my digital portfolio for digital portfolio 1 class at Full Sail University

1. Personal Brand Exploration
Project and Portfolio
06/17/2020

2. Identity-
What I think really makes me unique is my undying passion for
doing what I love best which is sports broadcasting and my
hunger for knowledge for which I have a lot of questions for the
people I interview on my podcast for sports to where they
started out how did they like their jobs what did they want to
change about it I love the brutality that the players do tell me
with the honesty of what they could change if they could and
what they loved about what they did. I think my personal
attributes help when I can understand what they do say and
what they withhold but we understand each other enough not
to speak out loud what should not be reveled to the viewers

3. Profession
Radio and television announcer
I do try to get myself out there by being different by talking to different types of
athletes. I feel like I’m more proficient than others on camera I feel like I can get more
information than any other reporter out there by doing more extensive research .
Reporter and correspondents
I would not be afraid to ask tough questions and to get the answers no matter the
cost..I could really be outgoing and patient while reporting onto a inspiring story from
another character .I would make sure the story is true before reporting
Sports officials
No matter the situation I would be honest no matter the price.I would know what I am
doing compared to the officials we see nowadays in all sports around the world.I am
not buddy to buddy to make false claims/calls to be untrue.

4. Target audience
• Recruiters and hiring managers at Fox
Sports and Espn also Paul Richardson the
H.R vice president at Espn
• The age group I’m trying to convey is any
age group from teens to the elderly who
are single or married it does not matter
the race and also have little to a lot of
education

5. Career Goals
2. For five to ten years later I would really want to
get acknowledgment with major radio outlet of
ESPN or FOX for a radio gig
3. And in fifteen to twenty years I would be
persistent to move on from radio to the television
broadcasts of sports on TV

6. Hard Skills Analysis
1.FS Biz Site: how to create and revise a portfolio of my knowledge and skills to appeal to
viewers
2. Interviewing: how to hold a conversation with guests / determining topics for the
interview /how to engage guests and explore their life stories / and what led them into their
specific sport
Soft Skills Analysis
1. Customer and Personal Services
2. Judgment and Decision Making

7. PROMISE
I PROMISE TO PROVIDE A BETTER WORKING EXPERIENCE MORE THAN MOST BY DELIVERING THE TRUTH BEHIND EVERY ACKNOWLEDGMENT AND
STATEMENT COMING FROM MYSELF.

8. Credentials
My work experience to help me qualify for the
job I want is I do intern at the sports arena I
learned a lot of traits working with them from
working the camera to working with the
microphones to being on screen to working
with the video clips to help me work my way
up the line in the future. My education level is
so far a high school diploma with working on
my degree for broadcasting and
communications with Full Sail university. I am
credible because I work very hard in any job I
can do I give it my all I work with what id o
have and I feel I am always trustworthy I feel
like that will help me with my future employer
also I never take sick days I always go in when
I am Called in for work I never back down
from a challenge or a opportunity. I will give it
my all every day any time of the day.

9. Competition
Devon Stopford
Devon’s All Sports Talk
My show is different from his because unlike his interviews where he just has his friends call in
and talk topics, my interviews are that of former and current players and fellow media members
Unlike his show where he copies every topic online and steals the material for himself on his
show, I deliver on mine cited on where its originally found and by who wrote it
My show is more entertaining where my co host and I have a fun and exciting time with our
guests where we actually laugh and enjoy the stories they share with us, his show he just talks
with them and doesn’t feel like he’s interacting with his guests at all

10. Competition
Joe D’Angelo
Tampa Bay Thunderstrikers
He stole my ideas I wanted to use for it with the watch parties and guests
My show I use the real facts out their and give my own opinions on the topics
His guests are people who used to be his co hosts
My guests are the ones who lived it in the sports world and who currently write about their sport

11. Brand position
I will find out the truth behind the story and give it to you 100%
of the story along with 100% of the down to honest truth you
won’t find nowhere else but with me (Byron Richmond)
How I would want to be viewed is; as a entertaining broadcaster
who tells it how it is hurtful or not but always honest but also
gives his opinion when it is needed but also wanted who would
always listen to the fans and or friends about what or when
information is needed.

12. Network and marketing
National Sport Forum 2020
September 9-10 2020 Atlanta, GA, USA what I plan to write about
on this event is the upcoming price wages for all sports and which
areas of interest to the viewers will love to hear about.
Professional Sports Safety and Security Summit
September 12-14 2020 Atlanta, GA, USA what I want to promote
on my portfolio and podcast is the new safety precautions coming
out this year to help every sport coming in the next year of 2021 for
the fans but also for the players who do tune in to watch my shows
SportPro OTT Summit USA
December 19-20 2020 how I plan to get the information from the
summit out is using my platforms with Facebook, linkedin, my
digital portfolio I am hoping to get words out of the truth in what is
going on with sports

13. Professional Development
My formal education starts with the school I am currently active in which is Full Sail University
My technical skills which are FS biz site and interviewing and my transferrable skills
Include judgement and decision making and customer personal services. So far I do have a mentorship
Who is currently helping me do my own podcast and helping me understand the full show of everything
That is needed. Who I am today Is a young student who has a good dream of becoming a depend sports
Broadcaster who can be a vivid entertaining caster who has more spunk and verbal energy unlike
Anybody else. Professionally I want to be very honest unlike a lot of sports casters today who do believe
In their own hype but not one hundred perfect in the honesty range

14. Elevator Pitch
You know the problem with sports casters believing
Their own hype that leads to misinformation to the
public/fans well what I do is go straight to the source
Of the problem and get all the correct information
And give it to the public who can view my podcasts
And they will know 100% the truth straight from the
Players themselves

15. References
linkedin.com / onetonline.org / zip-recruiter.com