5. How we achieve that
• Data Analytics
• Behavioural analysis
• Multiple contact strategies
6. HMRC
“The Behavioural Insights Team has worked with
a range of different government departments to
run trials at little additional cost to the time of
team members. For example, in trials the team
has run with local authorities, HMRC, DVLA, and
the Courts Service (and is about to run with Job
Centre Plus), the data is already being routinely
collected and processes are already in place to
deliver interventions, whether it is a letter, or a
fine, or an advisory service for unemployed
people.”
7. Social norms
People tend to follow what others are doing,
particularly if they identify with them, or aspire to be like them.
Behavioural Insights Team (2012). Applying behavioural insights to fraud, error & debt. Cabinet Office.
HMRC tax letter trial, 2012
• Letters sent to late-filers
• 140,000 recipients
• Randomly allocated to receive 1 of 4
letters
• National social norm “9 out of 10
people in Britain pay their tax on
time” increased compliance by 5%
8. For more information please contact:
Alan Smith
High Court Enforcement Operations Director
Mobile: 07834 600593
Email: alan.smith@equita.co.uk
Gary Carr
Business Development Director
Mobile: 07585 966318
Email: gary.carr@equita.co.uk
Equita ltd | 42-44 Henry Street | Northampton | NN1 4BZ
www.equita.co.uk