Highly Interactive- Computer lab setting

1. THE RISE OF SOCIAL NETWORKING…
Use LinkedIn to your
Advantage!

2. MY BACKGROUND:
Cara Valentine
Graduate Counselor/Employer Relations
Assistant
valentc01@buffalostate.edu
Career Development Center
CLEV 306
716-878-5811
askcdc@buffalostate.edu
 Upstate NY
 St. Lawrence
University
 Headhunter
 Buffalo State- CDC

3. HOW MANY OF YOU ARE USING…
 Facebook?
 Twitter?
 LinkedIn?
 Instagram?
 Pinterest?

4. IMPORTANCE OF NETWORKING…
 What is networking?
 Definition: to develop relationships with people who can be
helpful to one professionally, especially in finding employment
or moving to a higher position
 Why is networking important?
 Hiring Process
“The work you do and the relationships you build stay with you forever!”

5. WHAT IS LINKEDIN?
 Social media website used specifically for professional
networking
 200 million+ members (U.S. & Internationally)
 Allows you to:
 Manage and market your professional identity-Electronic Resume
 Build and engage with professionals in your network.
 Access knowledge, insights and opportunities (job, extra curricular, volunteer,
etc)
 RESEARCH: Graduate School, Law School, Companies, Other
professionals, Hiring Managers, etc.FREE APP ON YOUR SMARTPHONE OR
TABLET

7. LINKEDIN 2012 STATS
Recruiter sourcing for
candidates
Job Seekers
LinkedIn 93% 38%
Facebook 66% 52%
More Interesting
Stats!

8. LINKEDIN PROFILE
 Let’s take a look at what LinkedIn has to offer!!
 Home page/news feed
 Profile
 Contacts
 Groups
 Jobs
 Inbox
 Companies
 News
 More…

9. CONNECTIONS
 LinkedIn profiles are connections not “friends”
 1st, 2nd and 3rd Connections
 Why?
 Helps you create your niche or area of interest (ie Law, Education, Fashion, Sales, etc)
 Job, Internship, Volunteer leads
 Build a relationship & help people network- “I scratch your back you scratch mine”
 Rule of thumb: Do not connect with anyone who will not benefit from knowing you
or someone in your network
 Don’t connect with just anybody!!

10. GROUPS
 Why?
 Connect with like-minded professionals related to your industry
 Join discussions by sharing insights, posting articles or asking a question
 Find people to connect with also in group
 Job, Internship and Volunteer leads
 Join groups that are part of your “niche”
 Alumni Relations is a great tool for networking- Join Buffalo State
group

11. JOB SEARCH
 Why?
 Search for jobs and internships posted on LinkedIn
 A lot of recruiters/ hiring managers are now ONLY advertising their job
openings on LinkedIn
 You can save job openings in different industries (up to 10 searches) emailed
to you daily, weekly or monthly.

12. FOLLOW COMPANIES
 Why?
 Industry insight
 Find new professionals to connect with
 Track changes and development
 Job or Internship advertisements
 Generate job leads (expansions, promotions, job changes, etc)

13. QUESTIONS???
Cara Valentine- Graduate Career Counselor
valentc01@buffalostate.edu
CLEV 306
716-878-5811