SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Espresso Shots of  Business Wisdom John Moore E P I S O D E  #4
 
Sales are down. What should  we do?
 
Actions Speak Louder than Advertising Espresso Shots of  Business Wisdom
 
 
 
76% of consumers  believe companies are  UNTRUTHFUL  in their advertising. SOURCE:   Bold Mouth’s “Perception, Practices and Ethics” report (2006)
Still have to be  REMARKABLE  to get remarked about.
 
doing  and  being  rather than saying
DO  what they do
DO  what they do BE  who they are
 
Actions Speak Louder than Advertising Espresso Shots of  Business Wisdom
Where would you spend dollars to focus more on  being and doing  rather than saying?
brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (11)

5 Key Takeaways from the 2015 Masters of Marketing Conference
5 Key Takeaways from the 2015 Masters of Marketing Conference5 Key Takeaways from the 2015 Masters of Marketing Conference
5 Key Takeaways from the 2015 Masters of Marketing Conference
 
Emotional marketing within B2B? Don’t make me laugh
Emotional marketing within B2B? Don’t make me laughEmotional marketing within B2B? Don’t make me laugh
Emotional marketing within B2B? Don’t make me laugh
 
Emotional Marketing
Emotional MarketingEmotional Marketing
Emotional Marketing
 
10 Emotions in Marketing
10 Emotions in Marketing10 Emotions in Marketing
10 Emotions in Marketing
 
Why, Network Marketing
Why, Network MarketingWhy, Network Marketing
Why, Network Marketing
 
FOMO Copywriting Techniques
FOMO Copywriting TechniquesFOMO Copywriting Techniques
FOMO Copywriting Techniques
 
Advertising for the Long Term
Advertising for the Long TermAdvertising for the Long Term
Advertising for the Long Term
 
network marketing leadership
network marketing leadershipnetwork marketing leadership
network marketing leadership
 
Wake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar PresentationWake Up Your Marketing Seminar Presentation
Wake Up Your Marketing Seminar Presentation
 
Scarcity of Attention = Lack of Commitment
Scarcity of Attention = Lack of CommitmentScarcity of Attention = Lack of Commitment
Scarcity of Attention = Lack of Commitment
 
Emotions in Marketing
Emotions in MarketingEmotions in Marketing
Emotions in Marketing
 

Andere mochten auch

Customer Service Seminar
Customer Service SeminarCustomer Service Seminar
Customer Service Seminarajackiw
 
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGES
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGESA SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGES
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGESEditor IJCTER
 
Network Engineer CCNP CV
Network Engineer CCNP CVNetwork Engineer CCNP CV
Network Engineer CCNP CVAlex Lozano
 
Computer hardware troubleshooting
Computer hardware troubleshootingComputer hardware troubleshooting
Computer hardware troubleshootingJerome Luison
 
Basic Computer Troubleshooting
Basic Computer TroubleshootingBasic Computer Troubleshooting
Basic Computer TroubleshootingMeredith Martin
 
System administrator resume format
System administrator resume formatSystem administrator resume format
System administrator resume formatAmbuj Rai
 
Basic concepts of wireless communication system
Basic concepts of wireless communication systemBasic concepts of wireless communication system
Basic concepts of wireless communication systemBogs De Castro
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017LinkedIn
 

Andere mochten auch (14)

(2) Espresso Shots of Business Wisdom
(2) Espresso Shots of Business Wisdom(2) Espresso Shots of Business Wisdom
(2) Espresso Shots of Business Wisdom
 
(3) Espresso Shots of Business Wisdom
(3) Espresso Shots of Business Wisdom(3) Espresso Shots of Business Wisdom
(3) Espresso Shots of Business Wisdom
 
(5) Espresso Shots of Business Wisdom
(5) Espresso Shots of Business Wisdom(5) Espresso Shots of Business Wisdom
(5) Espresso Shots of Business Wisdom
 
Passion Makes Perfect
Passion Makes PerfectPassion Makes Perfect
Passion Makes Perfect
 
Customer Service Seminar
Customer Service SeminarCustomer Service Seminar
Customer Service Seminar
 
Notes On Directing
Notes On DirectingNotes On Directing
Notes On Directing
 
Security issues
Security issuesSecurity issues
Security issues
 
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGES
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGESA SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGES
A SERVEY ON WIRELESS SENSOR NETWORK SECURITY ISSUES & CHALLENGES
 
Network Engineer CCNP CV
Network Engineer CCNP CVNetwork Engineer CCNP CV
Network Engineer CCNP CV
 
Computer hardware troubleshooting
Computer hardware troubleshootingComputer hardware troubleshooting
Computer hardware troubleshooting
 
Basic Computer Troubleshooting
Basic Computer TroubleshootingBasic Computer Troubleshooting
Basic Computer Troubleshooting
 
System administrator resume format
System administrator resume formatSystem administrator resume format
System administrator resume format
 
Basic concepts of wireless communication system
Basic concepts of wireless communication systemBasic concepts of wireless communication system
Basic concepts of wireless communication system
 
The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017The Top Skills That Can Get You Hired in 2017
The Top Skills That Can Get You Hired in 2017
 

Mehr von Brand Autopsy Marketing Practice

TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy CoffeeTOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy CoffeeBrand Autopsy Marketing Practice
 
Presentation Wisdom Learned from Comedians and Improvisers | PCA8
Presentation Wisdom Learned from Comedians and Improvisers | PCA8Presentation Wisdom Learned from Comedians and Improvisers | PCA8
Presentation Wisdom Learned from Comedians and Improvisers | PCA8Brand Autopsy Marketing Practice
 
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)Brand Autopsy Marketing Practice
 

Mehr von Brand Autopsy Marketing Practice (20)

Winning Now, Winning Later -- David Cote
Winning Now, Winning Later -- David CoteWinning Now, Winning Later -- David Cote
Winning Now, Winning Later -- David Cote
 
Vintage prezo 2006 | Word of Mouth Marketing
Vintage prezo 2006 | Word of Mouth Marketing Vintage prezo 2006 | Word of Mouth Marketing
Vintage prezo 2006 | Word of Mouth Marketing
 
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy CoffeeTOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
 
Manifest Customer Destiny
Manifest Customer DestinyManifest Customer Destiny
Manifest Customer Destiny
 
Presentation Wisdom Learned from Comedians and Improvisers | PCA8
Presentation Wisdom Learned from Comedians and Improvisers | PCA8Presentation Wisdom Learned from Comedians and Improvisers | PCA8
Presentation Wisdom Learned from Comedians and Improvisers | PCA8
 
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
AUDIO INSIDE | Vanguard Quotes from ONWARD (by Howard Schultz)
 
Using Social Media to Solve Common Business Problems
Using Social Media to Solve Common Business ProblemsUsing Social Media to Solve Common Business Problems
Using Social Media to Solve Common Business Problems
 
NOW... BUILD A GREAT BUSINESS
NOW... BUILD A GREAT BUSINESSNOW... BUILD A GREAT BUSINESS
NOW... BUILD A GREAT BUSINESS
 
ABRIDGED | Becoming a Talkable Brand
ABRIDGED | Becoming a Talkable BrandABRIDGED | Becoming a Talkable Brand
ABRIDGED | Becoming a Talkable Brand
 
LITTLE BIG THINGS | Tom Peters
LITTLE BIG THINGS | Tom PetersLITTLE BIG THINGS | Tom Peters
LITTLE BIG THINGS | Tom Peters
 
Customer Service | Engagement | Social Media
Customer Service | Engagement | Social MediaCustomer Service | Engagement | Social Media
Customer Service | Engagement | Social Media
 
Exploiting Chaos
Exploiting ChaosExploiting Chaos
Exploiting Chaos
 
Staying Alfoat in Social Media
Staying Alfoat in Social MediaStaying Alfoat in Social Media
Staying Alfoat in Social Media
 
Field Notes from SXSWi
Field Notes from SXSWiField Notes from SXSWi
Field Notes from SXSWi
 
The Marketing Matrix
The Marketing MatrixThe Marketing Matrix
The Marketing Matrix
 
Age Of Conversation (second edition)
Age Of Conversation (second edition)Age Of Conversation (second edition)
Age Of Conversation (second edition)
 
Toy Box Leadership
Toy Box LeadershipToy Box Leadership
Toy Box Leadership
 
OUTSMART!
OUTSMART!OUTSMART!
OUTSMART!
 
THE MYTHS OF INNOVATION
THE MYTHS OF INNOVATIONTHE MYTHS OF INNOVATION
THE MYTHS OF INNOVATION
 
Conducting a Marketing Physical To Ensure Brand Health
Conducting a Marketing Physical To Ensure Brand HealthConducting a Marketing Physical To Ensure Brand Health
Conducting a Marketing Physical To Ensure Brand Health
 

Kürzlich hochgeladen

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 

Kürzlich hochgeladen (20)

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 

Espresso Shots of Business Wisdom: Sales Down? Focus on Being & Doing Over Saying