The document outlines 5 important technology trends for 2011: 1. Increased cloud computing providing more computing power at lower costs. 2. Growing mobility and location-based functionality through social media. 3. The increasing socialization of the web through various "Eras" of social interaction and commerce. 4. The rise of specialized, inexpensive app functionality. 5. Digitization leading to virtual representations of physical experiences and consumption of smaller, frequent content.

1. 5 Important
Technology Trends
For 2011
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2. “If GM had kept up with technology like
the computer industry has, we would all
be driving $25 cars that got 1000 MPG”
Bill Gates

3. 1 INTERESTING 2011
TECHNOLOGY TRENDS
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CLOUD more computing power
software as a service
COMPUTING
greater functionality
better ROI
less costly
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4. INTERESTING 2011
2 TECHNOLOGY TRENDS
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whenever wherever
location based
functional
social
MOBILITY
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5. 3 INTERESTING 2011
TECHNOLOGY TRENDS
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SOCIALIZATION
1) Era of Social Relationships
2) Era of Social Functionality
3) Era of Social Colonization
OF THE WEB 4) Era of Social Context
5) Era of Social Commerce
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6. 4 INTERESTING 2011
TECHNOLOGY TRENDS
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APPS
new functionality
highly specialized
inexpensive
fun
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7. 5
4 INTERESTING 2011
TECHNOLOGY TRENDS
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digitization of all experience
virtual shadow of physical
CONTENT
smaller more frequent
growing the pie
CONSUMPTION
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8. “The World Has Changed. Power Has
Shifted To The Customer. They Don’t
Tr u s t A d v e r t i s i n g . T h e y Wa n t
Authenticity. They Want Engagement.
T h e y Wa n t Va l u e . T h e y Wa n t
Connection.”
Bryan O’Rourke

9. Connect with Bryan K. O’Rourke
and learn more about key trends in
fitness and wellness at
www.bryankorourke.com
Technologies Are
5 Technology Trends Changing Industries
For 2011 www.bryankorourke.com