The cloud is truly transforming the CPA client relationship. Perhaps nowhere is this more evident than in the area of financial reporting and advisory services. In this webinar we will explore this more closely from both the perspective of the practitioner as well as a leading accounting technology provider. Join Erik Asgeirsson, president and CEO of CPA.com, Marc Linden, CPA, CFO of Intacct, and Marcus Wagner, CPA, CEO of AcctTwo Shared Services, as they discuss the following: How today’s accounting solutions are driving agility and improving advisory capabilities Strategies for increasing firm relevance Trends in modern day cloud financials

1. DIGITALCPAWEBCASTSERIES:
HOWTHECLOUDIMPACTSMODERNDAYFINANCIALS
September 30, 2016

2. CPA.com, an AICPA company
• Empowering CPAs and Businesses for the Digital Age
Erik Asgeirsson, President and CEO, CPA.com
• Industry leader with over 20 years of experience leading technology
organizations
• Over the past ten years has led CPA.com's focus on cloud
computing and the transforming opportunities available to
accounting firms
• Consistently recognized as one of Accounting Today’s “Top 100
Most Influential People”
• Viewed as a leading change agent for driving technology adoption in
the accounting profession.
• BS Electrical Engineering, George Washington University, and MBA
in Finance, NYU Stern School of Business

3. Marc Linden
CFO, Intacct
• As CFO oversees Intacct’s financial and administrative
organizations
• 20 years experience in finance, business strategy and
general management
• Began his career in the technology practice at McKinsey
& Company
• Held positions in corporate development and planning
• Degree in economics from University of California at
Berkeley, MBA from Harvard Business School
Guest Panelists

4. Marcus Wagner, CPA
CEO, AcctTwo Shared Services
• Founder and CEO of Intacct's Partner of the Year for 2014,
2015, and 2016
• AcctTwo focuses on customer satisfaction in ERP
implementations, Business-Process-as-a-Service outsourced
accounting, and developing and extending the Intacct platform.
• 20 + years of experience working with small, medium, and
large companies in the areas of financial accounting and
auditing, process and internal controls consulting, and
management advisory services
• Began career at PricewaterhouseCoopers, where he spent
time in the financial audit and risk advisory practices
• Co-founding partner of Calvetti, Ferguson & Wagner, an
accounting firm in Houston, TX
• Holds a B.A. from Rice University and is a Certified Public
Accountant (C.P.A. - Texas
Guest Panelists

5. Agenda
Strategies for future relevance
What’s the big picture?
In practice

6. STRATEGIESFORFUTURERELEVANCE

7. Strategy for Firm Value Proposition
Value
Automation
Today Tomorrow
Trusted
Advisor
Trusted
Advisor
Growth
Specialization
Business Insights
Commoditization of low end
Higher Margin
Low margin/fee pressures
Automation
Of Services
Transactional
Decline
Transactional
Bookkeeping

8. Expanding The Value Offering With
Technology And Talent
Value Offering
Transactional,
Compliance
Automated
Processes and
Workflows
Business
Insights and
Strategic
Advisory
Human Capital
ManagementCloud
Based
Accounting
Services
Sales and
Use Tax
Budgeting &
Forecasting
Tax & Financial
Planning
CFO
Services
Strategic
Planning
Bill
Management
Expense
Management
Cash Flow
Management
Financial
Dashboards
Account
Reconciliations
Payroll Write-up
Financial
Preparation
Income Tax
Compliance
Payroll Tax
Compliance

9. Trusted Advisors Role
‣ Transcend the routine
‣ Develop specialized knowledge
‣ Stay ahead of automation wave
‣ Be valued for expertise and insight
‣ Translate data into wisdom
Source: “The Big Switch & Beyond” – Nicholas Carr, author

10. THEBIGPICTURE
Marc Linden
CFO, Intacct

11. TECHNOLOGYWILLDRIVE
CLIENTEXPECTATIONS

12. Fundamentals of a Cloud Strategy
Targeted at the CFO
Enterprise
Features
Cloud
(pure multi-tenant SaaS)
+
Best-in-Class Integration
Company’s
Choice
Finance
Payroll
Sales
Professional
Services
Manufacturing
+

13. Large Portion of the Market Served
Small and
Medium-Sized
Businesses
Very Small
<20 Employees
Enterprise and
Large
1,000+
Employees
20 – 1,000 Employees
$10 – 500M Revenue
Intacct Accountant Program
Features & Capabilities

14. Increasing Pace of Innovative
Unlimited
Dimensions
Unlimited
Self-
Balancing
Dimensions
Custom
Transaction
Types
Multi-Entity
Accounting
Multi-Entity
Consolidation
for Minority
Interest,
Different COAs
Multi-Entity
Centralized
AP & AR
Statistical
Accounting Multi-
Dimensional
Financial
Reporting
GAAP & Tax
Adjustment
Books
Multi-book
Accounting
for Cash &
Accrual
Salesforce
Integration
8 Standard
Dimensions
Multi-Book,
Multi-Base
Currency
Consolidation
Global GL, Sub-
Ledger Analysis
& Aging
Exclusive
Endorsement
2003
2004
2005
2009
2012
2013
Dimension
Validation
Salesforce
Chatter
Integration
User-Defined
Books
2014
2015
Intacct
Subscription
Billing
Digital
Board
Book
INDUSTRY 1stsAND Only

15. Best-in-Class Functionality for Any Organization
On a SINGLE platform
General ledger
Accounts payable
Purchasing
Order management
Accounts receivable
Cash management
Reporting & dashboards
Digital board book
Collaborate
CORE
FINANCIALS
Multi-entity management
Global consolidation
Project accounting
T&E management
Revenue management
Subscription billing
Sales and use tax
Check delivery service
Inventory management
ADDITIONAL
MODULES
System integration
Easy configuration
Platform functionality
Salesforce integration
EXTENDING
FINANCIALS
Accounting
Franchise
Healthcare
Hospitality
Nonprofit
Services
Software & SaaS
Wholesale
INDUSTRY-SPECIFIC
SOLUTIONS

16. Broad Value Proposition for Financial Managers
 Track true financials and operations
 Visibility for planning / strategy
 Flexibility as needs change
Drive Performance
and Growth
Managing for Long-Term
 Process automation
 Oversight and controls
 Accuracy and compliance
Make My Business
More Efficient
Better Every Day
With Intacct, You Can Do Both

17. Intacct Non-Profit Spend Management = Control Automation
Automatic budget policy management for
purchasing & fund manangement
Flexible configuration
Prevent spending or warn and continue
Avoid unexpected grant
administration issues
Have peace of mind that spending
policies are enforced

18. Intacct Digital Board Book for Non-Profit = Visibility

19. Through an Organizations Life-Cycle
START-UP/
OWNER
OPERATOR
FORTUNE
5,000
Changing
needs of
growing
companies True
integrated
accounting
system
Acquisitions/
partnerships
Multi-company
consolidations
International/
multi-
currency
Public
company

20. SOWHAT?
20

21. Who wins
Bookkeepers?
Accountants?
Business Advisors!

22. IMPLICATIONS

23. Getting to Metrics that Matter
23
Benchmarking
o External benchmarks: industry, competitors and public companies
o Internal benchmarks: budgets and plans or prior periods
Industry Metrics
o Metrics are industry specific, for example:
• Revenue and Cost per Cow
analyzed by: gender, breed, age
and herd
• Number of cowboys by same
and Rev/Cost per cowboy
• Customer Lifetime Value (CLTV),
Customer Acquisition Cost
(CAC), Churn
• Committed Monthly Recurring
Revenue (CMRR)
• Cashflow
Cattle Ranch Software Company

24. Where Do You Source Metrics From For Best Practice Benchmarking
24
Management Reports
o Your clients management reports include the key metrics that are important for a specific industry or
segment
Trade Associations
o Industry trade associations often collect and publish information on key metrics including best practice
targets
Internal Expertise
o Building out internal expertise and retaining it will provide the institutional knowledge for metrics reporting

25. How Do You Present The Results
25
Financial Reporting Package
o As part of the monthly/quarterly reporting
package to management
Real-Time Dashboards
o Self-service dashboards that provide at a glance
metrics into the business
Added Services
o As part of a client engagement to create
best practice benchmarking

26. Benefits of Outsourced Services Beyond Cost Savings
26
Financial clarity resulting from timely, accurate, and relevant financial
reporting
o Identify opportunities
o Spot negative trends early
o External reporting (lenders, investors, partners, franchisor)
Increased revenue & reduced time to cash

27. Cutting to the Chase—the Cocktail Napkin ROI
27
Save 8hrs of
CFO’s
time/week and
1 FTE and pay
for
Outsourcing in
<1yr
Reduce
revenue
leakage by .5%
for a $10M co
and pay for
Outsourcing in
<1yr
OR

28. Seeing the Whole Picture
BEST-IN-CLASS CLOUD FINANCIALS
Real-time
reporting from
system of record
Dashboards
for key
stakeholders
Rock-solid
financial core
connecting with your
systems of choice
REPORTING VISIBILITY INTEGRATION and
AUTOMATION

29. CLOUDIMPACTINGSTANDARDS

30. Cloud’s Impact on Standards – SSARS21
Technology
o “How do you comply with
footer standards if
accounting software doesn’t
provide capabilities?”
o “If we print the financial
report does that count as
preparation?”
o As of Aug. 21st Intacct
increased footer capacity to
400 characters
Business Strategy
o “Does this preclude the firm
from offering attestation
services for this client in the
future?”
> AICPA Blog “3 Steps to
Maintain Independence
When Preparing Financial
Statements”
o “Do I need to go through
peer review?”
30
Leadership
o Educate business
community and clients
o PCPS SSARS21 Toolkit
> FAQ

31. INPRACTICE
Marcus Wagner, CPA
AcctTwo

32. Top 100 Top 500
Small Firms*
(*CPA firms and outsourced F&A firms)
BPO/ADVISORY SERVICES GROWTH – FIRMS OF ALL SIZES LEADING THE WAY

33. BPO Firm’s Role as Trusted Advisor and Technology Curator
33
Evaluating new technologies
Bringing the right combination of
solutions to the customer
Constant innovation and
improvement

34. Firm Make-Up and Skillsets
34
Because advising clients about
technology is important, firms need to
hire tech-savvy people.
But they need those with accounting
backgrounds as well.
When the two teams collaborate, amazing things happen.

35. Shifting Your Perspective
35
AcctTwo started as traditional BPO focusing on transaction
processing - but we’ve added more CFO services and strategic
guidance.
Starting where we did forced us to be very process and
technology-oriented, which is now a differentiator.
From being in the weeds to a bird’s eye view…

36. Removing Friction
36
Traditional Fractional CFOs -
 Not tied to a technology
 Time spent gathering data in Excel
 Providing technology AND CFO services, means the data foundation is already
in place. You can focus on analysis and strategy.
 Does a customer’s CFO understand your value proposition?

37. Resources
“Harness the Power of the Cloud”
o White paper
o www.cpa.com/whitepapers/accounting-
services-harness-power-cloud
Follow us on Twitter
o @CPAcom
o #DigitalCPA
o @wagnermarcus
o @Intacct_Marc
o @erikasgeirsson
Blogs
CPA.com Blog
o CPA.com/blog
AcctTwo Blog
o www.accttwo.com/blog
Intacct Blog
o us.intacct.com/blog
37

38. Digital CPA Webcast Series –
Building a community of digital CPAs who embrace change
and the transformational effects of technology on today’s practice
•“Taking the Lead” Digital
CPA Conference in Las Vegas
December
5-7, 2016
•TBA
2017
Schedule

40. 40
Thank you!
#DigitalCPA