1. University
Beyond
Brand Ambassadorships Revolutionized
BRANDING
within
college markets
ONLINE
PROFESSIONAL
RECRUITING
FACT
why?
Young adults' (21-25) participation in the labor force has declined since the 1990s and now is at its lowest point since 1972. % of students and employees who think GPA is very or extremely important for landing a job:
students
68%
48%
hiring
managers
SO WHAT ARE THEY LOOKING FOR?
WORK EXPERIENCE
think again
top
attributes
but...I have these skills?
employees prefer some type of
74.1%
20.7%
1.1%
2014
2014
2014
2013
2013
2013
71%
19.9%
4.8% “I prefer to hire candidates with...“ RELEVANT WORK EXPERIENCEANY TYPE OF WORK EXPERIENCEEXPERIENCE IS NOT A FACTOR
76.6%
76%
72%
71.4%
70.3%
68.6%
written
communication
skills
verbal
communication
skills
leadership
ability to
work in a team
problem
solving skills
strong
work ethic
Source: NACE Job Outlook 2014
Source: Chegg “Bridge That Gap: Analyzing the Student Skill Index”
2
in
fewer than
5Chegg conducted a survey of 2,001 students and recent graduates - 18 to 24 years old - and 1,000 hiring managers...
hiring managers who had interviewed recent graduates in the past two years found them prepared for a job in their field of study.
bottom line:
branding is a powerful
recruiting tool.
87%
of executives
"completely or
mostly agree"
with this
statement.
"A strong corporate brand
is just as important as
strong product brands."
branding is key
84%
students
say
"word-of-mouth"
is the primary influencer for their purchasing decisions.
85%
employees
believe branding
has a significant impact on the ability to hire great talent.
GPA is 20% LESS
important to employers
as it is to students.
What is a brand
ambassador?
“A brand ambassador is a person employed by an organization to engage its products or services by embodying the corporate identity in terms of appearance, demeanor, and ethics.. Brand ambassadorships offer students a part-time opportunity to participate in one of the company’s most critical tasks, while gaining important
work-related attributes recruiters seek in resume.”
why
it is not
working
solution
there is a need
for a refined, more structured program – one that allows for proper monitoring of specific tasks and recognition of the valuable skills learned from work experience.
Bottom Line:
online professional networks are the
future of recruiting.
89%
of millennials use social media "several times a day".
observations
70% do not find jobs using the conventional recruiting methods
29%
2011
2013
42% SOCIAL PROFESSIONAL NETWORKSCOLLEGE RECRUITING PROGRAMS
+13%
-3%
social media
is the fastest growing source of hire
14%
2011
11%
2013
94.8%
stated they are interested in becoming a collegiate brand ambassador, despite an overall lack of resources for such outlets.
Source:
Barnes & Noble
Source: “LinkedIn Talent Solutions: 2013 Global Recruiting Trends”
Source:
Huffington Post
Source:
“The Company Behind The Brand: In Reputation We Trust”
Source: “LinkedIn Talent Solutions: 2013 Global Recruiting Trends”
problem
57%
of students wish their schools offered more networking opportunities to help them prepare for the working world.
Source:
Millenial Branding
Source:
Pew Research Center
Source:
Chegg
Source: National Journal
68%
Marketing
Knowledge
Leader
Professional Speaker
Relationship Builder
potential
skills
Team Player
Tech-
Adequate
Credibility
out of 5 million students
developed through
brand ambassadorships