Michael Rochelle, Chief Strategy Officer at Brandon-Hall Group, discuss the learning landscape at BizLibrary's Annual Conference - ALIGN. View the video recording here: http://youtu.be/dvQfRHCGtAU

2. About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth, and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Memberships and Research
“We provide insight, objectivity, and personalized support”

6. The Modern Workforce
2018 U.S. Workforce Forecast
• Asians 5.6%
• Hispanics 17.6%
• African American 12.1%
• Caucasian 79.4%
U.S. BLS, 2018 Forecast
Bureau of Labor Statistics
US, 2010

8. Workforce Demographics Tomorrow

9. Location
Profiles = Context
Reinforce the
classroom in a
personal way
Role
Title
Strengths
Learning
Path
Experience

10. http://ianinsheffield.wordpress.com/2009/11/15/myple/

11. J. Husband & H. Macleod

12. J. Husband

13. Apprentice
Centered
Teaching
Centered
Learner
Centered
Relationship
Centered
One to One
Relationships
One to Many
Many to Many
Community to Many
Focus on Quality
of Craft
Focus on What Needs
Taught
Focus on Learners
Needs/Outcomes
Focus on Relationships:
Before 1930s
1930-1970s
1970s-2010
2010-Beyond
People, Content, Work

15. Apprentice
Centered
Teaching
Centered
Learner
Centered
Relationship
Centered
Internships, Mentoring, Coaching
Classroom
Performance Support & Job Aids
Video, Computer/Internet Learning
Blended & Experiential
Social
Gaming
Before 1930s
1930-1970s
1970s-2010
2010-Beyond

17. Over 70% of RCL organizations
indicated that their revenue had
increased over the previous year and
that most of their key performance
indicators were moving up!

18. RCL
• Proactive orientation (employees take responsibility
for their development and seek out learning with little or
no push from leadership).
• Automated processes that use technology to present
employees with opportunities to connect to informal
knowledge sources throughout the organization.
• Each and every employee is presented opportunities
for development based on personal strengths,
weaknesses, job role, or interest from a source other
than their immediate leader.

20. Networking/Events
64.5%
Classroom Training
27.9%
56.8%
Social Learning
40.1%
52.3%
Media Based/E-Learning
52.3%
Performance Support
25.0%
9.8%
69.3%
20.1%
0.0%
30.7%
54.0%
26.7%
Job Assignment
4.8%
10.3%
25.0%
35.6%
Coaching Mentoring
20.9%
40.3%
44.4%
Blended Programs
3.1%
42.9%
49.5%
Game-Based Learning
8.5%
4.0%
75.6%
20.0%
Not Effective/Somewhat
40.0%
60.0%
4.2%
80.0%
Effective/Very Effective
100.0%
120.0%
N/A
Classroom and e-Learning represent over 60% of more than half of learning
organizations development programs
BHG, Employee Development and Performance N=400, 2012

21. http://cac.ophony.org/2008/01/15/assessment-and-the-transformativeexperience/

22. How often would you expect your individual
contributor population, on average, to need to
connect with learning resources to effectively
perform their job?
Daily or more often
Weekly
Monthly
Annually
Less than annually
0%
5%
10% 15% 20% 25% 30% 35% 40%

23. •
Contextual
•
•
•
•
Concise
•
•
•
Short videos
Quick updates
Informal
•
•
•
Role
Location
Development path
Everyday
Ad hoc
Timely
•
•
Just in time
Moment of need
• Social
•
•
Discussions
Recommendations
• Mobile
•
Anywhere, Anytime

24. Learning Content
Static Platform
Traditional Course

25. Traditional Course

26. Learning Objects
Agile Platform
Learning Nuggets

27. Learning Nuggets

29. Just In Time, Just for Me
Best way to reach people and
make learning attractive is to
draw them through peer to peer
interactions and create
opportunities
for collaboration.

30. 80%
Learning Modules
70%
Performance Support
60%
50%
40%
30%
20%
10%
0%
RCL
Non-RCL
Does your organization deliver any learning via mobile
learning modules or mobile performance support?

31. At least 50% of
employees already
use their own
smartphones/devices
to access workrelated sites or
information.
The MASIE Center

33. Not Just Phones…
8

34. SmartPhone Usage,
ThinkwithGoogle, June 2012

36. More Practical Business Drivers for Mobile
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/

37. Percentage of Learning That is Mobile
Business acumen
Ethics
Leadership development
Performance support
Job-specific soft skills
Compliance
Job-specific technical skills
Products and services
0
5
10
15
20
25
30
35
40
Please indicate the percentage of your organization’s mobile learning
delivery that is dedicated to each of the following training areas

38. Not at all
4.9%
Slightly
15.7%
Moderately
19.6%
Highly
29.4%
Extremely
30.4%
0%
5%
10%
15%
20%
25%
30%
35%

39. How is Performance Support Delivered?
100%
90%
88.1%
84.0%
80%
70%
60%
46.4%
50%
40%
30%
20%
10%
0%
Paper-based
Online
Mobile

41. Mobile Business Drivers
•
•
Bringing key practices right to the learner
anywhere, anytime
Creating innovative products and
services in a global economy
•
Connecting with a new generation of
learners

42. Mobile Applicability
Administrative Setup & Maintenance
M-Learning
•
•
•
•
•
•
•
•
User Setup
Course Prep
Wait list management
Profile Setup
Courses
Simulations
Videos
Curriculums
Manager/User Dashboards
•
•
•
•
Daily decision making views
Priority setting views
Guidance support
Compliance tracking
Administrative Work Activities
M-Support
•
•
•
•
•
•
•
•
Time-Tracking
Approvals
Assessments
Scanning activities
Company
Job Aids
Communication
Tools
Nuggets
Learner

43. Search
• Contextual
• Local
Communities
• Quick connections
• Stay connected
Experts
• Find experts on the go
• Be able to reach them!
Timeliness
• Moment of need
• Rapid updates

44. Developing Content for the Mobile Mind
44

45. Device Characteristics
Audience Characteristics
Environments
• Device behavior varies
• Short attention spans
• Size of Device
• Think thumbs (and
fingers)
• Bandwidth/data plans
• Location of Regional and
global requirements
• Apps on the brain
• Multi-taskers

46. Learner Requirements
Mobile Design Considerations
Easy to use - intuitive
Mirror native environment UI’s
lists, layers, and big buttons
Learning experience fits to delivery mode
Responsive web design,
Apps versus HTML5
"Human Interface Guidelines"
Content is accessible no matter what device I’m
using
Bookmarking
Location web accessible
Content is accessible in any location or work
environment
Cloud storage accessible
Online and offline access options
Easy to find and easy to share
Cataloging and searching capabilities
Forward, e-mail, tweet, etc.
Engaging
Colors, Textures, Patterns, Shadows
Configurable visuals versus simplicity
http://www.smashingmagazine.com/2009/10/09/iphone-app-design-trends/
http://mashable.com/2011/01/26/mobile-app-design-trends/