Paul Sage's presentation - Internet Marketing. Northamptonshire Tourism Forum, October 2009 - Kettering Conference Centre

1. The Internet Website SEO PPC Social Media Facebook Linked In Blogs Twitter

2. It can be complicated:How Search Engines Rank Pages Note: not all of these elements carry an equal weighting e.g. inbound links carry greater importance © IRUN Solutions Ltd, 2008

3. Ultimately it’s about… …making the phones ring Lead generation & conversion Retention & relationship building

4. ...and the winner is…

6. 9 out of 10 are more likely to choose a local supplier who uses a business email address as opposed to a personal one.

7. 95% of consumers check a business' website before deciding to buy from a particular supplier.FSB Magazine April/May 2008

8. The biggest challengeBeing heard, getting noticed and remembered… What makes you special? “Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”

12. Are they professional?

13. Is there any substance?

14. Have they got something to hide?

15. Are they really backwards and disorganised?Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?

17. Are they professional?

18. Is there any substance?

19. Have they got something to hide?

20. Are they really backwards and disorganised?Why should I waste time talking to them when I can find lots of information about a number of perfectly qualified companies who claim to be able to solve my problem?

22. They look reasonably professional?

23. I have no reason to think they have no substance?

24. They seem open?

25. They seem organised?Probably OK to do business with, but nothing really grabbed my attention so I will click away to look at a few more potential suppliers and continue my search

27. They have helped lots of people with problems like mine?

28. They appear to be very solid and dependable?

29. They are providing all the information I need and more besides?

30. They seem organised and bang up to date?Great! It looks like my problem has been solved, this company seems perfect, I have filled in their contact form and now await their telephone call

32. Interactive Marketing tool?

33. Total business process integration?Our solutions have to be based on the clients needs now, and into the future.

34. Estimated 10% of UK Businesses invest in business development Estimated 10% of UK Businesses have an online brochure Estimated 30% of UK Businesses look like a tramp Estimated 50% of UK Businesses are totally invisible UK Plc – 4.3 million businesses

37. Were found

38. Prospects engaged…

39. Personalised response

40. Immediate auto-responder

41. Link through to digital brochure

42. Professionally presented email ‘sales letter’

43. Data immediately into Contact Management system

44. Text / email notification

45. Maintained communicationsAsked for the order?…

46. Social networking How to Revolutionise Your Marketing Communication

47. Challenges How do you make money out of it? We don’t have the time We have real work to do Just the latest fad we should focus on…

48. January 2009 375 BLIP.fm 5 new released each week

49. May 2009 3000 BLIP.fm Unknown release rate

50. Covers four main areas

51. Social Networking

52. Social Tools

53. Social Bookmarking

54. Social Storage BLIP.fm

55. BLIP.fm

56. Social Networks Tom Steve Ann You

57. Network limitations

58. Groups Tom Ann Steve You

59. Groups

60. Online social networks

61. Join some online Social Networks

62. Now you’re a somebody!

63. Start conversations

64. People start following you

65. Build your community

66. What is Twitter?

67. What is Twitter? My Blog Twitter - MicroBlog Twitter posts: (Tweets) Only 140 characters Blog posts: (Articles) Unlimited length

68. SMS Messaging? Meet you At 12:00 Meet you At 12:00

69. “Tweet” by mobile Twitter - MicroBlog I’m at a Birthday Party!

70. Think of it as a party!

71. It’s NOT about selling

72. Don’t Spam people!

73. It’s a community thing

74. Spreading the love

75. Building your own community

76. Trust, ear trumpets and fly fishing

78. Questions