LAUNCH YOUR ONLINE COURSE CHECKLIST & MINDMAP Do you have a training course you can package? You can have this set up as 24/7 anytime training live training- group one-on-one

1. by CAROLINE BALINSKA
LAUNCH YOUR ONLINE COURSE
CHECKLIST & MINDMAP
www.onlinemarketingprincess.com

2. LAUNCH CHECKLIST
Do you have a training course you can package?
You can have this set up as
• 24/7 anytime training
• live training- group
• one-on-one
www.onlinemarketingprincess.com

3. LAUNCH CHECKLIST
Are you not sure if you have a course?
• Can you offer training that you can offer in video or text
format?
• It can be a short course, or a long term course.
• The options are endless. From dog training via video to
business courses via documents to meditation via live
webinars, and much more.
www.onlinemarketingprincess.com

4. LAUNCH CHECKLIST
Don’t have it written down? YOU CAN STILL LAUNCH!
• Even if you currently don’t have your course setup in hard
copy, you can offer one-on-one or group live training and
create videos
• Launch and create a hard copy as you go.
www.onlinemarketingprincess.com

5. LAUNCH CHECKLIST
Why run a course?
• This can be your whole business strategy
• Great to show you as the expert
• Extra income stream
www.onlinemarketingprincess.com

6. BEFORE I GET STARTED
ABOUT ME:
Web Developer & Marketing Strategist specialising in
launching & automating your online business
• Creating websites that sell
• Selling online
• Responding to customers
• Email autoresponders
• Social media
www.onlinemarketingprincess.com

7. BEFORE I GET STARTED
What makes me different?
I look after my clients all the way through the process. I take a
small number of clients each month and work one on one
with my clients.
• I follow the science of sales.
• I am not just a web developer I am a business strategist as
well.
www.onlinemarketingprincess.com

8. BEFORE I GET STARTED
What my clients are saying…
“Thank YOU! I can’t speak highly enough about the
knowledge that you share…”
Natalie Warner”
www.onlinemarketingprincess.com

9. BEFORE I GET STARTED
What my clients are saying…
“Thank you, it's so nice having support like this to move
forward! Hip Hip Hooray! So glad I chose to work with you and
your team, it really has taken a load off of my mind and my to
do list. Cheers to a successful, creative, collaborative new
adventure.
Warm wishes,
Sherri”
www.onlinemarketingprincess.com

10. BEFORE I GET STARTED
I help businesses achieve their goals.
I don’t try to sell one strategy to fit everyone.
EVERY business and business owner is different and I know it!
www.onlinemarketingprincess.com

11. LAUNCH CHECKLIST
HOW TO
LAUNCH YOUR ONLINE COURSE!
Don’t forget to fill in or tick of each task as you go
www.onlinemarketingprincess.com

12. LAUNCH CHECKLIST
STAGE 1:
RESEARCH:
• What do you offer?
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• What do people want?
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_www.onlinemarketingprincess.com

13. LAUNCH CHECKLIST
STAGE 1:
RESEARCH:
• How long should the course go for?
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• What can you charge? What are others charging?
Competitor #1_______________________________________
Competitor #2_______________________________________
Competitor #3_______________________________________
www.onlinemarketingprincess.com

14. LAUNCH CHECKLIST
STAGE 1:
RESEARCH:
• What format should you offer it in? (video, webinar, docs)
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www.onlinemarketingprincess.com

15. LAUNCH CHECKLIST
STAGE 1:
RESEARCH - WHO CAN HELP? (WHO WILL PROMOTE YOU)
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach
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www.onlinemarketingprincess.com

16. LAUNCH CHECKLIST
STAGE 1:
RESEARCH - WHO CAN HELP? (WHO WILL PROMOTE YOU)
EXTERNAL Marketing/Advertising Channels
• Twitter- who can you approach
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www.onlinemarketingprincess.com

17. LAUNCH CHECKLIST
STAGE 1:
RESEARCH - WHO CAN HELP? (WHO WILL PROMOTE YOU)
EXTERNAL Marketing/Advertising Channels
• PR
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www.onlinemarketingprincess.com

18. LAUNCH CHECKLIST
STAGE 1:
RESEARCH - WHO CAN HELP? (WHO WILL PROMOTE YOU)
EXTERNAL Marketing/Advertising Channels
• Interviews- podcasts, websites, youtube channels
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www.onlinemarketingprincess.com

19. LAUNCH CHECKLIST
STAGE 1:
RESEARCH - WHO CAN HELP? (WHO WILL PROMOTE YOU)
EXTERNAL Marketing/Advertising Channels
• JV’s/Affiliates
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www.onlinemarketingprincess.com

20. LAUNCH CHECKLIST
STAGE 2:
SET UP YOUR COURSE OUTLINE-
WHAT ARE YOU LAUNCHING?
• Name the course
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• Time frame of course
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• Price
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www.onlinemarketingprincess.com

21. LAUNCH CHECKLIST
STAGE 2:
SET UP YOUR COURSE OUTLINE-
WHAT ARE YOU LAUNCHING?
• Subjects covered
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www.onlinemarketingprincess.com

22. LAUNCH CHECKLIST
STAGE 2:
SET YOUR LAUNCH DATE
• Make this at least 30 days away (trust me!)
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YOUR REFUND POLICY - WHAT ARE YOU OFFERING?
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www.onlinemarketingprincess.com

23. LAUNCH CHECKLIST
STAGE 3:
MAKE CONTACT WITH THE “PROMOTERS”
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www.onlinemarketingprincess.com

24. LAUNCH CHECKLIST
STAGE 4:
SET YOUR GOAL/S
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www.onlinemarketingprincess.com

25. LAUNCH CHECKLIST
STAGE 5:
CREATE PROMOTIONAL CONTENT
 Images
 Banners
 Other design elements
www.onlinemarketingprincess.com

26. LAUNCH CHECKLIST
STAGE 6:
EMAIL SYSTEM SET UP
• Create a funnel- what process do your leads go through
Start (eg: ad)________________________________________
• Where will they end?
(eg: landing
page/fb)__________________________________
• Up-sell offer
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• Cross-sell offer
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• Do you offer a “down sell”
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www.onlinemarketingprincess.com

27. LAUNCH CHECKLIST
STAGE 7:
CREATE CONTENT IF YOU NEED TO
Note your content types/options (eg: PDF’S ,Videos ,Webinars)
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www.onlinemarketingprincess.com

28. LAUNCH CHECKLIST
STAGE 8:
WORKOUT YOUR PAYMENT SYSTEM
Which system will you use?
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www.onlinemarketingprincess.com

29. LAUNCH CHECKLIST
STAGE 9:
SALES PAGE
(See my IP unpack training for more info)
Heading: ___________________________________________
Content(notes):_____________________________________
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www.onlinemarketingprincess.com

30. LAUNCH CHECKLIST
STAGE 9:
SALES PAGE
(See my IP unpack training for more info)
 Images
colours:_____________________________________
Testimonials:________________________________________
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 Buy buttons
www.onlinemarketingprincess.com

31. LAUNCH CHECKLIST
STAGE 10:
WHAT CAN HELP YOU?
Your Marketing/Advertising Channels
 Blog
 Twitter
 Email list
 Facebook page
 Facebook Advertising
 Google advertising
 Remarketing campaigns
 Other advertising
www.onlinemarketingprincess.com

32. LAUNCH CHECKLIST
STAGE 11:
MAKE CONTACT WITH YOUR “PROMOTERS” AGAIN
Remind them you are launching in 2 weeks
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www.onlinemarketingprincess.com

33. LAUNCH CHECKLIST
STAGE 12:
SPECIAL PROMO LAUNCH IDEAS –
WHAT CAN YOU OFFER THAT IS DIFFERENT?
(eg: 20 day… ,Free…. , Buy 2 get 1 free, Pay for 6 mths get 1 month
free)
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www.onlinemarketingprincess.com

34. LAUNCH CHECKLIST
STAGE 13:
PLAN YOUR COMMENTS/POSTS
(Make a list of at least 20 comments for each area)
• Facebook
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www.onlinemarketingprincess.com

35. LAUNCH CHECKLIST
STAGE 13:
PLAN YOUR COMMENTS/POSTS
(Make a list of at least 20 comments for each area)
• Twitter
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www.onlinemarketingprincess.com

36. LAUNCH CHECKLIST
STAGE 13:
PLAN YOUR COMMENTS/POSTS
(Make a list of at least 20 comments for each area)
• Linked in
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www.onlinemarketingprincess.com

37. LAUNCH CHECKLIST
STAGE 13:
PLAN YOUR COMMENTS/POSTS
(Make a list of at least 20 comments for each area)
• Blog comments
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www.onlinemarketingprincess.com

38. LAUNCH CHECKLIST
STAGE 13:
PLAN YOUR COMMENTS/POSTS
(Make a list of at least 20 comments for each area)
• Other comments
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www.onlinemarketingprincess.com

39. LAUNCH CHECKLIST
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns
• Facebook
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www.onlinemarketingprincess.com

40. LAUNCH CHECKLIST
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns
• Google
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www.onlinemarketingprincess.com

41. LAUNCH CHECKLIST
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns
• Remarketing
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www.onlinemarketingprincess.com

42. LAUNCH CHECKLIST
STAGE 14:
PLAN YOUR ADS
Work out your advertising campaigns
• Other ads
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www.onlinemarketingprincess.com

43. LAUNCH CHECKLIST
STAGE 15:
TEST
 Buttons
 Links
 Email system
 Links in ads
 Downloads
 Videos
 All content
 Walk through and purchase your product
www.onlinemarketingprincess.com

44. LAUNCH CHECKLIST
NOW YOU ARE READY
TO LAUNCH!!!!!!!!
www.onlinemarketingprincess.com

45. www.onlinemarketingprincess.com

46. LAUNCH CHECKLIST
Want to learn more?
There is still so much to know…
Having a mentor along the way is extremely
helpful and worth the investment
www.net.onlinemarketingprincess.com
www.onlinemarketingprincess.com

47. caroline@onlinemarketingprincess.com
www.onlinemarketingprincess.com
www.onlinemarketingprincess.com