What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.

1. Content
Marketing
Math:
How Much Content You Can Get
For the Cost of One Super Bowl Ad?

2. The average 30-second
Super Bowl TV spot costs
$4 million
That’s $133,000 per second

3. How much content for
your content marketing
program could you
buy for that?

4. 53 Issues of your own magazine
= 20 hours of engagement per person

5. 17,750
BLOG POSTS
=
10.6 Million Social Shares

6. 1300
white
papers
Even fully designed
and proofed, that
would still be enough
for one white paper,
every day, for the
next 2 years

7. A Chief
Content
Officer
Content marketing leadership
for your company for 27 years

8. A
managing
editor
Content production
expertise for 44 years

9. 17 full-scale
customer events
= Personal connections with 4,250 customers

10. 50 B
OOKS
50 books developed for your brand
=
Established authority in your industry

11. 4
0
0
400 infographics
=
a potentially new audience through
new channels

12. Remember:
While the business goals of content marketing
and traditional advertising are often different,
the content you create can be leveraged to
have a much longer shelf life than
traditional ad space.

13. For more information on the math behind these
equations, read Joe Pulizzi’s recent LinkedIn post:
What Can a Super Bowl Ad Buy You in Content?
Want to see more content marketing plays?
View the Content Marketing Institute’s
Content Marketing Playbook: 24 Epic Ideas for
Connecting With Your Customers.