The document outlines the weekly agenda for a social media course. Week 4 focuses on Instagram and provides tips for setting up an Instagram profile and bio, designing posts using tools like Canva and Wordswag, using hashtags, taking advantage of Instagram stories, and creating a 10 minute daily Instagram plan. It also discusses using Instagram for business and shows case studies of how real estate and clothing retailers successfully used Instagram to generate sales.

1. Week #4: Instagram
Bonus: Influencer outreach

2. Course Agenda
Week 1: Why social media?
Week 2: LinkedIn
Week 3: Facebook
Week 4: Instagram
Your bio and link
Doing an Insta post — what to post
Design a post with Canva, Typorama or Wordswag
The power of hashtags
Doing an Insta story – tips and tricks
Instagram 10 Minute Daily Plan

3. Tweet Tweet!
Instagram Profile, Bio & Link

4. 4
Free tool Canva
Write a semi-
professional but
friendly bio
Pro Tip:
Include a CTA for
you lead magnet!
Profile - Bio and link

5. Instagram

6. Instagram

7. Instagram

8. Instagram

9. Tweet Tweet!
What hashtags to include…?

10. 10
TagsforLikes.com
Look at
TagsForLikes.com and
other relevant posts and
keep a list of hashtags on
file.

11. 11
I keep a note in
Evernote and Copy and
Paste
(Just mix it up
occasionally or it
sometimes won’t let you
post)
TagsforLikes.com

12. Tweet Tweet!
What to post: some ideas

13. 13
Share your <60 sec video
if you have it!

14. 14
Share your lead magnet or
valuable giveaway!

15. 15
Shares pics to stays front
of mind
Is likeable & human which
amplifies TRUST…!
@nicholasgiven
CASE STUDY:
Real estate agent, Nicholas Given

16. 16
Took this photo on his iPhone
Posted to it Instagram &
Facebook
@nicholasgiven
CASE STUDY:
Real estate agent, Nicholas Given

17. 17
@nicholasgiven
Got a private message
(…from someone he wouldn’t
usually have seen, spoken to or
met with)
CASE STUDY:
Real estate agent, Nicholas Given

18. 18
@nicholasgiven
RESULT: Got the listing
Sold for $1.3M, one week later
CASE STUDY:
Real estate agent, Nicholas Given

19. 19
Gets a photo on his iPhone
Posts daily styling pics on
Instagram
Tags clients and prospects in
the posts
@clayrondobrisbane
CASE STUDY:
Menswear retailer, Clay Rondo

20. 20
RESULT: 2 sales per
week via social media
…from people who didn’t
set foot in his store!
CASE STUDY:
Menswear retailer, Clay Rondo

21. Tweet Tweet!
Instagram Tools: Canva

22. 22
Free tool Canva
100s of free
image
templates

23. Tweet Tweet!
Instagram Tools: Word Swag

24. 24
Wordswag App

25. Tweet Tweet!
Instagram Tools: Typorama

26. Typorama

27. Typorama

28. Typorama

29. Typorama

30. Tweet Tweet!
Instagram Stories: Showing
behind the scenes

31. Instagram Stories
*Stories expire after 24 hours
TYPE LIVE NORMAL BOOMERANG SUPERZOOM REWIND HANDS-FREE STOP-MOTION

32. Instagram Stories
*Stories expire after 24 hours
You can be a bit more
personal
This keeps you top of mind
AND
Allows people to know like
and trust you

33. Instagram Stories
*Stories expire after
24 hours
You can show
‘behind the scenes’

34. Instagram Stories
*Stories expire after
24 hours
Show people:
- house tours
- your office
- back stage
- what they wouldn’t
normally see!

35. Tweet Tweet!
Instagram Business Account

36. Instagram Business Profile
Tap the “gear” icon
Tap “Switch to Business
Profile”

37. Instagram Business Profile
Add your business details
You can connect to your
Facebook Business Page
(but not personal)

38. Instagram Business Profile
Schedule posts directly to Instagram via Later

39. Instagram Business Profile
See analytics via Later

40. Instagram 10k followers
FYI.
With 10,000+ followers you
can add links to Stories and
have the swipe up feature

41. Tweet Tweet!
Instagram Shoppable Posts

42. Instagram Shopable Posts
You can now have clickable
links to products
Not so relevant for high-trust
professionals but very
interesting

43. Instagram Shoppable Posts
How do I tag products in my posts on Instagram?
This feature is currently available to approved businesses in the United States, United Kingdom, Australia, Canada,
France, Germany, Italy, Spain and Brazil.
Your account must be approved for shopping on Instagram to tag products
Make sure you have the latest version of the Instagram app
To enable product tagging:
Tap to go to your profile
Tap the Get Started alert at the top of your profile
If you don't see the alert in the image above, tap
Tap Shopping
Tap Continue
Select a product catalog to connect to your business profile
Tap Done
Source: https://www.facebook.com/business/help/1108695469241257
Instructions

44. Tweet Tweet!
Instagram 10 Min Daily Plan
Do a Post 1-2 times a week
Do a Story every 2-3 days
Reply to people in the comments

45. Tweet Tweet!
Influencer Outreach & Digital PR

46. Tweet Tweet!https://www.bluewiremedia.com.au/boel

47. What’s the ROI of social media?

48. What’s the ROI of a surfboard?

49. For Toby and me, surfing is recreational. It costs us time
and $ so a negative ROI (but we enjoy it).

50. If you don’t surf, you might give it away or sell it on
eBay… neutral or slightly positive ROI

51. But if you’re Kelly Slater, you use the same surfboard
(ie the tool), and make a fortune (Huge ROI)

52. Same as Social Media
• Most people use it recreationally, and
scroll for fun = Negative ROI)
• Some people don’t use it at all = Neutral
ROI
• And a few people like you use it to publish
their expertise, connect with their network,
build their authority and double their leads
= Positive ROI.

53. bluewiremedia.com.au/trello

54. ??
?
Feedback?

55. adam@bluewiremedia.com.au

56. adam@bluewiremedia.com.au

57. From here…

58. Life time access to the final
Social Media For Leads course
Thanks for participating in this Beta Group

59. Other ways to continue…
1-on-1 Mentoring
Group Coaching

60. 60
adam@bluewiremedia.com.au

61. Thank you
@franklin_adam
@adam_franklin
bluewiremedia.com.au/speaking/sm4l