This document provides an agenda for the Content Marketing World 2013 conference. It lists the speakers and presentation titles for each session. Speakers include Kelly Kingman, Jay Baer, Jonathan Mildenhall, Lauren Moler, Andrew Davis, Buddy Scalera, Brian Clark, and William Shatner. The sessions cover topics like content strategy, visual content, building a content strategy for small businesses, and storytelling. The document also provides brief explanations of graphic recording and sketchnotes. It directs readers to the Kingman Ink website and Content Marketing Institute for more information on events.
16. What is graphic recording?
Graphic recording, also sometimes referred to as “scribing,” is the practice of drawing to increase understanding, engagement and
retention. More specifically, it’s listening to verbal information, synthesizing and capturing main ideas in a visual way — on paper,
tablets, flipcharts or other media. (Source: http://kingmanink.com)
What are sketchnotes?
Sketchnotes (or visual notes) are just what they sound like: notes that are drawn in a sketchbook. The creation of sketchnotes is only
witnessed by the artist, not the entire room (as with graphic recording). Sketchnotes can be a great way to share the content of a
meeting or event with people who were unable to attend or they can be distributed to participants afterwards as a take away.
(Source: http://kingmanink.com)
More on Kelly Kingman: http://kingmanink.com
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