs within category and
product level (unique design per
product/category)
Checkout, Payment and Shipping
• One-page checkout
• Guest checkout and checkout with account to use address
book
• Shipping to multiple addresses in one order
• Option for account creation at beginning of checkout
• SSL security support for orders on both front-end and back-
end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline payments
10. Ways to Improve the B2B Experience
When considering how to improve your B2B eCommerce
capabilities, the one thing to keep in mind is that nearly all the
best features of B2C eCommerce have applications in the
B2B world.
11. Ways to Improve the B2B Experience
Focus on Your Customer’s Mobile Experience
• Buyers everywhere are using mobile devices to
conduct business, and that includes making
B2B purchases. They may want to complete a
purchase on their way to a client visit, or
perhaps calculate a bill of materials for a client
at a job site
12. Ways to Improve the B2B Experience
• Bulk Ordering - The ordering process is more complicated in B2B since it usually involves a lot of product items with
numerous sizes, colors, weights, textures and so on and so forth. So, sellers need to carefully focus on that stage of purchases and
provide customers with suitable bulk purchase functionality, including multi-attribute and multi-item product selection tools.
• Customer Level Pricing- Wholesale and manufacturing companies require more complex and advanced pricing,
including individual and group discounts, tire and location-oriented prices, sales-volume based prices, etc. The above sellers are more
flexible about pricing and need to take advantage of this benefit to the full.
• Customer Segmentation - Individual prices can be only ensured with the mandatory login process for customers
and that’s why this functionality is indispensable for the B2B segment. Customer segmentation may also refer to particular shipping terms,
additional services availability, order processing priority, etc.
13. Ways to Improve the B2B Experience
• Flexible Checkout Process - The checkout process also differs and usually is burdened with some additional
conditions including customer credit limits, shipping restrictions, additional approvals, etc.
• Multiple Devices and Screens - In addition to the specific functionality of the segment, B2B sellers operate as
any other ecommerce units and have to follow all the best practices required in this business area. So, Magento-based stores
are always mobile-friendly and look great on all devices due to its responsive templates.
• Sales Representatives Access - Of course, those plentiful sales combined with an individual approach to
each customer have to be fulfilled by multiple sales representatives simultaneously. These account managers can also have
different roles and access permissions that need to be regulated by the corresponding backend functionality.
14. Ways to Improve the B2B Experience
• Order Approvals - As far as the inventory and price management is complicated, some B2B merchants have
to approve orders manually before their processing. This is almost impossible in retail stores due to the overwhelming
number of transactions that need to be inspected. So, it’s purely a B2B-related functionality requirement to be met by
any ecommerce platform, including Magento.
• Re-ordering - Most wholesale buyers act as regular customers and often purchase constantly the same or at
least quite similar sets of items. So, they will gladly take advantage of the subscription or some other similar
functionality.
• Search and Navigation - High-quality search and navigation facilities are equally important for both B2B
and B2C segments. So, Magento is able to provide all necessary opportunities to make the process as intuitive and
straightforward as possible.
15. Ways to Improve the B2B Experience
• Ability to view: Invoices opened / paid
• Ability to view: Delivery Certificates
• Ability to view: Status of work orders
• Ability to view: Inventory balance of pallets
• Ability to view: Advanced Invoice #, Order #, PO #, Transaction Date and Status.
• Invoice PDF and a button to pay
• Customer Purchase Reports
• Ability to run Date Range Search of Order History
Backend to Magento Functions
16. Emails – Points of Contact
• The Fundamentals
• Order Confirmation
• ASN Fulfillment
• Email Signup
• Forgot Password
• Customer Registration
Are you well connected to your customers?
• Advanced
• Subscribe page – Welcome
• OOS Add To Waitlist (pdp, QV)
• Welcome Package from Marketing
• Marketing Emails
• CC Expired Change Profile
• Contact Us
17. UX Focus – Establishing a Basis of Success
• UX Fundamentals – We can help your team implement analytics that focus on 16
ways to measure the health and wellbeing. These analytics target not only your
Customer's overall experience but also expose any glaring negative trends that have
cropped up.
User Goals Should Always be Tracked
18. UX Focus - Analytics
Marketing Sales
• Generate More Qualified Leads
• Improve Lead Conversion Rate
• Increase Awareness
• Increase Email Signup
• Increase traffic via social media
• Increase traffic via PPC
• Increase Traffic via Email Marketing
• Increase Returning Customers
Customer Satisfaction
• Generate More Sales
• Improve Sales Conversion Rate
• Increase the number of carts created
• Increase the overall order value
• Improve Sales Support
• Search Success
• Improve Customer Satisfaction
• Reduce Time to Complete a Task
19. Web Activities
• Web Activities are the
intelligent abilities of your
ecommerce site.
• Characteristics
• Customer Recognition
• Page by page reaction to
behavior
• Improved conversions
• Behavioral Experiments
20. Web Activities – Examples
Customer Abandons Cart
Example:
When a customer leaves items
in their cart without
purchasing, after a pre-defined
period of time send an email to
them with a coupon.
Send an email letting them
know they left items in their
cart. If they do not complete a
purchase, send a new email
with a discount.
21. Web Activities – Examples
Creating Customer Segments
Example:
When a customer has 5+ orders,
send them an email thanking
them for being a preferred
customer
“If you’re competitor-focused, you have to
wait until there is a competitor doing
something. Being customer-focused allows
you to be immediately more pioneering.”
– Jeff Bezos, CEO of Amazon
22. Web Activities – Examples
Send Message
Example:
When a customer signs up for an account on the
brand sites, send them a welcome e-mail.
Immediately make the customer feel recognized
and invited in.
23. Web Activities – Examples
Current Page Promotion
Example:
Display category promotions on
a PLP
Display promotions at a product
group level on the PLP. As they
move from category to category
update the promotion
accordingly.
Display a default promotion on
pages not defined.
24. Web Activities – Examples
Impact Browsing Behavior
Example:
If a customer views the workwear,
clearance footwear, or outerwear
specials categories, show a link to
the corresponding guide on the
cart.
