Welcome Chinese Certification for Hotels

www.china-outbound.com
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Welcome Chinese Certification
The new hospitality standard specifically dedicated to
Chinese travellers.

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Welcome Chinese Certification comprehensive overseas travel service standards
is approved and issued by the China Tourism Academy (CTA)
The China Tourism Academy
supports all the certified businesses to access the Chinese travel industry

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COTRI China Outbound Tourism Research Institute
COTRI is the world's leading independent research institute for Information, Training, Quality
Assessment, Market Research and Consultancy relating to the Chinese outbound tourism market.
Established in 2004, COTRI is a privately organised, independent institute registered in Germany,
founded by its director Prof. Dr. Wolfgang Georg Arlt, widely recognised as one of the leading experts
on Chinese outbound tourism. COTRI is working for small and big companies, organisations and
government institutions on all continents as well as with all leading international and Chinese tourism
organisations.
COTRI supports Welcome Chinese Certification through its network of more than 20 COTRI Country
Partners, covering more than 50 countries all over the world.

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Message from COTRI Director Prof. Dr. Wolfgang Georg Arlt
“ Welcome Chinese Certification is building the trust and improving
the visibility in the Chinese market. More Chinese customers will
arrive and more satisfied customers will leave to tell their friends
about the positive experience with the Welcome Chinese certified
company.”

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Hotel
Bronze Certification

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Benefits
1. Governmental benefits
• Certification issued by CTA
2. Promotional benefits online
• www.hychinese.com
• HyChinese App
• Social Media Marketing
• Newsletters
3. Promotional benefits offline
• Travel fair
• Road show
4. Information
• China Outbound Monthly Market Insights
• COTRI for Welcome Chinese Market Report Highlights
• COTRI for Welcome Chinese Biannual Workshop ( Discounted participation fee)

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Governmental Benefit
• Hotel receives an exclusive certificate
issued by CTA

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Promotional Benefits Online
• Promotion on: www.hychinese.com
Your exclusive page on Hychinese.com which will showcase brief
introduction, photos, information about property location, in-
room services, hotel facilities, news and promotions with
hyperlink to hotel`s official website.
www.hychinese.com
• Promotion via: HyChinese Application
HyChinese App (live from beginning of 2016): each hotel will have a dedicated page with
information about property location, in-room services, hotel facilities, news and promotions,
practical information, photos, etc. on HyChinese App (IOS & Android).

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 One WeChat article quarterly for each promotional theme of every certified partner with special
incentives to encourage readers to share with friends and in Moments, so as to magnify the
effect;
 Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account
which will lead people directly to your page on Hychinese.com (by September);
• Newsletters
 The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese database.
A selection of Bronze Level hotels' logos are presented. The newsletter is sent out on the third
Monday of every month.

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Promotional Benefits Offline
• Presence at Travel Fairs
 The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese
stand and on touch screens/tablets;
 The logo, and the certified hotel description will be featured on all digital material presented
at the fair and in the Welcome Chinese Guide Book
• Presence at Road Shows
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote
the certified hotels
 The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese
stand and on touch screens/tablets;
 The logo and the certified hotel description will be featured on the material distributed during
the Road Show

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Information Benefits
China Outbound Monthly Market Insights
Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing
every month a focused view on the main developments in the Chinese outbound tourism:
• News about the most important trends and upcoming events in China’s outbound tourism
• State-of-the-art statistics for the most important Chinese outbound destinations
• Once in a quarter:
 COTRI Barometer World Map showing winners and losers in attracting Chinese visitors
 TOP 10 destinations of Chinese outbound travellers
 China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism
Expert Panel
• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor)
• Best practice examples showing successful ways to attract Chinese guests and sound advice for
satisfying their specific needs and expectations

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COTRI for Welcome Chinese Market Report Highlights
COTRI Market Report is published every six months providing a comprehensive in-depth information
about the development of China’s outbound tourism market including.
COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese,
offering a 16 page summary of the main content:
• Economic, political and social trends in China - Chinas outbound tourism environment
• China’s Luxury market and the development of new consumption patterns
• Overview of China’s current outbound tourism situation: Trends and statistics
• Market segmentation and characteristics of Chinese outbound travellers
• Marketing for China’s outbound tourism market
• Socio-demographic structure of Chinese travellers in selected global destinations
• China’s outbound tourism market in selected destinations
• Special Topic
• Outlook

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COTRI for Welcome Chinese Biannual Workshop
Up to two employees of certified companies can participate twice a year with a discount in a
“COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China
Outbound Tourism Market”.
The workshop is organised by COTRI in different cities around the world in order to bring together
the regional tourism industry working with the Chinese market with renowned COTRI experts to
offer insights and best practice examples about the China’s outbound tourism market.
Topics of each half-day workshop include:
• latest global development and trends in Chinese outbound tourism
• panel discussion about local development and trends
• presentation of best practice examples
• 20 things to do and 20 things to avoid to attract Chinese guests
• trainings sequences
• Q&A with audience
First workshop in Brussels

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Requirements for Bronze Certification
Broadcasting of CCTV-NEWS channel
Broadcasting of a second mandarin speaking channel
Presence of Welcome Chinese Guide Book in the Hotel

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Hotel
Silver certification

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Benefits
• HyChinese App
• Newsletters
• Travel fair
• Road show
4. Training and Information
• COTRI for Welcome Chinese Biannual Workshop

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Governmental Benefit
issued by CTA

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• Promotion via: HyChinese Application
www.hychinese.com

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 Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with
fruitful content and hyperlink to your exclusive page on Hychinese.com;
incentives to encourage readers to share with friends and Moments, so as to magnify the effect;
 Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on
Hychinese.com and official web sites;
which would lead people directly to your page on Hychinese.com (by September);
• Newsletters
 All certified businesses will have one dedicated space in the Welcome Chinese monthly
newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese
database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out
the third Monday of every month.

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• Presence at Travel Fairs
 The logo, name and website of the certified hotel will be displayed on the drop back of the
Welcome Chinese stand and on touch screens/tablets;
 The logo, photo and the certified hotel description will be featured on all digital material
presented at the fair and in the Welcome Chinese Guide Book;
 Logo,photo and hotel description will be featured on all digital tools presented at the fair
(gadgets, USB, etc.);
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote
the certified hotels
 The logo of the certified hotel will be displayed on the drop back of the stand and on touch
screens/tablets;
 The logo, photo and the certified hotel description will be featured on the material distributed
at Road Show

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Expert Panel

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• Special Topic
• Outlook

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Requirements for Silver Certification
Presence of Welcome Chinese Guide in the Hotel
Kettle and tea-set provided in rooms
UnionPay Credit Card accepted

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Hotel
Gold Certification

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Benefits
• HyChinese App
• Newsletters
• Travel fair
• Road show
4. Training and Information
• COTRI for Welcome Chinese Biannual Workshop

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Benefits
issued by CTA

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www.hychinese.com• Promotion via: HyChinese Application

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 Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with
fruitful content and hyperlink to your exclusive page on Hychinese.com;
incentives to encourage readers to share with friends and Moments, so as to magnify the effect;
 Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on
Hychinese.com and official web sites;
which would lead people directly to your page on Hychinese.com (by September);
• Newsletters
 All certified businesses will have one dedicated space in the Welcome Chinese monthly
newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese
database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out
the third Monday of every month.

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• Presence at Travel Fair
screens/tablets
 The logo, photo and hotel description will be featured on the material distributed at fairs:
Welcome Chinese Guide Book;
 The logo and hotel description will be featured on all digital tools presented at the fair (gadgets,
USB, etc.)
 Participants and Hotel chains can ask Welcome Chinese to distribute its promotional materials
during the fair (must be in Chinese; limitation apply in terms of quantity)
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote the
certified hotels
screens/tablets;
 The logo, photo and the certified hotel description will be featured on the material distributed at
Road Show

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Expert Panel

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• Special Topic
• Outlook

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Requirements for Gold Certification
Presence of Welcome Chinese Guide in the Hotel
Kettle and tea-set provided in rooms
UnionPay Credit Card accepted
Mandarin Speaking staff
Chinese Breakfast
Welcome Chinese Kit ( city map and general information of hotel in Chinese language)

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Prices and Conditions

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Special offer 2015
To know the specific price of each level for 2015 to gain Welcome
Chinese Certification, please contact the COTRI team.

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Selection of Certified Hotels

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Applying Process
Simple proccess of gaining Welcome Chinese Certification benefits:
 Fill out the provided application kit including proof of fulfilled requirements
 Send the application kit to COTRI or the local COTRI Country Partner
 Receive a confirmation about the application form completeness, the time frame for the
completion of all requirements and an invoice
 Within 2 weeks, receive the final approval and the Welcome Chinese Certification granted by
China Tourism Academy in Beijing
 Receive the certification package including:
• the certification,
• a Plexiglas sign and other items
 The information about the certified company is provided on:
www.welcomechinese.com.cn and www.hychinese.com

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Contact
COTRI China Outbound Tourism Research Institute
Head of Sales:
Tanita Jasieniecka
Tel. +49 40 558 99 576
Mail: jasieniecka@china-outbound.com
Asistance of Sales:
Zini Gu
Tel. +49 40 558 99 576
Mail: desk2@china-outbound.com

Welcome Chinese Certification for Hotels

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