#PCampUtah May 12, 2012 Presentation
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Erika L Andersen founded Product Camp Utah after participating in Global Product Management Talk on Twitter!
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#PCampUtah May 12, 2012 Presentation
- 1. Why Product Managers MUST Emulate Twitter! May 12, 2012 Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 1 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 3. Cindy F. Solomon, CPM/CPMM • Founded The Global Product Management Talk • Pioneered Socratic format for Twitter Chats to cultivate global knowledge communities • Over 15 years experience in product management and product marketing management of web, services and software at Silicon Valley companies including Apple, Vadem, NetObjects and startups. Previously with Fortune 500s including American Express and Radio Shack. • AIPMM Certified Product Manager & Certified Product Marketing Manager • Serial entrepreneur, consultant, facilitator, early adopter, blogger, curator, product management evangelist • Contributing author “42 Rules of Product Marketing” Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
- 4. Global Product Management Talk For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you. The Global Product Management TalkTM Follow @ProdMgmtTalk http://www.blogtalkradio.com/prodmgmttalk Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat Global Product Management TalkTM is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 4
- 5. Origins of PCamp Utah • Erika L Andersen goes on Twitter looking for product management information • She sees lots of tweets on Mondays from @ProdMgmtTalk • Participates in #ProdMgmtTalk discussions • Meets other product managers via Twitter • Attends PCamp Silicon Valley • Speaks & co-hosts Global Product Management Talk • Starts Pcamp Utah Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 5 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 6. WHAT DO YOU WANT? Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 6 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 7. WHAT DO YOU WANT? This is an interactive session – suggestions… • Twitter 101 • How to Participate in Twitter Chats • Twitter best practices • Twitter tools • How to expand your Product Management knowledge & network weekly • How to curate Twitter knowledge Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 7 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 8. Jonathan Zittrain said… “The qualities that make Twitter seem inane and half-baked are what make it so powerful.” Jonathan Zittrain, Harvard Law professor, Internet Expert, Author Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 8 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 9. BE CONCISE Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 9 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 10. Solomon says… A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, inform ative and interesting. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 10 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 11. BE OPEN. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 11 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 12. Dick Costello, Twitter CEO, says… "Pay careful attention to the things that people do with your technology/service/product, bec ause some of them may have discovered a powerful use for it that has completely evaded you." @dickc Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 12 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 13. BE CROSS-PLATFORM Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 13 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 14. BE SCALABLE Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 14 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 15. Listen & Monitor Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 15 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 16. Create & Broadcast Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 16 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 17. “Please Retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]”. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 17 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 18. Analyze & Track Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 18 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 19. Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk http://www.CindyFSolomon.com @cindyfsolomon @prodmgmttalk Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 19 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
Hinweis der Redaktion
- Who Am I
- The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders. The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.Mission:Engage Product people in regularly scheduled, real-time discussionShowcase Product Management experts, speakers, bloggers, thought leaders and practitionersEvangelize Product related job titles as exciting, challenging & rewarding career endeavorsRaise important issues that all Product Management professionals confrontExtend shared resources across industries and bordersFacilitate on-going dialogue, networking, mentoring & support beyond weekly eventsEnable global community around product management knowledge Educate & defend the value of the product professional
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- Everyone is throwing information at you in-person today and daily online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!
- “The qualities that make Twitter seem inane and half-baked are what make it so powerful.” Jonathan Zittrain, Harvard Law professor, Internet Expert, Author
- Concise: A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, informative and interesting.
- Be open to discovering the value of your product from others’ perspectives.
- Twitter works across all platforms, operating systems and devices. Tweets are viewable from Twitter website, mobile apps, SMS/text messages, Facebook and LinkedIn status updates.Design from inception to be accessible to users at their convenience, on their devices, on-demand.Product positioning and messaging should be integrated across all media to guarantee consistency and trustworthiness. Then the messages can be optimized to take advantage of the strengths of each platform, and targeted to emphasize the unique value for each audience.
- Definition: the ability of a system/network/process to grow quickly and/or gracefully accommodate and facilitate spikes in growth. Create messaging that easily grows and extends reach using Frequently Asked Questions (FAQs) glossaries and other tools. Be sure to include key words optimized for search engines.Incentivize your audience to add content with customer support forums and discussions as well as forms for customer supplied testimonials and case studies plus easy access to wikis and blogs.Crowdsource and bundle content for on-demand reading, create product related hashtags for twitter chats and capture audience tweets into transcripts.
- Search Twitter for product related terms, issues and events. Create and follow networks of your target audience and market space. At this point you will be able to identify thought leaders, prominent bloggers and competitors to follow and analyze their behavior and connections. You can also use Twitter lists to categorize tweeters in a specific category, or by individual topics.
- Tweet valuable information worth re-tweeting at optimal times to promote product lines, provide incentives, rewards, invitations, and share industry news. Here is a sample: “Please retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]”. Remember to employ URL shorteners to save space, such as bit.ly or tinyurl.com. If you attach #hashtags of keywords, you will increase the likelihood of your tweet being indexed by Twitter search
- This is an effective format for a tweet that communicates and contributes value.
- Identify tweeting behavior patterns and determine metrics. Study how timing and headlines affect retweetsLabel “Favorites” to save highlights and testimonialsMonitor “Follower count” to measure distribution powerTrack the number of “@Replies” to measure community engagement Utilize URL shorteners that provide additional data.
- Everyone is throwing information at you today and online.Without intention, without a goal and a strategy to achieve it, you’re wasting valuable resources – the most valuable is your time.What is the most valuable information you want to take away from spending time together?Always be asking the markets, the customers, the competition, the stakeholders, the PRODUCT!Every interaction is an opportunity to learn, to give, to sell!