Social media and public affairs - Mark Pack
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Social summer session - 25 August Social media and public affairs - Mark Pack To view other social summer events visit www.cipr.co.uk/socialsummer
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Social media and public affairs - Mark Pack
- 1. How social media is changing public affairs
- 2. The 13 word version: Social media is very public … … but much of its influence is hidden away
- 3. Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
- 4. Social media... shapes search results Search matters because: 90% online sessions start with it Used widely for research Frames the debate before it starts
- 5. Photo credit: Mon of the Loin on Flickr
- 6. Social media... shapes search results Social signals increasingly used by search engines PLUS Social networks have their own search engines
- 7. Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
- 8. 43% of news sharing is via social media Photo credit: chiefmoamba on Flickr
- 9. Social media... drives traffic Encouraging sharing is NOT just a matter of adding buttons Encouraging sharing IS a matter of the right content and the right community
- 10. Social media... shapes search results So content has to be: Search friendly Social network friendly Sharing friendly
- 11. Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
- 13. Social media... makes mobilisation easier Speedy Unpredictable Often superficial Can be caught in online ghetto
- 16. Power lies in lists
- 17. Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
- 18. (In the interests of public taste, the photoshave been removed from this slide)
- 19. Another 13 word version: Social media… Shapes search results Drives traffic Makes mobilisation easier Humanises – or demonises
- 20. A different set of skills This isn’t traditional Public Affairs: Search optimisation Social networking Community building Online reputation
- 21. Photo credit: Mon of the Loin on Flickr
- 22. The 13 word conclusion: As social media gets everywhere… … it is too important to leave to others
Hinweis der Redaktion
- Should my boss meet X?Would Y be a good person to get on the News Channel?What are the arguments for and against Z?Who are the stakeholders in this area?How BBC journos use searchMy xp with Twitter and TV interviews
- YouTube search box
- Daily Telegraph and DiggClassic public affairs e.g. of trade bodies with members around the countryMHP’s property sector work
- It’s not about coding or geeks.
- London riotsHillsborough e-petitionConsumer protests
- Need to be fast movingHard to identify key people in advance – it’s only in retrospect that network becomes clearDrive by democracy concerns
- 38 Degrees. Mobilising people to meet up together and to meet MPs500,000 signed petition220,000 shared campaign on Facebook100,000 emailed or called MP30 local groups created
- Email, Twitter, Facebook etc.Lists don’t appear overnight, they are built up. Very different skill to building up journalist contacts.
- Chris BryantUnderpantsAlcoholSerious point – private vs public divide. Helping people tidy up and professionalise their online persona is importantThe other Mark Packs – fisherman, artist, Doctor – but charges