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““Social Media Content”Social Media Content”
Is Google Plus the Most Important Social
Network?
Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.com
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
54% of smartphone use is motivated by
communication, and 33% by entertainment
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Sponsored Stories generating 13 x click-through rates.
Smartphone users least likely to see ads on Facebook
(3% to 13% chance of being seen ‘below the fold.’)
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Image Source: http://bit.ly/Szq7YY
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Blogs/Articles
Images
Status Updates
Location specific
Videos
SMS
Reviews
Reporting
Content Engine
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Image source: http://bit.ly/Xi4eTK
& Google.com
Full Video
Teaser Video
Blog
Headlines
(Status Update)
Photos from Video
(screen shots)
Blog Networks
Other Media
Video Marketing
- Content Distribution
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
• 400+ million users
• 1 of 4 people login once a month
• Google+ dominates in search results
Source: http://www.ebizmba.com/articles/social-networking-websites
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
To Do List in Google+To Do List in Google+
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Google+ business page Verification –
Add your badge on your website.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Add and verify all
your social media
profiles and blogs
on your Google+
profile page.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Claim your blogs and other websites that you are an
author on. Learn how to do this: http://bit.ly/RDZS4v
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Claim your YouTube account that is connected to
your Google+ profile (also enables Hangouts).
Key point: If you have a YouTube account tied to
another gmail email, you can transfer this account to
another Google+ account.
Integrating Offline/OnlineIntegrating Offline/Online
MarketingMarketing
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
GeosomoGeosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
marketing
• Improves customer experience by
offering enhanced content
• Offers Business Owners better
tracking/analytics of marketing.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot
31%
Smartphone Use has Taken OffSmartphone Use has Taken Off
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Searches on MobileSearches on Mobile
DevicesDevices
Non-search engine queries
(Facebook, Craigslist)……….
Local business searchers
using social networks………
Search engine queries……… 9%
22%
9%
(% using Facebook……………93%)
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Nearly All Consumers (97%) NowNearly All Consumers (97%) Now
Use Online Media to ShopUse Online Media to Shop
LocallyLocally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Less than 7% of
Businesses have
claimed their listing!
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
60% of Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
GoogleGoogle “7 Pack”“7 Pack”
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 1} Create a Profile{Step 1} Create a Profile
DocumentDocument
• Consistency across
local listings
• Syntax is Important
– i.e. Phone #: (xxx) xxx-xxxx or
xxx-xxx-xxxx
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 2} Create Profiles{Step 2} Create Profiles
• Local Listings(except Google
Places—more on that in a
minute)
• Photo
– Panoramio
– Picasa
– Flickr
• Video
– Youtube
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content
• Photos
– keyword optimized—
example:mountain-biking-
sedona-az.jpg
– Split images up between photo
sharing sites
– Map to your corporate address
—exactly the same as your
office address
• Video
– Youtube geotagging
• Blog Posts
– Post Mapper –open graph api
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 4} Create or Claim{Step 4} Create or Claim
Google Place PageGoogle Place Page
• Same as other local
listings
• Grab a few geo-tagged
photos from each
photo site
• Grab at least 1 geo-
tagged video from
YouTube
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
{Step 5} Get Reviews{Step 5} Get Reviews
• Be Remarkable.
• Make it easy. Put direct
links on your website for
reviews OR Use a service
like Customer Lobby.
• Offer incentives to
customers that post a
review/check in
– Free Gift
– % off next purchase
– Other ideas?
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Social and Mobile UsersSocial and Mobile Users
…are influencers…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Great Food at a
Great Price”
“Solid value”“Solid value”
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Top Responsibilities for Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………..66%
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Visibility Multiplier EffectVisibility Multiplier Effect
Website
(SEO and PPC)
Content
Engine
Views
Time
Audio
Video
Photo
PR
ArticlesProfiles
Docs, PPT
Blogs
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Microsoft
Ever used one of these?Ever used one of these?
Google
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Examples of QR Code MarketingExamples of QR Code Marketing
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
+
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: www.seomoz.org/blog/tips-to-use-google-for-seo
Optimization Tips
Social Media – Online
Marketing Dashboard
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
I Know a CompanyI Know a Company
Started a Blog
Writes Posts
Creates Profiles
Syndicates Content
Creates New Content
Syndicates from G+
…that gets results!
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Case Study – APECH
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
• Arizona Partnership to End Childhood Hunger
• Having a social media presence; blog, social
media profiles and online videos
• APECH received a $20,000 grant from WalMart
Charities from an online search
• APECH is social media leader for gov’t agencies
Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing pages.
3. Increase traffic to your website.
4. Build an online community through social media marketing.
5. Create inquiries for your brand.
Social Media in Action – ROI
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Plan for Success
www.MintSocial.com
Matthew O’Brien
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
480-818-MINT
mint@MintSocial.com
MintSocial.com
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com

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Google Plus Content Wheel for Social, Mobile and Search Marketing ROI

  • 1. ““Social Media Content”Social Media Content” Is Google Plus the Most Important Social Network? Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.com http://gplus.to/matthewobrien http://gplus.to/mintsocial
  • 2. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 3. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 4. Matt OMatt O’Brien’Brien CEO Mint Social Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 5. ??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 6. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 7. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com 54% of smartphone use is motivated by communication, and 33% by entertainment Source: Hubspot.com
  • 8. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 9. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 10. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 11. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 12. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 13. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 14. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Sponsored Stories generating 13 x click-through rates. Smartphone users least likely to see ads on Facebook (3% to 13% chance of being seen ‘below the fold.’)
  • 15. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 16. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 17. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Image Source: http://bit.ly/Szq7YY
  • 18. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Blogs/Articles Images Status Updates Location specific Videos SMS Reviews Reporting Content Engine
  • 19. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Image source: http://bit.ly/Xi4eTK & Google.com
  • 20. Full Video Teaser Video Blog Headlines (Status Update) Photos from Video (screen shots) Blog Networks Other Media Video Marketing - Content Distribution
  • 21. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com • 400+ million users • 1 of 4 people login once a month • Google+ dominates in search results Source: http://www.ebizmba.com/articles/social-networking-websites
  • 22. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: Hubspot.com
  • 23. To Do List in Google+To Do List in Google+ Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 24. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Google+ business page Verification – Add your badge on your website.
  • 25. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Add and verify all your social media profiles and blogs on your Google+ profile page.
  • 26. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Claim your blogs and other websites that you are an author on. Learn how to do this: http://bit.ly/RDZS4v
  • 27. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Claim your YouTube account that is connected to your Google+ profile (also enables Hangouts). Key point: If you have a YouTube account tied to another gmail email, you can transfer this account to another Google+ account.
  • 28. Integrating Offline/OnlineIntegrating Offline/Online MarketingMarketing Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 29. GeosomoGeosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline marketing • Improves customer experience by offering enhanced content • Offers Business Owners better tracking/analytics of marketing. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 30. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot 31% Smartphone Use has Taken OffSmartphone Use has Taken Off Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 31. Searches on MobileSearches on Mobile DevicesDevices Non-search engine queries (Facebook, Craigslist)………. Local business searchers using social networks……… Search engine queries……… 9% 22% 9% (% using Facebook……………93%) Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 32. Nearly All Consumers (97%) NowNearly All Consumers (97%) Now Use Online Media to ShopUse Online Media to Shop LocallyLocally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
  • 33. 49,884,000 Pre-designed, Pre- indexed SEO optimized websites. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 34. 90% of customers are using Google Maps to find local businesses BUT… Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 35. Less than 7% of Businesses have claimed their listing! Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 36. 60% of Google Maps Searches are on Mobile Devices Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 37. GoogleGoogle “7 Pack”“7 Pack” Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 38. {Step 1} Create a Profile{Step 1} Create a Profile DocumentDocument • Consistency across local listings • Syntax is Important – i.e. Phone #: (xxx) xxx-xxxx or xxx-xxx-xxxx Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 39. {Step 2} Create Profiles{Step 2} Create Profiles • Local Listings(except Google Places—more on that in a minute) • Photo – Panoramio – Picasa – Flickr • Video – Youtube Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 40. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 41. {Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content • Photos – keyword optimized— example:mountain-biking- sedona-az.jpg – Split images up between photo sharing sites – Map to your corporate address —exactly the same as your office address • Video – Youtube geotagging • Blog Posts – Post Mapper –open graph api Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 42. {Step 4} Create or Claim{Step 4} Create or Claim Google Place PageGoogle Place Page • Same as other local listings • Grab a few geo-tagged photos from each photo site • Grab at least 1 geo- tagged video from YouTube Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 43. {Step 5} Get Reviews{Step 5} Get Reviews • Be Remarkable. • Make it easy. Put direct links on your website for reviews OR Use a service like Customer Lobby. • Offer incentives to customers that post a review/check in – Free Gift – % off next purchase – Other ideas? Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 44. Social and Mobile UsersSocial and Mobile Users …are influencers…are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Great Food at a Great Price” “Solid value”“Solid value” Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 45. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66% Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 46. Visibility Multiplier EffectVisibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR ArticlesProfiles Docs, PPT Blogs Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 47. Microsoft Ever used one of these?Ever used one of these? Google Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 48. Examples of QR Code MarketingExamples of QR Code Marketing Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 49. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com +
  • 50. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 51. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 52. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 53. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com Source: www.seomoz.org/blog/tips-to-use-google-for-seo Optimization Tips
  • 54. Social Media – Online Marketing Dashboard Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 55. I Know a CompanyI Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content Syndicates from G+ …that gets results! Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
  • 56. Case Study – APECH Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com • Arizona Partnership to End Childhood Hunger • Having a social media presence; blog, social media profiles and online videos • APECH received a $20,000 grant from WalMart Charities from an online search • APECH is social media leader for gov’t agencies
  • 57. Partnership Goals for Measuring Results and ROI 1. Increase social mentions and create inbound links to your website. 2. Improve local keyword rankings for your top landing pages. 3. Increase traffic to your website. 4. Build an online community through social media marketing. 5. Create inquiries for your brand. Social Media in Action – ROI Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com

Hinweis der Redaktion

  1. What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.