So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

1. Verge Lisbon
So(Pho)LoMo
Nuno Santos
Ogilvy Paris - Head of Mobile
BrandEmotivity - Partner, Strategy
Lisbon, 6 June 2011

2. So, lets get started...

3. So, lets get started...
So (Pho) Lo Mo

4. So, lets get started...
So (Pho) Lo Mo

5. John Doerr
Venture Capitalist
Partner at KPCB

6. The “magic” intersection

7. The “magic” intersection
Social Local
Mobile

8. The world’s Third Nation Social Local
Mobile

9. The world’s Third Nation Social Local
Mobile
Source: Mashable

10. 160 Million Professionals Social Local
Mobile

11. The fastest ever social network growth Social Local
Mobile

12. Social TV Social Local
Mobile

13. While watching TV
iPad Smartphone
12% 13%
7%
10%
41%
46%
11%
13%
24%
24%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011

14. The precursor of “Local” Social Local
Mobile

15. 83 million subscribers - 16 million buy deals Social Local
Mobile

16. Livingsocial just raised 25 million dollars Social Local
Mobile

17. Community buying power Social Local
Mobile

18. Fund beyond ROI Social Local
Mobile

19. If your business is for the community Social Local
Mobile

20. 4 million active users - 1 billion rewards Social Local
Mobile

21. Enabling Local Businesses Social Local
Mobile

22. Social, Local, Mobile Gamification! Social Local
Mobile

23. Started as “neighbours helping neighbours” Social Local
Mobile

24. Everyone can become a “Gigwalker” Social Local
Mobile

25. Community
Enablement
Facebook Around me
1 Billion members Near my heart
Social Local
Permanent Mobile Permanent
Social Context Geographic Context
1.3 Billion
3G Connections

27. So (Pho) Lo Mo

28. Path / Pinterest / Facebook...

29. Tell amazing stories...

30. That inspire people...

31. ... and get people to inspire other people...

32. SoLoMo (Pho)
The Structure (Pho) The Essence
The Story. The Brand.
Social Local
Mobile

33. Thank you!
Obrigado!
nuno.santos@ogilvy.com
nuno.santos@BrandEmotivity.com
London Paris Singapore Shanghai