Writing Business News for the Web (Day 1)

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Jacqui Banaszynski presents "Writing Business News for the Web," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information free training, please visit http://businessjournalism.org.

Karriere Business Technologie

WRITING BUSINESS NEWS FOR THE WEB Online, On Deadline and Beyond

WRITING TO PURPOSE AND PLATFORM ,[object Object],[object Object],[object Object],[object Object],[object Object]

BEAUTIFUL BUT … ,[object Object],[object Object]

CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DESCRIPTIVE BUT… ,[object Object],[object Object]

SIGNIFICANT, BUT… ,[object Object],[object Object],[object Object],[object Object]

SCAN and SKIP READING HABITS ,[object Object],[object Object],[object Object],[object Object],[object Object]

KEY ELEMENTS OF NEWS-WRITING FOR FAST WEB READING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. SIMPLE, DIRECT SENTENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PHRASE SEPARATES SUBJECT-VERB ,[object Object]

CLUTTERED WITH PHRASES ,[object Object],[object Object],[object Object]

DELAYED POINT What do the Dallas Cowboys, about 100 race horses, a set of skull and bones, casinos in Nevada, and the rights to a couple of films called "And They're Off" about race horsing and "Grizzly II: The Predator" starring Charlie Sheen have in common? They were assets once owned by the Federal Deposit Insurance Corp during some of the worst bank failures in U.S. history decades ago. These and others are some of the assets left behind when a bank fails and is seized by the FDIC, the agency whose mission is to maintain confidence in the industry by insuring deposits and other bank products.

2. BRANCH RIGHT ,[object Object],[object Object]

BRANCH RIGHT ,[object Object],[object Object]

3. STAY PARALLEL ,[object Object],[object Object]

PARALLEL ,[object Object],[object Object]

4. BE SPECIFIC and PLAIN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPECIFIC, PARALLEL and PLAIN ,[object Object],[object Object]

5. PUNCTUATION ,[object Object],[object Object],[object Object]

COLONS TO ORGANIZE ,[object Object],[object Object],[object Object]

6. QUOTES ,[object Object],[object Object],[object Object],[object Object]

ECHO QUOTE ,[object Object],[object Object]

QUOTES AS SPICE (but overlong) ,[object Object]

7. ATTRIBUTION ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

PLACEMENT OF ATTRIBUTION ,[object Object],[object Object]

SUMMARY or IMPLIED ATTRIBUTION ,[object Object],[object Object]

8. TRANSPARENCY ,[object Object],[object Object],[object Object]

9. BE LITERAL ,[object Object],[object Object],[object Object]

10. READER SENSE ,[object Object],[object Object],[object Object],[object Object]

READER SENSE ,[object Object],[object Object],[object Object],[object Object]

Day 2 AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]

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