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Biggest B2B Content Marketing Challenge Producing Enough Content 29% 20% Producing the Kind of Content that Engages18% 41% Lack of Budget 14% 18% Lack of Buy-in/Vision 7% 12% Lack of Knowledge, Training, and Resources 6% N/A Producing a Variety of Content 5% 7% Inability to Measure Content Effectiveness 5% N/A Lack of Integration Across Marketing 4% N/A Finding Trained Content Marketing Professionals 2% N/A 2012 20110 10 20 30 40 50 602013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs SponSored by 18

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