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Value Chain Tool

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Value Chain tool
Objective

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Generic Value Chain
Customer
Value Chain tool
Description 1/2
Firm Infrastructure
Procurement
Human Resource Management
Technology
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
& Sales
After
sales
Service
Support
activities
Primary
activities

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There are 3 main steps in performing a value chain analysis:
 Identify the sequential
macro activities within
your industry/business
 Identify the main activities
for each macro activity
 Identify which activity
brings value to the
customer
 Analyze the main revenue
and cost drivers
 Analyze your strength and
weaknesses compared to
your competitors
 Analyze your key areas of
improvement
 Decide which strategy to
implement (e.g.
outsourcing strategy,
acquisition strategy, low
cost strategy, etc.) in
order to acquire or
maintain a sustainable
competitive advantage
1.Identify
2.Analyse
3.Decide
Value Chain tool
Description 2/2
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Customer
Value Chain tool
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Support
activities
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activities

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Value Chain tool
Template 2/7
Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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Inbound
Logistics
Operations
Outbound
Logistics
Marketing &
Sales
After sales
Service
Primary
activities Insert your own text

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Value Chain tool
Template 3/7
Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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Value Chain tool
Template 4/7
Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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version at www.slidebooks.com

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Value Chain tool
Template 5/7
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Inbound
Logistics
Operations
Outbound
Logistics
Marketing &
Sales
Service (After
sales
support)

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Value Chain tool
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Inbound Logistics Operations
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Service (After
sales support)
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Value Chain tool
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Inbound Logistics Operations
Outbound
Logistics
Marketing &
Sales
Service (After
sales support)
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own text
• Insert your own
text
• Insert your own
text
• Insert your own
text
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own text
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text
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Sources of
information
"Decision Support Tools: Porter's Value
Chain". Cambridge University: Institute for
Manufacturing (IfM)
Porter, Michael E. (1979). "How competitive
forces shape strategy"
Angel Gurría "The Emergence of Global
Value Chains: What Do They Mean for
Business"
Porter, Michael E. (1985). Competitive
Advantage: Creating and Sustaining
Superior Performance
Value Chain tool
Sources of information
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