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EasyPay:

Charging at your fingertips
Capco-Baruch team
Mauro Confalone
Ling Gu
Jin Kong
Ran Liu
23rd Oct 2013
Incentive
Current Problems
Too many cards
Which card to use
Identity Theft
Solution
EasyPay
Link all cards

Compare benefits
Enhance security
New Technology
Technology
NFC
Samsung S4

Google Wallet

Biometrics

IPhone 5S

EasyPay
In-Store Payment
• Scan

fingerprint

• Choose

card

Fast
In-Store Payment
• Card

selection suggestions
Mobile App

Link

Track

Credit/Debit
Cards

Transactions

Membership
Cards

Buying
Power

Coupons

Spending
Summary
Market Segments
End Users

Intermediaries

Card Users

Scanner
Providers

Retailers,
Service
Providers

Clients

Credit Card
Companies
Server
Providers
Revenue Model
Rebates
Interest

App

Fee
Devices

Transaction Fee
Security
Picture shown on
cashier’s screen

Transaction
message / email
/notification
PIN number
(optional)

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