3. Mission
Support SMEs and Local and Regional Authorities to
access the benefits of satellite services by
– Awareness raising
– Providing commercially neutral advice and
expertise
– Identifying relevant implementation models
4. Agriculture Challenges – Satellite
Service Answers
Rising costs and falling prices
Effects of climate change and scarcity of resources
Continuous safety and quality of food supply
Sustainable development
Satellite services enable:
Resource efficiency
Optimised yields
Traceability
Naples, 11 February 2010
5. Obstacles
Lack of awareness
Technology can be intimidating
Proportionality
Resources
Naples, 11 February 2010
7. Northern Ireland - Iain McMordie
GPS Precision Farming
(fertiliser and pesticides)
Benefits: 10% savings in
fertiliser and fuel per
year
Implementation
Improving access to ICT
programme run by Department
for Agriculture
Funding for GIS
Advice on service and equipment
to choose
8 farmers investing together
8. France – Chambre d’Agriculture Eure
et Loire
Remote sensing to
analyse fertiliser and
irrigation needs
Benefits: resource
efficiency, economic
boost to agricultural
sector
Implementation
CA acts as intermediary
Offers service not-for-profit to
all farmers on the territory
Provide information, capacity
building and technical support
9. France – Cooperative CapSeine
Remote sensing to analyse
fertiliser and irrigation
needs
Benefits: resource
efficiency, economic boost
to agricultural sector
Implementation
Cooperative acts as intermediary
Economic actor takes over from
public institution
Better placed to provide service to its
members
10. Italy – Regione Campania
Remote sensing: Regional
Irrigation Advisory Plan
Benefits: Optimised water
management,
modernisation of farming
practices
Implementation
Region has created research centre
that provides the information
Personalised information provided
free of charge to farmers
Part of regional policy to protect
water resources
12. Conclusions
• The technology is there
• Innovation filters through by market mechanisms but needs
to be guided through pro-active approaches from farmers and
Local Authorities