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How to get more
Clients
Step by step guide - by Carmine Mastropierro
Who this is for
This presentation is for website designers,
consultants, writers, SEO experts, and anyone
else that offers services.
Getting clients for a business can be tough.
You spend hours researching and pitching,
only to get continually rejected.
I've been there, too.
That’s why I made this presentation to help
you skip to getting clients fast.
2
About me
I am Carmine Mastropierro
I have been a full time internet marketer for 6 years.
I’m the owner of a digital agency, several affiliate websites, and I am
a self published author. I’ve written for Neil Patel, Kissmetrics,
Marketo, and other popular publications.
3
How to get web design
clients
I bet you haven’t thought of these strategies
1
“ Providing value before asking is one of
the most powerful tools in your arsenal.
- Evan Pappas, WiseMedia
5
The power of
partnerships
A powerful yet simple idea.
Partner with other businesses to have leads referred to your
agency. If they convert to a client, you pay your partner a
percentage or set amount.
6
Here's how I've done it and I recommend you begin.
Do a google search for:
● Your city + "business directory"
● Your city + "business directories"
● Your city + "businesses"
These directories will provide plenty of contacts.
7
Select a category and search for businesses that have websites. You could
call them over the phone if you'd like, though. Personally, I prefer email to
deliver a concise message and to be more time efficient.
Example pitch
“Good morning,
My name is X, I own a web design agency in Your City. I wanted to propose a partnership that would be equally
prosperous for both of us.
The general idea is that you would refer leads to my agency which could benefit from my services. If they convert to a
paying client, you will earn a percentage of the project.
I'd love to hammer out the details. Let me know if this sounds like something you're interested in.
Best regards,
Your Name”
9
Demo approach
The premise of this method is to
research prospects that have
outdated websites, make a demo
of an updated version, and give
them the link. Instead of just a
regular pitch, they get to scroll
and click around a live website.
10
There are designers which have a double
digite conversion rate with this strategy.
It's very effective.
11
Snooping around the construction and renovation section of a business directory, I find a home
security company and their website is quite old.
Then I do the following
13
1. Install a subdomain to my hosting account with their business name
2. Install WordPress to th subdomain
3. Design a quick demo to show them with their information
The result?
A much more improved and modern website.
14
Next steps
The demo doesn't have to be completely
fleshed out. I usually just do the home page. The
navigation and certain buttons won't work, it's a
demo after all.
When you've finished it, use your standard pitch
and include a link to the subdomain. Many clients
will be blown away by this as so few designers
take this approach.
15
Inbound marketing
16
first
Attract
Get them in the door
Convert
Collect their information
second
Close
Make them a client
third
Delight
Go above and beyond
last
Let’s review some concepts
Content marketing
You need to attract high
quality leads to your website
that can convert to paying
customers.
This is where content
marketing comes into play.
Offering free value like this is
one of the best ways to ramp
up organic traffic.
Collecting leads
After you begin attracting
visitors, it's time to convert
them. You might not be
necessarily able to convert
them into a sale immediately,
so it's better to warm them up.
Place email newsletter forms
on the home page of your
website and in individual
posts.
Landing the client
They've come to your
website, you captured their
email, and now it's time to
make the sale.
To do so, you can send out
emails that promote your
service.
17
93% of companies that use inbound marketing have increased their traffic. 75% of them increased it by at least 45%. That's
incredible!
18
www.carminemastropierro.com
19
Want to learn how to get writing,
consulting, and SEO clients?
Read the full article here:
How to get More Clients - Full Step by Step Guide

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How to get More Clients - Step by Step Guide

  • 1. How to get more Clients Step by step guide - by Carmine Mastropierro
  • 2. Who this is for This presentation is for website designers, consultants, writers, SEO experts, and anyone else that offers services. Getting clients for a business can be tough. You spend hours researching and pitching, only to get continually rejected. I've been there, too. That’s why I made this presentation to help you skip to getting clients fast. 2
  • 3. About me I am Carmine Mastropierro I have been a full time internet marketer for 6 years. I’m the owner of a digital agency, several affiliate websites, and I am a self published author. I’ve written for Neil Patel, Kissmetrics, Marketo, and other popular publications. 3
  • 4. How to get web design clients I bet you haven’t thought of these strategies 1
  • 5. “ Providing value before asking is one of the most powerful tools in your arsenal. - Evan Pappas, WiseMedia 5
  • 6. The power of partnerships A powerful yet simple idea. Partner with other businesses to have leads referred to your agency. If they convert to a client, you pay your partner a percentage or set amount. 6
  • 7. Here's how I've done it and I recommend you begin. Do a google search for: ● Your city + "business directory" ● Your city + "business directories" ● Your city + "businesses" These directories will provide plenty of contacts. 7
  • 8. Select a category and search for businesses that have websites. You could call them over the phone if you'd like, though. Personally, I prefer email to deliver a concise message and to be more time efficient.
  • 9. Example pitch “Good morning, My name is X, I own a web design agency in Your City. I wanted to propose a partnership that would be equally prosperous for both of us. The general idea is that you would refer leads to my agency which could benefit from my services. If they convert to a paying client, you will earn a percentage of the project. I'd love to hammer out the details. Let me know if this sounds like something you're interested in. Best regards, Your Name” 9
  • 10. Demo approach The premise of this method is to research prospects that have outdated websites, make a demo of an updated version, and give them the link. Instead of just a regular pitch, they get to scroll and click around a live website. 10
  • 11. There are designers which have a double digite conversion rate with this strategy. It's very effective. 11
  • 12. Snooping around the construction and renovation section of a business directory, I find a home security company and their website is quite old.
  • 13. Then I do the following 13 1. Install a subdomain to my hosting account with their business name 2. Install WordPress to th subdomain 3. Design a quick demo to show them with their information
  • 14. The result? A much more improved and modern website. 14
  • 15. Next steps The demo doesn't have to be completely fleshed out. I usually just do the home page. The navigation and certain buttons won't work, it's a demo after all. When you've finished it, use your standard pitch and include a link to the subdomain. Many clients will be blown away by this as so few designers take this approach. 15
  • 16. Inbound marketing 16 first Attract Get them in the door Convert Collect their information second Close Make them a client third Delight Go above and beyond last
  • 17. Let’s review some concepts Content marketing You need to attract high quality leads to your website that can convert to paying customers. This is where content marketing comes into play. Offering free value like this is one of the best ways to ramp up organic traffic. Collecting leads After you begin attracting visitors, it's time to convert them. You might not be necessarily able to convert them into a sale immediately, so it's better to warm them up. Place email newsletter forms on the home page of your website and in individual posts. Landing the client They've come to your website, you captured their email, and now it's time to make the sale. To do so, you can send out emails that promote your service. 17
  • 18. 93% of companies that use inbound marketing have increased their traffic. 75% of them increased it by at least 45%. That's incredible! 18
  • 19. www.carminemastropierro.com 19 Want to learn how to get writing, consulting, and SEO clients? Read the full article here: How to get More Clients - Full Step by Step Guide