MobileMonday Switzerland - Tooxme
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This document discusses the concept of social mobility and introducing a new transportation platform called Tooxme. Tooxme aims to connect drivers looking to share trips with passengers seeking transportation in real-time. It positions itself as a cheaper, more social alternative to taxis that also reduces traffic and carbon emissions. The document outlines Tooxme's value propositions for drivers and passengers, potential risks, and launch strategy including promotional campaigns and a pilot phase.
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MobileMonday Switzerland - Tooxme
- 2. The idea…
- 3. The Market we want to disrupt…
- 4. Some figures… 1 million Taxis Europe 2008 19’382 Taxis Australia 2010 65’000 Taxis Morocco 2005 New York 1 taxi / 200 inhabitants 1’847 Mio EUR Annual Revenue France 2007 1’901 Mio $ Annual Revenue Canada 2007 2 500 Mio EUR Annual Revenue London 2008 3 500 Mio EUR Annual Revenue Germany 2008 232,300 jobs USA 2008 14 Mio People using taxis everyday South Africa 2006 490 Mio EUR Annual Revenue Stockholm 2008
- 5. Estimated Market size… $ 61’963’000’000
- 6. Internet Whitespace include… Cars – 52 minutes per day by 144 Mio Americans (76% alone)* spent in own cars – largely untapped Source: Internet Trends 2012 report – KPCB report issued the 30th of may 2012 OFS - Microrecensement 2005 sur la mobilité Switzerland 35 min per day mainly alone (1.6 occupation rate) representing an average of 24.9 km
- 7. We needed to understand and answer traditional drivers that push people to use taxis amongst other transportation options…
- 8. Pick-up & drop off location determined by passenger
- 9. People can carry heavy luggage
- 10. Comfortable as your own vehicle
- 11. On-demand, not related to a timetable
- 12. No need to find a car park
- 13. No need to have a driving license
- 15. While tackling what makes people unhappy with traditional Taxis…
- 16. Taxi remains far too expensive
- 18. Random quality of service and driver‟s mood
- 20. Environment is more and more a concern
- 21. Social networks penetration is a reality
- 22. Mobile addiction has enabled “The world to be in the palm of the user‟s hand”
- 23. Building trust is key enabler to success
- 24. Financial factor has become key in a purchasing decision
- 25. Will people accept to collaborate and share ?
- 26. The arise of Collaborative Consumption
- 29. Need some examples? Vacation & rooms rental. 10 million nights booked worldwide Car-sharing service 777,000 members +10,000 vehicles Connects people looking for help getting everyday tasks and errands done
- 30. Tooxme
- 31. What‟s Tooxme
- 32. Tooxme is an online platform connecting people who would like to share their trip with those who are looking for a transportation in real time
- 33. Dashboard Ride Request received by Drivers Results Screen As seen by Riders Coming in June
- 34. video
- 35. Carpooling vs Tooxme Distance Frequency Long Recurring Short One shot Carpooling Tooxme Need Planned Impulsive
- 37. Multimodal No Tooxme Driver available ? „Tooxme Multimodal‟ allows Passengers to: Access Taxi call-centres in 1-click Display route in in Public Transport Profil Vérifié! Secure Service is opened to over- 18 years old users only. Every Tooxme Driver‟s driving licence has been verified by the Tooxme back-office team. This is a 2-click process within the App (scan feature). Social Users can create a Tooxme by using their Facebook account and share their activities on the network. Every user has a „reputation capital‟ as Drivers and Riders evaluate each others after every Ride. Economical Users receive a 10 CHF de Welcome Bonus after verifying their ID. Drivers get paid for every km with or without a Passenger on board. Ride for 4 to 6 times cheaper than a Cab. Some unique features…
- 38. Drivers 1. Get paid for every km (with or without Passenger) 2. Reduce your carbon footprint 3. Travel with Passengers whose profile has been verified and/or rated by other users 4. Reduce traffic jams 5. Meet new people, don‟t drive alone anymore! Passengers 1. Door-to-door service 2. Available in real-time and on- demand (no timetable) 3. At least 4 times cheaper than a Taxi 4. Travel with Drivers whose Driving licenses have been verified 5. Get immediate access to Public Transport options or book a Taxi when no Drivers are available Value propositions for Drivers & Riders
- 39. The Risks
- 41. DRIVERS‟ REVENUE Cost contribution vs. revenue TOOXME ROLE TERMS & CONDITIONS A broker rather than a transportation person Responsibility lies with the rider/passenger
- 42. LEVERAGE ON SOCIAL NETWORKS ATTRACTIVE INCENTIVES MULTI- MODAL FEATURE Make money as you drive Tooxme alternatives are proposed Social networks & community management
- 43. STRATEGIC PARTNERSHIP FUNCTIONAL MECHANISM RATE/ PAYMENTS Rating & filtering mechanisms/position, tracking/certification Member get members/money at stake With trusted brands and/or institutions KTI
- 47. Campaign On-line