These slides contain select snippets from my small book of notes taken during a few panels and keynotes from SXSWi 2009. Select snippets are the key words. Dig?
Enjoy.
2. DISCLAIMER:
I didn’t attend every panel, nor every keynote.
Thus, these notes are woefully INCOMPLETE and INADEQUATE.
They are merely snippets to summarize some stuff I heard at SXSWi.
So much more was spoken that is not captured here.
Dig?
20. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
There are two
meanings of FREE.
Free as in FREEDOM.
Free as in FREE BEER.
21. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The end goal of offering
your stuff for FREE is to
be in the conversation.
22. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The “Freemium” Model
The Good Enough version is FREE.
The Great version sells for a FEE.
23. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The “Freemium” model
puts a premium on
making a killer product
or service.
24. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
FREE wants to be the
natural price.
25. KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
Free versions of stuff will
always exist. The onus is
on producers to make
stuff people will pay for.