Blogging is a major source of online lead generation. Launching a business blog that covers important topics relating to the industry in which you’re selling and speaks to your customers' issues is perhaps the best way to establish and uphold your image as a thought leader.

1. Why you should blog &
Tips on KICKASS blogging

3. Frequency Matters
Look to deliver 12 – 20 blogs a month as a team
Optimize Your Posts
Use a list of keywords – blogging is great for SEO
The Keyword Blog Post
Target your top keyword and blog around this

4. Be a Problem Solver
Speak to your customer’s issues not about
your product features
Build Thought Leadership
in Your Niche
Showcase your expertise & industry knowledge

5. Make Blog CTAs contextual
Match your blog content with a great offer
CTAs in Blog posts
Place calls to action in the body of the post itself

6. Different Flavours of
Content for Posts
Mix it up over the course of the week:
Hot Chilli – controversial/opinion
Meat and 2 Veg – core blogs
Fun Friday Post – more light hearted, fun

7. K.I.C.K.A.S.S.
Plan your monthly blog program
Know your readership
Industry topics and trending issues
Campaign around key themes
Keywords for SEO
Allocate to the team
Spread the load
Set deadlines

8. Proof, optimise, go live,
& PROMOTE
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