Project presented by Bridgestone and bluecrux to the ELA award Winner of the public's prize

1. THIS IS NOT…

2. Journey towards
Reliable Visibility
THIS IS a story about VIPs…

4. Customer Request
Service First
Excellence in Execution
Competition is
moving
Visibility, the name of
the game…

5. Bridgestone Tyres Supply Chain in Europe…
6000 SKU’s

6. Reliable future delivery date
Visibility = Connecting our Supply Chain to our Customers
in case of Non-Immediate-Availability
 Focus Retail Customers
 Up to 5 weeks Visibility
Plant Distribution Point of Sales Final customer
?
#1

7. Customer collaboration platform
Plant Distribution Wholesaler
Promise Tyres not Produced yet
 Focus Wholesalers
 2 months Visibility
#2
Visibility = Connecting our Supply Chain to our Customers

8. 8
Opening the Visibility Box
>800 people in 6 regions,
18 countries
One Supply Chain Organisation:
- Customer Service
- Planning
- Operations
now all under 1 umbrella!
Systems:
- OMP Planning Suite
- SAP R/3 and ATP
Processes:
- Production Planning
- Distribution Planning
- Transport Planning
- Order Promising
- Final Distribution

9. MANDATORY TURNAROUND

10. LOOKING BACK

11. A PROMISE IS A

12. The life of all our stakeholderschanged in
order to contribute to a Reliable Customer Promise
CUSTOMER
“I have longer visibility for my orders and my pre-orders.”
DISTRIBUTION PLANNER
“My new tool (OMP) optimizes the distribution of tires over
the full network and makes sure the deployments are
feasible, fair and reliable.”
TRANSPORT PLANNER
“We made the impossible possible.
On-Time Stock Transfer Execution:
from 70% to 95%.”
CUSTOMER SERVICE AGENT
“I have visibility on future availability in time and in the
network.
I can even promise orders on production plans.”
SALES
REPRESENTATIVES
“I adhere to
the rules of the
Order Management
Policy.”
PRODUCTION PLANNER
“Production for Committed Orders has
Priority.”30
38
126
550
15

14. S= Q x A x P
MOUNTK

15. MOUNTK
MOTIVATING PEOPLE BY REALISING A SUCCESSFUL EXPERIMENT1

16. MOUNTK
2 BUILDING AN EXPLICIT CHANGE ORGANISATION
End User
End User
End User
End User
End User
End UserEnd UserEnd UserEnd UserEnd UserEnd User
End User
End User
End User
End User
End User
Project Team Change
SponsorChange Agent
Change Agent
Change Agent
Key UserKey User

17. MOUNTK
3 CHANGE IMPACT ASSESSMENT AS BASE FOR TRANSFORMATION PLAN

18. MOUNTK
4 MONITORING CHANGE READINESS BY ADKAR SURVEYS

19. MOUNTK
5 Vi-P MARKETING & COMMUNICATION CREATING ENGAGEMENT

20. 2013 2014 2015 2016 2013 2014 2015 2016
Financial Success
5,5 M€ Investment - ROI 2,5 y - Project in budget and ahead of timing
0.0% 0.0%
3.0%
4.2%
2014 2015 2016 H1 2016 H2
Customers Trust
Win win value chain
More agile supply chain
Sales on Future Visibility: UP
Inventory: DOWNLean logistics: UP
Transfers Plants to Markets Reliability
Freight & BC
engagement

21. Our s in Vi-P!

22. - Start from customers
- Consider business capabilities end to end,
- Address articulations of different processes
- Pragmatic design
- Trades offs, compromises
- Time and budget names of the games
Project - What is in it for Supply Chain Professionals?
1/3 1/3 1/3

23. &