Selling to gaining the attention of the human resources and recruiting industry isn't easy. There's alot of competition out there particularly in the HR and recruiting technology side of the house. This presentation shares information from our recent Blogging4Jobs blog reader survey and discusses the best way to sell and market your company, product or service to human resources and human capital practitioners.
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5. #1 - HR is More Than a Lead
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6. HR, an Overview
• 72% are women
• 12 years of experience
• Median employee population of 560
2012 Study by HRPA
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7. Topics Important To Us
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Social Media
Manager & Leadership
Retention
Employment
Source: 2013 Blogging4Jobs Reader Survey
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8. #2 - Quality Over Quantity
Source: 2013 Blogging4Jobs Reader Survey
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9. #3 - Solution Not Sale
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13. #6 - Know the Industry
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Shadow your buyer
Read blogs
Attend conference sessions
Take time to know the industry
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14. Adoption in HR & Recruiting
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