2. Online And Digital Marketing
• The trend towards online and digital
marketing is growing.
• Not only is it cheaper and easier to
implement but it is also capable of
reaching a much wider audience.
• One of the most significant benefits of this
marketing transition is that it is now far
easier for small businesses to compete
with large organizations.
3. Most Valuable Advertising
Platforms
• Facebook business pages are one of the
most valuable advertising platforms
available.
• Setting up a business page allows you to
build a closer relationship with your
customers.
• It gives your company access to advertise
within the world's largest social network.
4. What Is A
Facebook Business Page?
• A Facebook business page is a Facebook
page developed to specifically suit the
needs of a business or organization.
• It lets you post photographs, contact
details, information, and updates about
your products and services.
• Facebook users that choose to become
'fans' of your page can interact with it by
adding their own comments and using the
'like' function.
5. Benefits Of Using The
New Facebook Business Page
• Your fan numbers are no longer capped
at 5000
• Facebook users that wish to become fans
are automatically accepted
• A person does not have to be a fan or
even a Facebook user to view your page
• Certain personal functions, such as
private messaging, are disabled
• You can view a more limited selection of
information about an individual fan
6. Developing A Facebook
Business Page Strategy
• When establishing your social media
page it is important to develop a
management strategy.
• Doing this ensures that you can expand
your fan base as far as possible and as
fast as possible, while seeing this
expansion translate directly into
improvements in your earnings.
• Here are some of the aspects that a
successful strategy should include:
7. Product Promotion
• Promotion is a key feature of every good
Facebook marketing strategy
• By posting exclusive updates about your
new products and services, you can build
up interest in your company and reach
out to potential new customers.
• These posts will even be visible on your
fan's newsfeed which is the first thing they
see once they log onto the site.
8. Buildup Positive Relationships
• A lot of the benefits of a business page
rely on having a large number of fans to
communicate with.
• One method of increasing fan numbers is
to provide them with valuable content,
such as exclusive vouchers, advanced
product knowledge, or attractive
competitions.
9. Search Engine Optimization
• Including keywords, keyword phrases,
and backlinks which are related to your
field, as well as updating your content
regularly, will help you to increase your
Facebook page's visibility.
10. Get Some Feedback
• Large companies spend huge amounts of
money surveying their customers in an
effort to understand and improve aspects
of their service.
• Facebook however, allows you to get
customer feedback easily and
inexpensively.
• By viewing your fan's comments, posting
open questions, or setting up an
interactive poll, you can build up better
knowledge of your target audience.
11. What Results Can Expect From
Your Facebook Business Page?
Increased Sales
• Facebook has over 900 million active
users who each visit the site for an
average of 52 minutes each day.
• This offers huge advertising potential to
anyone who is able to take advantage of
it.
• By providing fans with direct links
between posts about a new product and
the exact page where they can buy it, you
can dramatically increase your sales.
12. Increased Online Visibility
• Business pages can be viewed anyone,
and they are often a prominent search
engine result.
• Part of the reason that they are ranked so
highly is that Facebook is a well-
established and trusted website.
• By filling you page with search engine
optimized content, you can make the
most of this search engine boost and
ensure that your page is one of the first
results for key search terms related to
your company.
13. Growing Fan Numbers
• The average Facebook user has 130
friends.
• When one of your fans interacts with your
page by liking it or commenting on a post,
this action becomes visible on their
friend's newsfeeds, and they are given
the option to become fans as well.
• It is easy to see how a well-managed
marketing strategy can result in quickly
increasing fan numbers.
14. Gain A Better Understanding
Of Your Customers
• Although you will not be able to see
personal information, by building up a
large fan base you will have access
to important statistics about your fans.
• Details about their age range, gender,
location, and language will give you
an insight into your customer
demographics.
15. How To Begin
• Implementing an effective digital
marketing strategy on a social media site
like Facebook can boost your sales,
widen your customer base, and allow you
to build up a positive relationship with
your fans.
• Common mistakes like bombarding fans
with too many updates or not focusing on
SEO can result in a bad fan relationship
and poor online visibility.
• By hiring professionals to implement an
advertising strategy on your behalf, you
can reap the benefits while saving the
valuable man hours it would take to get
the same results without such extensive
experience.
