Millennial Learning Strategies for Engaging the New Generation
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Originally presented at the 2015 CIPD Learning and Development Show at London Olympia and organised by the CIPD Leaders in Learning Network, Brightwave's Head of Learning Design Caroline Freeman shares her expertise on millennial learning strategies for the new breed of learner. Themes and learning points included: ● Millennial myths - and realities ● Tech assisted engagement strategies ● The way technology changes how all generations learn
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Millennial Learning Strategies for Engaging the New Generation
- 1. Millennial learning strategies for the new breed of learner Twitter : @Freemancaro brightwave.co.uk
- 3. ‘What does a woman millennial want?’
- 5. 15 Economic Facts about Millennials. The White House Council of Economic Advisors Oct 2010. But the White House says… Millennials stay with their employers longer than Generation X
- 6. They have a short attention span, so incentivise attention through gamification Common assertion #2 Image from http://en.wikipedia.org/wiki/Super_Street_Fighter_II_Turbo_HD_Remix?oldformat=true
- 7. But we know… The average social gamer is a 40 year old woman.
- 8. Common assertion #3 They are the biggest users of social media, so that is the primary route to engage them
- 9. But we know … The fastest growing demographic on social media is the over 55’s Photo Credit: C. Norris – ©2015
- 10. Common assertion #4 Need to belong
- 11. Who doesn’t?
- 12. The modern age hasn’t brought about a generation of people who act totally differently – it makes everyone act differently. Tom Goodwin Guardian 12 feb 2015
- 13. So how does that all translate into millennial learning strategies?
- 14. The social learning platform - begin before the beginning
- 15. Make the first day special
- 16. Treat them as individuals Image from http://www.telegraf.mk/wp-content/uploads/2014/08/22/27.jpg
- 18. Value their expertise – and their fresh eyes - create a social learning space where anyone can shine Image from http://icelandmag.com/article/vatnajokull-glacier-a-stand-alien-planet-christopher-nolans-new-sci-fi-film
- 19. If the organisation is having trouble integrating millennials, it’s a sign that the organisation needs to change
- 20. Value them and they will create value for you
Hinweis der Redaktion
- Who is the new breed of learner? Well I put millenialial into the title so let’s start by looking at the generation that are called millenials , there’s some disagreement about the exact years that categoprise them, but generally its people born between 1981 to 1997.
- There’s been an enormous amount written about the millenial generation, their characteristics and motivations . It started with the marketeers who wanted to understand how to sell to them stuff and moved into L&D as reports fed through of the difficulty of assimiliating them into the workplace.
- There is an obsessive studying of millennials now just as there was an obsessive studying of women in a previous era because we have this perception that they are a radically different alien race that are disruptive and we’re not sure what to do with them. So what’s going on?
- Let’s unpick some common assertions about millenials. First they learnt about loyalty through brand campaigns, so they only stay as loyal as the brand is sticky. Putting that into the work context, millenials owe you nothing and will move on more quickly than previous generations
- As you can see, I got this source of information from a very reliable source Contrary to popular perceptions Millennials actually stay with their employers longer than Generation X workers did at the same ages. This is not necessarily personal choice, more that there is lower overall fluidity in the labour market.
- Its claimed that millenials have a shorter attention span as its been ruined by the constant flow of media and information, so you need to incenitivse them by using techniques from a world that they understand - games
- But the truth is that games and gamification work because they create feedback loops that satisfy primal motivations in the human brain whatever your age. Well designed games deliver just the right balance between challenge and skill to keep you in a state of flow – to keep you focused in the zone
- Common assertion no3 - well clearly this group do use social media lot, but then they do socialise a lot. These are brightwave millenials
- Who doesn’t? What are people doing when they stand in a line for a bus or a train – they fiddling with their phones to ward off the anxiety and image of solitude. What I’m saying here is that of course there are differences between generations, but be cautious about falling into stereotypes, just as you would question stereotypes based on culture.
- The truth is that technology is changing all of us and we can’t just scapegoat millenials. perhaps its more useful to see some of the traits that surveys idenitify in millennials as the characteristics of early adopters. If they are finding current structures uncomfortable it’s a warning sign for everyone. They are the canaries in the mine.
- How does this play out in designing millenial learning strategies? Well first, I hope its clear. Millenial learning strategies are not just for millenials. You need to
- Get new starters onto your social learning platform before their first day. Social leanring tools speed up the way you integrate into a team. They make the internal conversations visible. You can learn about your new colleagues and quickily find people who will become connections in your network. Seeing those virtual conversations makes it easier to strike up a real conversation in the kitchen.
- We’re becoming more and more used to a personalised journey through our digital lives.
- Use
- Remember the canaries. The onboarding of new individuals is an opportunity to make the organisation more agile and more responsive.