Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il aug. 12, 2010

Brioneja - Tweet Coverage of 2nd Annual Open Innovation Summit, Chicago, IL Aug. 12, 2010

Jose A. Briones

www.Brioneja.com

(Start from the Bottom)

I have enjoyed covering the #openinnovation conference for @innovate, but I need to leave early. Look
for upcoming blog post #ois10

Fri Aug 13 2010 14:02:32 (Central Daylight Time) via TweetChat

COSAT: An accessible innovation ecosystem. #ois10


What do you want from innovation? We want to change the world: One dose of Merck's Mectizan
prevents river blindness for 1 year #ois10


Case 3. COSAT's Excellence in Science program. Annual program to fund exploratory science. Funds
project on antibody processing #ois10


Thank god for Google. Etiology = cause, origin #ois10


2nd. case: Academic publishes cause for disease. J&J scientist identifies potential treatment. COSAT
funds pre-clinical work #ois10


Corp. reorganized. Idea now within strategic focus. Great example of use of sanctuary. #ois10


Case example: Unmet medial need ID'd. Corp. said: "not in our strategic focus". COSAT took the lead.
#ois10


Tech Transfer Tool: Expert locator system. Indexing algorithm that operates on sent email and enables
keyword searching #ois10


COSAT roles: Broker, Funder, Aggregator, Validation #ois10


COSAT innovation tools: Provide air cover, sanctuary (Business not ready) #ois10


Role of COSAT: Take some of the early risk out of projects #ois10


The path to product: Decreasing freedom. Discovery: Anything goes. Development: Highly Regulated
#ois10


We may need to aim ahead, even w/o certainty. ROI vs TPP (technical patient benefit)? PPB: Protectable
Patient Benefit #ois10


Transformational Innovation often fails because the idea was never given a chance. Problem is not lack
of ideas #ois10


#Innovation comes in several flavors: Incremental, transformational (finally companies are moving away
from one size fits all) #ois10


What is innovation: Change w/o a consumer/patient benefit is not innovation (yes!) #ois10


Get information to the folks that need it. Allocate resources you assume will be lost. Support internal
disruption #ois10


Innovation is polytheistic, no single solutions, is all about enablement #ois10


Next on #openinnovation conference: R. Zivin, J&J - Creating the Innovation Sandbox: Leveraging
Employees & Infrastructure #ois10


RT @WorkingKnowledg winners of Cisco's iPrize were 5 innovation students from Mexico whom Cisco
wouldn't have found otherwise #ois10 #ois10


RT @AndreaMeyer Cisco used Spigit's idea market (prediction market) for the iPrize competition;
building on ideas won prize #ois10 #ois10


RT @innovationrules Awesome city innovation driven by citizens at Manor TX www.manorlabs.org
#OIS10 #IP #innovation #ois10


I am starting to see a common pattern on presentations from Cisco. I imagine that you have to pass an
eye exam to be hired there #ois10


RT @InnovationFixer "Directed serendipity" is best - you get lucky because you're looking in the right
places #ois10

Fri Aug 13 2010 12:01:09 (Central Daylight Time) via web from Near North Side, Chicago

Article on Manor's citizen idea platform http://bit.ly/9wyUzt #ois10


Next: Panel discussion: From Idea to Innovation: The evolution of a great idea. #ois10


Q. by A. Gilicinski: How is value quantified for opportunities managed via Discovery Planning? (My
answer here http://ht.ly/2mGC2) #ois10


Grundfos uses open Innovation to fill the pipeline #ois10


Grundfos uses Stage Gate for Incremental Innovation, Discovery Planning for other types (my preso on
this here http://ht.ly/2mGC2) #ois10


Grundfos classifies innovation by types: Incremental, evolutionary and Radical/disruptive, treats each
type differently (yes!!!) #ois10


#ois10 so far only a corporate marketing presentation #ois10


Next: F. Chen, Grundfos - "Open Innovation as a Strategic Agenda: A collaborative approach to drive
success. #ois10


..Establish target list >> CFE. #ois10


Maintenance & monitoring: Manage your intellectual property workflow. Identify, check citations,
expand view laterally... #ois10


Licensing & Commercialization: Example of citation map for Tall Oil (chemical additive). to find new uses
#ois10


Landscape Map: Analyzes text of patent citation data, maps the technology areas as "islands" (very
unique analysis) #ois10


Citation "code drift": Points to technology usage growing in new area. #ois10


Tracking the increase in the number of citations can lead you to an emerging technology trend #ois10


Citations link older and newer technologies, reveal development pathways (I have used this many times
and it is very effective) #ois10


Research & Innovation: Citations provide route to R&D paths and innovation. #ois10


...Licensing and commercialization, Protection and Assertion #ois10


Strategies for applying "Creatively Found Elsewhere" CFE: Research & innovation, Application &
prosecution, Maintenance & monitoring #ois10


Open Innovation is collaboration and partnerships - internal and external #ois10


Open innovation is bigger than open source or outsourcing #ois10


Next: C. Poulos, Thompson Reuters, "Creatively Found Elsewhere" - Strategies to succeed at
#openinnovation - #innovation #ois10


Interesting #Crowdsourcing Example: Donated Computer Time Discovers New Star http://bit.ly/cizO0C
#openinnovation #ois10


1) Surrendering to uncertainty. Letting too much info inhibit systematic data mining. #ois10


2) Buying when renting will do. Do you have to own the patent? #ois10


3) Overlooking the white space. Opportunities for disruptive innovation may reside solely with you
#ois10


4) Scouting for haystacks instead of needles. Concern for not missing anything results in too much noise.
Need better pre-screening #ois10


5) Omitting the obvious. Weak screening of internal innovation resources. #ois10


6) Bringing out the heavy artillery. Targeting a single network and blasting it with a technology need. Be
more selective with RFP's #ois10


7) Measuring once, cutting twice. Must articulate needs in ways that attract the partners with the right
solutions #ois10


8) Investing global w/o targeting local. #ois10


9) Forgetting the art, not appreciating the science. The identification of partners requires creative
approaches #ois10


To overcome develop scorecard of partner capabilities to share with internal stakeholders #ois10


Top 10 challenges in finding innovation partners: 10) Telling, not selling. Need to establish internal buy-
in #ois10


Partnering approaches: RFP, scouting, contests, data mining, grant participation, social communities,
professional licensing org. #ois10


@dahowlett I have defined innovation as the intersection of invention and value. With no value there is
no innovation #ois10

Fri Aug 13 2010 09:59:39 (Central Daylight Time) via TweetChat in reply to dahowlett

What do we mean by Partner? Co-inventor, co-investor, co-developer? #ois10


Rt @InventionMachin #OIS10: @cthoen: Dinosaurs stayed in their comfort zone - they are fossils now:
get outside your comfort #ois10


Next: B. Brager - Want Partners, Find Partners. When internal objectives meet external facts in the
innovation landscape #ois10


RT @dscofield How True and how unrecognized RT @cthoen: #OIS10 serendipity is not serendipitous
#ois10


Continuing the #OpenInnovation Discussion in blogs www.15inno.com, WRG LinkedIn subgroup #ois10


@bikespoke Most Sr. Mgrs say they want innovation, but want to have it w/o changing the way they do
things #ois10

Fri Aug 13 2010 09:48:31 (Central Daylight Time) via TweetChat in reply to bikespoke

J. Boehm: Case study- P&G. They got the vision and purpose right. #ois10


Vision: Establish clear sense of why we are doing Open Innovation, set context and create sense of
urgency #ois10


Communication: Deliberate strategy, consistent and with confidence. Holistic approach, all views are
shared #ois10


General Mills: Constant experimentation, trying new approaches #ois10


Tipping point occurs when the company shifts from avoiding risk to managing risk (yes!) #ois10


A. Gilicinski: Open Innovation is a suite of capabilities and tools. Only way to get there is by
experimentation #ois10


Adaptability is exemplified by the courage to manage risk. Constant experimentation and evolution
#ois10


Focus on 3: Adaptability, communication and vision #ois10


Adaptability (very important), ability to collaborate to compete, customer-needs focused approach,
persistence, communication, vision #ois10


Open Innovation Characteristics: Risk, proactively seek others, opposite of non-invented here,
leveraging others externally #ois10


Which companies are leaders in Open Innovation? #ois10


2 Questions: Top 3 characteristics that define an Open Innovation leader? #ois10


Next: Review of yesterday's OI Think Tank panel. @lindegaard & @AndreaMeyer part of the panel
#ois10


You should be a portfolio manager of ideas and should be expert at evolutionary innovation #ois10


Create a culture of learning, not a culture of knowing #ois10


@kurtmw Apple may be a poster child for design and business model #innovation, but I do not see them
as leader in #openinnovation #ois10

Fri Aug 13 2010 09:23:06 (Central Daylight Time) via TweetChat in reply to KurtMW

RT @cthoen #OIS10 use the "alien eyes" technique to try and find nonobvious and disruptive solutions
#ois10


RT @lindegaard RT @cthoen: It's called educated incapacity NICE TERM :-) #ois10


Maddock: "You cannot read the label if you are inside the jar". Key is to bring outside experts to get out
of the jar #ois10


RT @lindegaard #PepsiCo No difference btw everyday life and digital life / big opportunity to create
connections with digital tools #ois10


RT @lindegaard #OIS10 Maddock - being smart and a leader can be an obstacle to open innovation (you
know best, why ask others?) #ois10


Back online for Day 2 of #openinnovation conference

http://bit.ly/9O6Fd2

join us at #ois10 #ois10

Day 1 of #openinnovation conference is over. Join us tomorrow for day 2 http://bit.ly/9O6Fd2 at #ois10

Thu Aug 12 2010 17:35:39 (Central Daylight Time) via TweetChat

Bullet point fest! #ois10


IP lawyer must ensure that agreements cover the actual activities (good point, I have seen projects
diverge from agreements) #ois10


(I think needs & wants should also be listed for partner, see P&G example) #ois10


Alliance Framework outlined our needs & wants. This was raw material for due diligence #ois10


Learn as much as you can before moving to an NDA. Avoid IP Pollution (I agree!) #ois10


Many promising companies are small but technically exceptional. Unfortunately projects on a Roche
scale can overwhelm them #ois10


@innovationrules good point! #ois10

Thu Aug 12 2010 17:21:52 (Central Daylight Time) via TweetChat in reply to innovationrules

Partner Evaluation Summary Scorecard: Looked good. Hope he shares a copy #ois10


Key: Partner selection and implementation must not be a completely different team #ois10


The Alliance Framework: Not an agreement. A tool for organizing, clarifying and communicating key
elements vital to an alliance #ois10


Challenges: 1) Desktop & web software moves very fast. 2) How to operationalize collaborations? #ois10


#openinnovation and CoDev were the answer to develop advanced web technologies #ois10


Objective: Achieve improved medical outcome. Success is based upon compliance. #ois10


Background: Company Rouch Diagnostics is the little brother of Rouch Pharmaceuticals. Will discuss
Diabetes Care #ois10


Next: C. Baker "Leading a Grassroots Charge to Achieve a Culture of Open Innovation" #ois10


I should have brought binoculars to properly read some of the slides that have been shown today #ois10


The Venture Fest Process: Collectively turning ideas into businesses w annual business plan competition
open to all employees #ois10


Qualcomm's Secret Sauce: Combine Online & Offline Collaboration Methodologies. "Collective
Entrepreneurship" #ois10


Qualcomm Innovation Network: New Business Dev, Leadership Dev, Innovation Culture and
Management Principles #innovation #ois10


New Business Creation Process: New ideas are not enough, need the right people. (This has been
common theme today) #ois10


The business enterprise has 2 basic functions: Marketing and Innovation. They produce results & the
rest are costs. P. Drucker #ois10


Next: R. Gupta's The Qualcomm Innovation Network: Promoting Innovation Across your Internal
Network of Employees #ois10


Shifting your culture from Closed Innovation to Open innovation is a long journey. #ois10


Collaborate & Innovate team is the owner of external tech until internal owner is assigned #ois10


Technology Incubation: The most difficult step. #ois10


Keep your initial screening process simple, fast and lenient (yes!) #ois10


Manage your expectations, technology scouting has low success rate. Run pilots/region to see which
approach works best for you #ois10


LG has regional technology scouts for world-wide technology. Quick initial screening based on tech fit
and business impact #ois10


If you don't define your needs correctly it will have a huge negative impact on the rest of the process.
Requires unique skill sets #ois10


Needs are defined by conducting trend analysis and identifying bottlenecks. RFP template for specific
needs opened up to the outside #ois10


LG Process: Define Needs, Technology Scouting, Technology Incubation, Collaboration Management.
#ois10


@cthoen It was a pleasure to meet you today. This is my presentation on "Beyond Stage-Gate"
http://ht.ly/2mGC2 #ois10


LG lessons learned: Need a systematic way to record external org/technology information to manage &
share them. An active IT system #ois10


LG has created 2 web portals for open innovation: one internal and one external #ois10


Network: R&D Labs, Support Groups, External Networks, Technology Scouts #ois10


Lg has created a virtual collaborate & innovate organization. They advise having a corporate-wide team
if the company is large #ois10


RT @lindegaard Chris Ryu, LG - Collaborate & Innovation, LG's open inno strategy, born in 2009, CEO
vision http://bit.ly/bWWJDx #ois10


Interesting description from Table 3 of system that can predict based on walking moves if an elderly
person is at risk of falls #ois10


Alliance framework had a great slide on the things you need to share first and what to share only later
#ois10


Confidentiality agreements should be first a simple, short document for limited time period #ois10


RoundTable 1 Summary key issues: Must build trust, open dialogue on needs/wants early on #ois10


At Roundtable "Promoting Open Innovation w/o giving away company secrets" #ois10

Thu Aug 12 2010 15:12:44 (Central Daylight Time) via twidroid

@QuantFun @tomahawk @mencarna This is my presentation on "Beyond Stage-Gate"
http://ht.ly/2mGC2 Feedback welcome #ois10

Thu Aug 12 2010 12:16:27 (Central Daylight Time) via TweetChat in reply to CASUDI

P&G is on twitter at @ConnectDevelop and on LinkedIn Connect + Develop group #ois10


P&G wants to position themselves as the first choice for a partner. They are committed to grow their
connections. Aim win/win #ois10


Key terms upfront: IP, licensing/commercialization, publication #ois10


Worked with Univ of Cincinnati to enable multiple projects with a single agreement. Accelerates
negotiation process. #ois10


Very good table of the needs/wants of each partner


Case study: Ohio Collaboration Agreement. In the past most univ agreements were "one shot deals"


Do not start with open innovation if your internal innovation processes are not effective #ois10


Skills required: 1) Trust is critical. 2) Seamless Collaboration 3) Speed/Agility 4) Networking #ois10


Teamwork not just cross-functional, spans across individuals, companies, universities, governments
#ois10


Complexity of open innovation required mindset shift for leaders: Risk tolerant (Absolutely!!) #ois10


To do open innovation must also recognize internal talent #ois10


Created small group, external business development area. Culture change came from the top. Open
innovation has been a journey. #ois10


Connect + Develop started 10 yrs ago. Company was too internally focused. Only 1 in 3 launches were
successful at the time #ois10


P&G touches 4 billion consumers every day. Wants to add 1 more billion. Increase per capita spending
on brands from 12 to 14 $/yr #ois10


Consumer focus is critical at P&G. Triangulate with Brands and People. #ois10


Innovation history: Floating soap was a need so it would not get lost #ois10


C. Thoen mentions meeting in person many people from twitter here at the conference. Follow him at
@cthoen #ois10


Next P&G: C. Thoen & K. William. "From Traditional Collaborations w Universities to Forward Thinking
Creative Business Models" #ois10


Summary of Cisco talk: Classic slide show for senior management, full of buzzwords, lots of text and
unreadable graphics #ois10


Acknowledges the move from Command & Control to Teamwork and Collaboration. - 10 Yr transition
#ois10


So far a lot of buzzwords but not much content #ois10


Strategic Alliances Model: Multi-Dimensional Relationship. Partners are primary route to market #ois10


Next presentation: G. Fox from Cisco. Extending the Alliance Ecosystem In Search of New Markets #ois10


RT @lindegaard #OIS10 Gilicinski key point: networks catalyze ideas, but don't create them #ois10


Downstream OI: Accelerate, strengthen output. Upstream OI: Generate growth ideas #ois10


Recent success of new idea community approach for charcoal business to overcome regulatory issue
#ois10


New approach: complement inventor outreach w moderated idea challenge are. Hits are managed by
external partner #ois10


Idea Community Online: ROI in assessing ideas from the community is negative #ois10


Networks connect, communities create and the organization executes #ois10


Retrospect: It was naive to think that the world is full of profitable ideas just waiting to be discovered.
#ois10


Networks are created and nurtured for each opportunity space, with consumer, economic and technical
elements #ois10


Want to stretch the company but not go for the impossible. I call that the sweet spot: Just beyond your
existing capabilities #ois10


Interesting use of Degrees of Differences rating of capabilities: Too high or too low not good. #ois10


Upstream Open Innovation: New capability with Network-focused cross-functional team. Focus on 2
spaces: Natural and infections #ois10


Glad Partnership: Clorox: Brand/Manuf/R&D/Marketing, P&G: Patents/Equipment/R&D/ #ois10


Breath of innovation demonstrates success of open innovation approach. Glad partnership btwn Clorox
and P&G: Acting as one team #ois10


Manage top-tier partners via "Win-Balancing". Innovation vs. Alignment grid maps strategy and
development pipeline #ois10


Moved from "fast follower" in the 90's to deep, strategic partnering. Built repeatable model around
these partnerships #ois10


Now expanding to upstream open innovation to build and deliver new ideas and adjancencies #ois10


10 Years ago started downstream open innovation via technology partnerships #ois10


Open innovation: Upstream vs. Downstream, the tale of two cities? #ois10


A company the size of Clorox cannot make the investments required to achieve breakthroughs
internally. Being open is a need. #ois10


The only way to achieve true differentiation and breakthrough products for a company the size of Clorox
is open innovation #ois10


New product innovation innovation at Clorox range from incremental to breakthrough. #ois10


I was fortunate to have worked with Dr. Gilicinski a couple of companies ago. I look forward to his
presentation #ois10


Next presentation: A. Gilincinski "Growing New Business Platforms through Self-Assembling Networks"
#ois10


The Next Step in #OpenInnovation: A McKinsey Report http://bit.ly/bhNSNf #innovation #ois10


Thanks to @innovate for inviting me to the #OpenInnovation Conf. Follow his exceptional innovation
blog at http://bit.ly/cPYHO3. #ois10


Thu Aug 12 2010 09:59:15 (Central Daylight Time) via web

Summary: Interesting approach of crowdsourcing to healthcare in HealthcareScoop.com, successful use
of virtual clinics #ois10


Results: Virtual clinic replaced visit 54% of the time #ois10


How to design around the consumer: Is an employee clinic worth it? Rethink the concept: Create virtual
clinic with web cam #ois10


#ois10 HealthcareScoop.com: Toward a yelp-like service for healthcare services? #ois10


Rt @IPStrategist @cthoen: #ois10 "Consumer driven health care vs physician driven“. #ois10


Can insurance companies morph into health companies? #ois10


#ois10 Designing around consumers changes the rules of the game: Must use collaboration #ois10


@JohnReaves The first paper today had it right: It is not just processes, it is people. I would also add,
providing freedom of action #ois10

Thu Aug 12 2010 09:30:38 (Central Daylight Time) via TweetChat in reply to JohnReaves

@cthoen @JohnReaves Managers go back to work to the same command and control models, only they
will do them "open" #ois10


@cthoen @JohnReaves Unfortunately many companies are seeing openinnovation as the panacea to fix
their innovation processes #ois10


RT @AndreaMeyer @dscofield Open #Innovation Case Study Results (OI Summit) by Deb Mills Scofield
http://ht.ly/18xjOD #ois10 #ois10


Next preso: M. Stump "Staying Relevant in Challenging Times" #ois10


Communication to drive Innovation: Positioning, promotion, calls to action, make it stick #ois10


Key Points: Strong internal innovation foundation, Integrate processes, information, communities, and
strong communication #ois10


@JohnReaves Open innovation will not fix a poor internal innovation process. #ois10


@JohnReaves I think the alignment is needed not just for OI for for innovation in general #ois10


@JohnReaves I interpreted it more like need to get everybody in the company on board with innovation
before opening the doors #ois10


Promotion: Make your innovation program obvious using all available channels - not one-off. Use a
rolling roadmap #ois10


Making #innovation relevant: Get the voice of the internal users and capture it. #ois10


Must understand how #openinnovation will impact your existing innovation process #ois10


@cthoen I would venture that many small efforts at first are good to get the process right before
launching large scale initiatives #ois10


@johntodor True. In many cases it needs on the job training by creating entry level business
development positions #ois10

Thu Aug 12 2010 09:05:52 (Central Daylight Time) via TweetChat in reply to johntodor

Must build innovation support structure: Executive mandates/decrees are not sufficient #ois10


Needs: Get the right info at the right time, capture expertise and intellectual capital, work
collaboratively with repeatable methods #ois10


Traditional innovation approaches are outdated - firms must develop the ability to collaborate #ois10


Innovation Challenges: Innovation remains an ad-hoc process, knowledge is hidden in plain sight,
innovators work in isolation #ois10


@dscofield HR role is now mostly a defensive function of the corporation immune system

Thu Aug 12 2010 08:55:21 (Central Daylight Time) via web

2) Good process integration 3) Good internal communication #ois10


3 key points to success: 1) Open innovation requires strong internal innovation framework (i agree!)
#ois10


Now J. Boehm will discuss Marketing as driver for innovation, collaboration & revenue #ois10


Success at #openinnovation requires balance of the right project with the right people, soft skills #ois10


Skill Development at Unilever: Courses and mentors. Business training for technical people. #ois10


7) Passion: Energy to overcome roadblocks. #ois10


6) Balanced optimism. Can tolerate ups and downs and can communicate risk/reward properly #ois10


Tolerance for uncertainty. Able to make decisions without perfect information. This skill is teachable
#ois10


4) Quick study: Ability to quickly develop expertise outside of their area #ois10


3) Strategic influencing to persuade, inspire and garner support. Successful at persuading people to do
what they do not want to do #ois10


2) Talent for relationship building within and outside the organization #ois10

8:38 AM Aug 12th via TweetChat

Top 7 soft skills for #openinnovation: 1) Intrepreneurial skills. Sees opportunities before organization
knows they need it #ois10


Winning for Unilever at #openinnovation means fewer, bigger partnerships, more productiove #ois10


@io_floriano Go to tweetchat.com use tag #ois10 #ois10

8:36 AM Aug 12th via TweetChat in reply to io_floriano

Early #openinnovation efforts at Unilever mostly failed. Must get the soft skills right for projects to
succeed #ois10


Unilever: 800 #openinnovation partnerships, 250 new contracts in 2009. 60% of spending aligned with
high priority fields #ois10


Many of the competencies needed for #openinnovation cannot be learned. Have to find individuals with
those characteristics #ois10


#ois10 First presentation by G. Martino- Unilever. Defining Competencies for #openinnovation success
#ois10

Open innovation conference has started. Will be blogging/live tweeting so tweet volume will be heavier
than usual. Follow tag #ois10


Follow live coverage of #OpenInnovation conference at tag #ois10 Agenda here

http://bit.ly/aJE0xr

#innovation

Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il aug. 12, 2010

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Brioneja - Tweet coverage of 2nd Annual Open Innovation Summit, Chicago, Il aug. 12, 2010