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The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams
- 2. About!Closely!
• Our!Passion!
– S2mulate!demand!where!&!when!it’s!most!valuable!
– Yield!management!via!realL2me!and!social!
• Team!from!Jabber,!MapQuest,!Local!MaQers,!…!
– Top!pedigree!angels:!Apple,!AOL,!Google,!Intuit,!…!
– Small!product!team!heads!down!for!15!months!
– 250+!beta!customers!
- 3. We’ve!built.!!!!!!!!!!!!!!!!!!!!!!!And!learned.!
RealL2me!plaYorm!for!live! When!consumers!are!shopping,!
social!promo2on! businesses!are!busy.!
!
!
• One!place!to!design!&!create! !
• Integrated!distribu2on!across! Conversa2onal!marke2ng!does!not!
social,!search,!LBS! resonate.!!Yield!management!does.!
• Agency!+!business!dashboard! !!
• Intui2ve!analy2cs! Small!businesses!thrive!on!demand!
• Mobile!Remote!Control! pull,!not!brand!development.!
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