Jez Clark's (Co-founder – Director, Eden Smith Limited) presentation to the CILIP 2017 Conference in Manchester #CILIPConf17 ‘Information’ is again becoming ‘KING’ following the hype caused by the #BigDataRevlolution. The Data Scientist currently holds first place as the sexiest job of the 21st century. But beyond all the hype, talk and whispers, what are the real opportunities for Information Professionals in the new data world, what destination will this new career path lead you to? This presentation focuses on the real-world demand for the skills already owned by the information professional, what opportunities the market presents, what are the transferable skills required to become a “Data & Analytics professional”. Eden Smith will also provide some direction for personal development and take a closer look at what a Data Scientist really is. They hope the information and insight provided gives you a better idea of the vast opportunities available, in what is being termed “The next industrial revolution” – Data.