My presentation about Social Innovation and Innovation Community Management™at the LIFT 2009 conference on june 19 2009 (http://www.liftconference.com/lift-france-09/speakers)
3. Who is bluenove ?
bluenove is a consul@ng firm specialized in Change Management through Open and Collabora@ve Innova@on
• Some of our projects:
Change management through Open and Collabora@ve innova@on programmes
Open Innova@on workshops
Idea Management programmes and solu@ons with soPware providers (bluekiwi, I‐Nova, Feedback 2.0,…)
Innova@on Community Management™
Innova@ve projects from idea to implementa@on : Telecom, Media, etc.
Partnership Management
• Some of our customers :
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9. Community Management ?
• What does it mean when Adver@sing agencies or Brands talk about ‘Community
Management’ ?
To be ‘Brand reac@ve’ and ‘Brand proac@ve’ interac@ng with online users
• We mean Enterprise related Community Management :
Community management soPware
Know‐how to design and grow a ‘Pro’ related community
Social networks dynamics (similar to Gaming behaviours, ex: Serious Gaming)
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10. Community Management ?
from
Know HoW
to
Know WhO knows how
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22. 1. Social Media & crowdsourcing
2. Community Management
3. Idea Management
4. Open Innova@on
Social innova@on through
InnovaBon Community Management™
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23. Social Innova@on through
InnovaBon Community Management™
Social Media & crowdsourcing Community management
Social Networking tools Enterprise related communi@es
Blogging/Micro‐blogging Social networks dynamics
Open online challenges Community management soPware
Viral Marke@ng/Buzz
Open Innova@on Idea management
Change management Idea@on
Partnership management Pipeline
IP management Poroolio
Plaoorm and ecosystem management SoPware
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