LinkedIn has become the most dominant tool for online professional networking. Learn how your brand can effectively leverage LinkedIn to achieve its marketing goals. This article provides you tricks and tips to boost your LinkedIn community building and management.

1. LinkedIn Marketing:
Tips and Tricks
Presented By-
Team BrandAppZ
www.brandappz.com

2. Why Brands need LinkedIn
Marketing?
 On Jan 9th 2013 LinkedIn reached a legendary milestone
of connecting over 200 million professionals.
 This clearly highlights the dominance LinkedIn enjoys
when it comes to professional networking.
 Leads generated from LinkedIn have a much higher
conversion ratio compared to other social networks
 The question whether a brand should have LinkedIn
presence or not, is extinct. LinkedIn presence is
mandatory!
 For brands with sound strategies for LinkedIn marketing,
success can be phenomenon!

3. LinkedIn Marketing Strategy
LinkedIn being a networking tool, success on this platform will
depend highly on
 Community Building
 Community Management.

4. Community Building –
LinkedIn Ads
 In order to create an intuitive presence on LinkedIn, the
first and the foremost thing to do is to build a relevant
community on your brand page. This is where the
advanced targeting options for LinkedIn ad creation
help. LinkedIn allows you to target based on-
a) Location
b) Company name and company size
c) By job title and job role
d) By industry
e) By seniority

5. Sample LinkedIn Ad

6. Community Management
Once you have formed a proper
community on your brands page,
it’s time to make sure that you gain
a high level of engagement with
them. This is where LinkedIn profile
management differs from Facebook
and Twitter profile management

7. LinkedIn Page Management
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8. LinkedIn Page Management
 Make sure that you update your followers with the latest
accomplishments of your company or brand
 Secondly, it should be supported with links and creative
 A photograph of receiving an award or a team
photograph on completion of a project works wonders
on this platform
 Your LinkedIn brand page is no less than your company
profile

9. Community Building-
LinkedIn Campaigns
 Unlike Facebook applications, the LinkedIn API does
not allow you to create apps on the site itself
 However you can use the LinkedIn API to fetch the
data and permissions from LinkedIn and conduct a
campaign separately on a micro site.
 This is still helpful as you can use the LinkedIn ads
targeting to make sure that the campaign engages the
target audience.
 Also the viral factor in the campaign can ensure that
the campaign engages large audience, boosting your
return on your marketing spend

10. Thank you