June 22, 2010 Presentation for Victoria Social Media Club

1. June 22, 2010
w w w. b w e s t . c a

2. Credentials
 Online marketing since 1994
 Using Linkedin since March 23, 2005
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Founded bWEST – July 2009

3. Top 4 reasons to use Linkedin
 Reconnect with colleagues
 Manage your professional identity
 Find out what colleagues are up to
 New business opportunities
Source: Linkedin.com

4. Average user has 63 connections

6. 45% of employers
use social media
to screen potential
employees.

7. What’s good…
 Little to no SPAM
 Easy to use
 Low commitment
 Manage privacy

8. etiquette

9. What can you do…
1. Profile
2. Connections
3. Recommendations
4. Groups – connect & engage
5. *Jobs

10. What can you do…
6. Questions – get advice
7. Answers – build your rep
8. *Companies
9. Polls – create & answer
10. Apps – blog, slideshare…

11. 7 ways to use Linkedin…
1. Increase your visibility
2. Build your brand
3. Get connected
4. Improve Google rank
5. Research potential employers/managers
6. Ask for advice / feedback
7. Scope out the competition – who’s connecting
to who

12. When connecting…

13. Top 7 mistakes…
1. Not displaying a photo
2. Profile not well branded
3. Profile not completed
4. Not enough recommendations
5. Too few connections
6. Not listing websites
7. Not claiming personal URL

14. We’ve come a
long way.
Chris Burdge
@b_WEST
chris@bwest.ca