1. Export Programme Bolivian Wine
CBI
Centre for the Promotion of Imports
from developing countries
CBI - Ministry of Foreign Affairs

2. Export Coaching modules
 Assessment SME on  Coaching SME to meet
Business competence for European Export European market demands
market entry by means of an
Audit and Capacity  Exploring European markets
export audit
action plan Building  Developing an export strategy
 Plan of action
 Realisation of skills and
experience of their marketing
concerning both the regional
and European markets
Market entry
Market entry  Realising a sufficient amount of
EU
EU relevant business contacts
 Taking part in trade fairs,
conferences, roadshows and/or
B2B
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3. Business Audit & Action plan
 Completed export audit with an action plan based on which the
company understands the steps to take to become a successful
exporter. The export audit forms the starting point for the
Result:
Results:
decision how the company will further participate in the ECP.
1. Pre-selection assessment (to determine suitability)
2. Company visit by EU sector expert
Tools: 3. Company visit(s) by local expert
 Max. 0.5 years
 No participation fee
Duration:
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4. Export Capacity Building
 Company is able to meet European market demands and has
familiarised itself with the European market. Furthermore, an
Export Marketing Plan has been developed. Monitoring takes
Result:
place through the Export Audit.
1. Technical assistance (visits) by local expert
2. Technical assistance (visits) by EU sector expert
Tools: 3. Distant coaching
4. Export Marketing Seminar (EXPRO) participation
5. Orientation visit to EU trade fair
 1-2 years
 Participation fee: € 250
Duration:
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5. Market Entry EU
 Company has gained skills and experience in the marketing of its
products towards EU/EFTA markets. Furthermore, it has
established relevant contact in EU/EFTA markets.
Result:
1. Technical assistance by EU market expert
2. Trade Fair participation / conference participation (3x sponsored)
Tools: 3. Roadshows
4. B2B activities
5. Assistance in follow-up of contacts (market consolidation)
 3-4 years
 Participation fee: €500
Duration:
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6. 2013 Planning ECP:
• April: Final approval CBI Business Case
• May: CBI ECP Bolivian Wine open for application (Launch)
• June : Planning for Export Audits
• October: EXPRO Netherlands
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7. Programme Set-up:
Institutional
Export Coaching
Development
Wines
Bodegas of
Bolivia
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