The Problem Statement was to create an app or any other tech-based solution which helps improve issues such as awareness and treatment related to depression and anxiety. I created an application that had various sections- CBT, Meditation, Counselling and Mood Diary. The solution covered the following- 1. Use cases of the app 2. Target audience 3. App features 4. Mockups 5. Success Metrics 6. Prioritization

1. College: XIMB
Team Name: Biswadeep Ghosh Hazra
Email : UM19148@stu.ximb.ac.in
Mobile: 9051707408
Product Management Solution
DECODE TO CONQUER

2. Depression and Anxiety in India
0
0.5
1
1.5
2
2.5
3
3.5
4
Teens
(Below 19
years old)
Young
Adults
(20-29
years old)
Adults
(30-44
years old)
Older
Adults
(45-59
years old)
Seniors
(60 and
above
years old)
Female Male
1) The above statistic shows the gender distribution
of depression index across age groups
2) Males seem to be affected more than females
3) As per the results of the survey, young adults
were the most depressed in the entire country
Depression & Anxiety across states (The Lancet
Psychiatry) [Data observed from 1990 till 2017]
• In 2017, 197.8 Million people had mental disorders
• 45.7 Mn with depressive and 44.9 Mn with anxiety
disorders. Depression contributed the most to
mental disorders in 2017- 33.8% and anxiety 19%
• The research found mild correlation (r-squared
value of 0.33) between depression and suicide
death level at the state level for females. For males,
the r-squared value is 0.19
• The states of Odisha, Telangana, Andhra
Pradesh, Tamil Nadu and Kerala are the most
depressed while states of Kerala and Manipur
suffer most from anxiety.
56
34
6 4
0
10
20
30
40
50
60
Not at all Few Days More than
half of the
days
Nearly
everyday
• 42.5% of the corporate employees suffer from
depression
• 1 out of 5 people need either psychological or
psychiatric counselling
• 3 out of every 100 urban residents are
estimated to suffer from chronic depression
• 36% of Indians are likely to suffer from
chronic depression at some point in their lives
Source- Statista
Source- Statista
The chart to the left shows the results of a survey
of share of respondents who felt depressed or
hopeless or anxious during the COVID-19
pandemic in India in July. 44% of the respondents
felt depressed or anxious at least for a few days at
the least and nearly everyday at the most
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

3. Population
of India
Urban
Population
Tier I City
Tier II City
Tier III City
Target
Population
Rural
Population
Target
Population
Age
Gender
Occupation
Socio-economic
Marital Status
Family size
Education
Income
Internet
Literate/Illiterate
Ethnicity
18–24, 25–34,35-44,45-54, 55 and beyond
Single, married
Lower, Upper Lower, Lower Middle, Upper Middle, Upper
Business, Service, Students, GoI
Male, Female, Transgender
1–2, 3–4, 5+
Indian
Internet Literate with knowledge of apps
Aspirers, Middle Class, Rich
Upper Primary, Higher Secondary, Graduate,
Post Graduate, PhD.
Segmenting-Targeting-Positioning
• melior will have a low price to attract consumers from all socio-economic levels. Since
depression and anxiety are pretty commonplace in almost all walks of life, the app will be useful
for everyone coming from diverse backgrounds.
• Students, Corporate Employees, Couples and senior citizens are likely to use melior the
most. One of the limiting factors would be the ability to use internet videos
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References
• The target population of users include not only those who
are suffering from depression and anxiety but also those
looking to unwind after a long day
• There will be a mixture of premium and free elements
within the application with users shifting to paying the
subscription fee if they like the application overall
• The counselling and meditation portions (described in
detail afterwards) would be the primary revenue drivers for
the application
• CBT, Mood Diary would be free for a certain number of
months after which a nominal fee would be charged for
them

4. Target Population
STATE/UT State Popultation
Internet
Penetration (in
%)
Potential Reach
(Internet
Literate)
Rural
Population
Urban Population
Age Group
(0-14 years)
Age Group
(15-24 years)
Age Group
(25-54 years)
Males Females
Andhra Pradesh 8,45,80,777 31 2,62,20,041 5,49,77,505 2,96,03,272 2,28,19,894 1,50,46,920 3,48,81,112 4,24,38,925 4,21,41,852
Arunachal Pradesh 13,83,727 38 5,25,816 8,99,423 4,84,304 3,73,330 2,46,165 5,70,649 7,13,997 6,69,730
Assam 3,12,05,576 38 1,18,58,119 2,02,83,624 1,09,21,952 84,19,264 55,51,472 1,28,69,180 1,59,37,475 1,52,68,101
Bihar 10,40,99,452 28 2,91,47,847 6,76,64,644 3,64,34,808 2,80,86,032 1,85,19,293 4,29,30,614 5,42,75,001 4,98,24,451
Chandigarh 10,55,450 45 4,74,953 6,86,043 3,69,408 2,84,760 1,87,765 4,35,268 5,80,556 4,74,894
Chattisgarh 2,55,45,198 30 76,63,559 1,66,04,379 89,40,819 68,92,094 45,44,491 1,05,34,840 1,28,30,336 1,27,14,862
Delhi 1,67,87,941 69 1,15,83,679 1,09,12,162 58,75,779 45,29,386 29,86,575 69,23,347 89,87,120 78,00,821
Goa 14,58,545 43 6,27,174 9,48,054 5,10,491 3,93,515 2,59,475 6,01,504 7,39,252 7,19,293
Gujrat 6,04,39,692 36 2,17,58,289 3,92,85,800 2,11,53,892 1,63,06,629 1,07,52,221 2,49,25,329 3,14,95,410 2,89,44,282
Haryana 2,53,51,462 49 1,24,22,216 1,64,78,450 88,73,012 68,39,824 45,10,025 1,04,54,943 1,34,91,997 1,18,59,465
Himachal Pradesh 68,64,602 49 33,63,655 44,61,991 24,02,611 18,52,070 12,21,213 28,30,962 34,81,035 33,83,567
Jammu & Kashmir 1,25,41,302 49 61,45,238 81,51,846 43,89,456 33,83,643 22,31,098 51,72,033 66,39,122 59,02,180
Jharkhand 3,29,88,134 26 85,76,915 2,14,42,287 1,15,45,847 89,00,199 58,68,589 1,36,04,306 1,69,34,360 1,60,53,774
Karnataka 6,10,95,297 39 2,38,27,166 3,97,11,943 2,13,83,354 1,64,83,511 1,08,68,853 2,51,95,700 3,09,65,685 3,01,29,612
Kerala 3,34,06,061 54 1,80,39,273 2,17,13,940 1,16,92,121 90,12,955 59,42,938 1,37,76,660 1,60,29,780 1,73,76,281
Madhya Pradesh 7,26,26,809 30 2,17,88,043 4,72,07,426 2,54,19,383 1,95,94,713 1,29,20,309 2,99,51,296 3,76,10,983 3,50,15,826
Maharashtra 11,23,74,333 43 4,83,20,963 7,30,43,316 3,93,31,017 3,03,18,595 1,99,91,394 4,63,43,175 5,82,55,227 5,41,19,106
Manipur 28,55,794 38 10,85,202 18,56,266 9,99,528 7,70,493 5,08,046 11,77,729 14,38,687 14,17,107
Meghalaya 29,66,889 38 11,27,418 19,28,478 10,38,411 8,00,467 5,27,810 12,23,545 14,91,649 14,75,240
Mizoram 10,97,206 38 4,16,938 7,13,184 3,84,022 2,96,026 1,95,193 4,52,488 5,55,266 5,41,940
Nagaland 19,78,502 38 7,51,831 12,86,026 6,92,476 5,33,800 3,51,976 8,15,934 10,24,600 9,53,902
Odisha 4,19,74,218 25 1,04,93,555 2,72,83,242 1,46,90,976 1,13,24,644 74,67,213 1,73,10,168 2,12,09,812 2,07,64,406
Pondicherry 12,47,953 30 3,74,386 8,11,169 4,36,784 3,36,698 2,22,011 5,14,656 6,14,452 6,33,501
Punjab 2,77,43,338 49 1,35,94,236 1,80,33,170 97,10,168 74,85,153 49,35,540 1,14,41,353 1,46,40,284 1,31,03,054
Rajashthan 6,85,48,437 33 2,26,20,984 4,45,56,484 2,39,91,953 1,84,94,368 1,21,94,767 2,82,69,375 3,55,54,169 3,29,94,268
Sikkim 6,10,577 38 2,32,019 3,96,875 2,13,702 1,64,734 1,08,622 2,51,802 3,23,057 2,87,520
Tamil Nadu 7,21,47,030 47 3,39,09,104 4,68,95,570 2,52,51,461 1,94,65,269 1,28,34,957 2,97,53,435 3,61,45,807 3,60,01,223
Telengana 8,45,80,777 31 2,62,20,041 5,49,77,505 2,96,03,272 2,28,19,894 1,50,46,920 3,48,81,112 4,24,38,925 4,21,41,852
Tripura 36,73,917 38 13,96,088 23,88,046 12,85,871 9,91,223 6,53,590 15,15,123 18,74,447 17,99,470
Uttar Pradesh 19,98,12,341 31 6,19,41,826 12,98,78,022 6,99,34,319 5,39,09,370 3,55,46,615 8,24,02,609 10,45,04,362 9,53,07,979
Uttaranchal 1,00,86,292 31 31,26,751 65,56,090 35,30,202 27,21,282 17,94,351 41,59,587 51,38,203 49,48,089
West Bengal 9,12,76,115 29 2,64,70,073 5,93,29,475 3,19,46,640 2,46,26,296 1,62,38,021 3,76,42,270 4,68,08,264 4,44,67,851
TOTAL/OVERALL 1,29,44,03,744 50 45,61,03,397 84,13,62,434 45,30,41,310 34,92,30,130 23,02,74,426 53,38,12,104 66,51,68,246 62,92,35,498
The excel sheet image to the left
shows the details of States and UT’s
and the potential reach that comes along
with it
If the Top 3 prevalence levels for
both depression and anxiety are taken
into account (From Slide 2)-
• States for Depression & Anxiety-
Assam, Arunachal Pradesh, Sikkim,
West Bengal, Meghalaya, Odisha,
Telangana, Andhra Pradesh, Tamil
Nadu, Kerala, Karnataka, Goa,
Maharashtra, Himachal Pradesh,
Haryana, Rajasthan, Jammu &
Kashmir, Uttarakhand, Delhi
Considering the above states,
28,71,33,286 (~29 crores) is the
potential reach of the application (Both
Rural and Urban users who are internet
literate)
Overall rural & urban division-
• Urban (10,04,96,650) and Rural
(18,66,36,636) [Urban 35% Rural
65%]
Special attention should be given to
states and UT’s having good internet
penetration among the list like Delhi,
Kerala, Himachal Pradesh, Haryana
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

5. melior!
All about melior
melior is the Latin for “better”
keeping in mind the target audience.
The logo of a cute animal wearing a
cozy sweater will evoke feelings of
trust
o What makes melior unique is the fact that it
has the best elements from different types of
applications all looking to treating depression
and anxiety
o The UI/UX will have rounded edges with a
multitude of eye-soothing colors
o The Self counselling section will suggest
answers based on a series of questions
o Mood Diary will enable the user to keep a
track of mood swings and the reasons behind
them
o Meditation and Mindfulness works wonders
and the user will be asked the state of mind
before a Guided Mediation is suggested.
User can choose between a Male or a Female
voice
o An Anxiety and a Depression test can send
information to all 3 functionalities so that the
end solution can be delivered accordingly
o The product path flow is shown on the image
to the right. These flows have free as well as
paid elements incorporated within them
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

6. Counselling Section
Counselling for the elderly
melior
Licensed therapist with over
1,500 satisfied patients.
Tap on the picture if you want to
initiate a conversation!
Seema Mishra
The counselling section
is divided into 4 broad
sections
These sections will cater to-
1) The elderly 2) Individuals 3)
Couples 4) Teenagers
Account creation can be done with
the help of Gmail or Facebook
Users can choose the Self-care of
the Guided support options. Self-
care will present the user with self
paced activities and challenges
while guided support will present
users with a range of therapists
melior will tie up with therapists all over
India who will then provide guided
counselling. Charges will be levied per
fixed allotment of time. Users can talk to
the therapist via three modes-
1) Video Call 2) Audio Call 3) Messaging
This screen is an example of the messaging
section. There will be four multiples (time)-
i) 10 minutes ii) 20 minutes iii) 30 minutes
iv) 60 minutes [Each section will have
separate charges].
Users can add these in however manner they
like and the charges will be added accordingly
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

7. Mood Diary Section
melior
Mood Diary Section
will generally ask a
series of questions for
the first time user
Once the user satisfactorily
answers all the questions it will set
a base for melior to track the
progress based on the base level
Questions range from assessing
the current state of the mind to
consent related. The Diary will
track the user’s mindstate for
every 14 days and present its
findings in the form of a diary
entry
This section asks the user to select a few
Positive and Negative emotions that
they are feeling at the time of using the
application. As the Mood Diary is
entirely user directed, a number of key
inputs in the form of questions and
option selections is crucial
The end result looks like an amalgamation
of a calendar and a diary. As the user
increases the frequency of logging into
the Mood Diary, the analysis becomes
more tailor made with suggestions
popping up every now and then on how
to alleviate the problems faced
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

8. CBT & Meditation Section
CBT or Cognitive Behavioral
Therapy is a proven way to
help sufferers by developing
personal coping mechanisms to
counter emotional duress. The
entry option will function as a
white notepad-users can jot
down their strategies on the go
There are also two kinds of tests on melior. The
GAD-7 test or General Anxiety Disorder
Questionnaire that helps detect the level of
anxiety and a PHQ-9 or Patient Health
Questionnaire that helps detect depression. Both
methods assign scores. Details in Annexure slide
The meditation section suggests
mediation to the user based on their
feeling at that point in time. melior
users can however skip this step
and access the entire meditation
library if the choose to do so
The guided meditation section
features a host of different meditations
and mindfulness techniques voiced by
either a Male or a Female (based on
the user’s choice). The meditation
section is essentially freemium with
subscriptions in the per month or per
yearly variant
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

9. Metrics
Growth of Tier 2 and Tier 3 Cities
Internet Penetration (Both rural and urban)
Increased stress and tension (Work from home)
Increasing disposable income among populace
Growth Drivers
Number of downloads
Market Share
Monthly Active Users (MAUs)
Average time spent per user
Retention Rate
Session Length
Increase Market Share (iOS & Google Play Store)
Partnership with therapists all over the country
Number of App Downloads
Pricing (Freemium model with top-ups and monthly subscriptions)
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References
CSF’s
KPI’s
These metrices are some of the key indicators that help determine the
application’s success or failure. It is to be noted that these are only the
basic underlying KPI’s/CSF’s/Growth Drivers and that as the application
gains ground, more complex metrices are to be utilized

10. Marketing for melior
Marketing
Strategy
Above the
Line
(ATL)
Radio
Below the
Line
(BTL)
Direct
Marketing
Online
Adverts
Email
Marketing
Public
Relations
Through
the Line
(TTL)
Digital
Marketing
Facebook
YouTube
Instagram
Radio
Adverts
A radio advertising ecosystem has to be maintained. After
analysing the viewer statistics, advertising campaigns may be
run on Radio Mirchi in the Morning Prime Time and on
Red FM in the Evening Prime Time
The exact rates for advertising on radio are difficult to
decipher (it starts at Rs 30/10 seconds and goes as high as
Rs 2500). It varies on a number of factors like time of the
day, duration, city, area. Unlike TV, radio is highly area
centric. The four stations mentioned here are the most
popular
The various forms of Radio advertising
include:-
RJ Mention
Radio Contest
Jingle Advert
Sponsorship Tag
Time Check
Radio Testimonials
Personified Commercial
In this context, Personified Commercial,
Radio Testimonials, Time Check, would be
apt
Digital means of marketing is to be mostly
concentrated upon as it is the most effective during
the pandemic. Radio has been selected as the only
ATL means because of a number of reasons-
1) Radio is cheap, localized and efficient
2) It has the ability to build a beautiful narrative
for a product
3) It is popular among all age demographics
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

11. Social Media Strategy- YouTube
Channel Name Subsciber Base Video Views Engagement Ratio (D/C) Total Uploads Average View Per Video Subscriber last 30 days Views in last 30 days
1 Dr. Praveen Tripathi 4,96,000 2,61,09,401 52.63992137 82 3,18,407 46,000 34,12,000
2 ABeautifulMindClinic 1,81,000 1,32,16,202 73.01769061 456 28,983 8,000 6,67,069
3 Dr Avyact Agrawal 2,78,000 1,58,90,906 57.16153237 349 45,533 2,000 2,05,084
4 MediFee.com 2,12,000 2,67,46,202 126.1613302 396 67,541 5,000 6,64,681
5 HealthyGamerGG 4,34,000 3,46,58,066 79.85729493 249 1,39,189 24,000 26,39,000
6 Dr. Deepak Kelkar 8,65,000 8,34,51,542 96.4757711 1,612 51,769 6,000 13,70,000
7 Mental Health with Sonali 60,400 31,46,880 52.10066225 20 1,57,344 2,500 1,61,135
8 Kailash Mantry 2,05,000 1,59,60,518 77.85618537 175 91,203 10,000 2,46,747
Channel Name Channel Name Social Blade Rank Estimated Price Charge Ranking
1 Dr. Praveen Tripathi Dr. Deepak Kelkar 23,798 (Highest Charge) 1
2 ABeautifulMindClinic HealthyGamerGG 61,568 2
3 Dr Avyact Agrawal Dr. Praveen Tripathi 75,992 3
4 MediFee.com MediFee.com 1,90,030 4
5 HealthyGamerGG ABeautifulMindClinic 2,05,891 5
6 Dr. Deepak Kelkar Dr Avyact Agrawal 3,04,998 6
7 Mental Health with Sonali Mental Health with Sonali 5,32,043 7
8 Kailash Mantry Kailash Mantry 6,28,905 (Lowest Charge) 8
24,97,717.72
40,98,887.47
35,50,505.33
Overall Impact Equation Score
83,89,885.51
10,58,452.37
13,01,383.55
42,60,725.19
55,61,429.47
Channel Name Overall Impact Equation Score
1 Dr. Praveen Tripathi 83,89,886
2 HealthyGamerGG 55,61,429
3 MediFee.com 42,60,725
4 Mental Health with Sonali 40,98,887
5 Kailash Mantry 35,50,505
6 Dr. Deepak Kelkar 24,97,718
7 Dr Avyact Agrawal 13,01,384
8 ABeautifulMindClinic 10,58,452
FINAL EQUATION (Overall Impact Equation)-
(((Engagement * Average video views)*0.5 )+(0.2*Subs increase last 30
days)*(0.3*Video View increase last 30 days))
This table depicts the final results obtained after computing the above
equation for each channel. They are arranged in descending order of
preference. The Green and Yellow colored channels can be sought after and
the Red colored channels need to have careful strategy & reason behind
choosing them. Price Charge is estimated on the basis of Social Blade Rank
which takes into account all the factors mentioned here
We have used the following metrics
• Engagement ratio ( Number of Views/Number of subscribers)
• Average Number of video views (Total views/Number of videos uploaded)
• Increase in subscriber base in last 30 days
• Increase in video views in last 30 days
These metrics have been combined to obtain an Overall Impact Equation to
evaluate the influencer we should proceed with. Influencer charge a handsome
amount of money, hence we have proceeded with complete data analysis
Channel Name Social Blade Rank Estimated Price Charge Ranking
Dr. Deepak Kelkar 23,798 (Highest Charge) 1
HealthyGamerGG 61,568 2
Dr. Praveen Tripathi 75,992 3
MediFee.com 1,90,030 4
ABeautifulMindClinic 2,05,891 5
Dr Avyact Agrawal 3,04,998 6
Mental Health with Sonali 5,32,043 7
Kailash Mantry 6,28,905 (Lowest Charge) 8
Depression &
Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing for
melior
Social Media
Strategy-
YouTube
Annexure References

12. Social Media Strategy-Cost Benefit Analysis
Promotion Method Promotion Cost Promotion Estimated Reach Industry Standard Conversion Number of Customers Customer Acquisition Cost
Youtube Influencer ₹ 1,00,000.00 4,90,000 0.04% 196
Facebook Ads ₹ 1,00,000.00 17,00,000 0.02% 340
Google Adwords ₹ 1,00,000.00 2,00,000 0.10% 200
Instagram ₹ 1,00,000.00 5,00,000 0.05% 250
Digital Marketing Costs ₹ 4,00,000.00 28,90,000 986 ₹ 405.68
Other Marketing Tools
Word Of Mouth ₹ - 1,000 3% 30 -
Radio ₹ 1,00,000.00 8,00,000 0.01% 80
Offline marketing Cost ₹ 1,00,000.00 8,01,000 110 ₹ 909.09
Total Cost ₹ 5,00,000.00 36,91,000 1,096.00 ₹ 456.20
Customer Acquisition Cost
Estimated Customer Life 0.67 Years
Estimated customer revenue per year ₹ 1,000.00
Total Customer Life time Value ₹ 670.00
Total Revenue over Period of 2 Years ₹ 7,34,320.00
Conclusion: By spending Rs.5,00,000 on
marketing we are able to generate 1096
customers. Customer life time value is Rs 1000.
We are able to generate over 7.34 Lakhs over a
period of two years.
a) The Costs are approximated and assumed so as to give an idea about the
possible costs incurred. The conversion rates are industry specific
b) For simplicity, it is assumed that there is no intersection between the reach from
Digital Marketing and Offline Marketing
c) Digital Marketing is more effective; the Customer Acquisition Cost (Rs.
405) is less than its Offline Counterpart (~Rs. 910)
d) As time passes, more stress to be given on Word of Mouth (WoM) with new
promotions designed to stimulate online reviews
e) Customer Retention has to be the ultimate goal- Acquiring a new customer is
much more expensive (5-25 times) than retaining one
Depression &
Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing for
melior
Social Media
Strategy-
YouTube
Annexure References

13. Annexure
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

14. References
1. https://www.thelancet.com/journals/lanpsy/article/PIIS2215-0366(19)30475-4/fulltext
2. https://www.indiatimes.com/health/healthyliving/you-may-be-depressed-and-not-even-know-it-as-india-is-one-of-
the-worst-hit-by-depression-says-who-275139.html
3. http://yourdost.com/blog/2017/03/depression-statistics-in-india.html?q=/blog/2017/03/depression-statistics-in-
india.html&
4. https://www.researchgate.net/figure/The-generalized-anxiety-disorder-7-item-GAD-7-scale_fig1_7064924
Depression
& Anxiety in
India
Segmenting
Targeting
Positioning
All about
melior
Counselling
Section
Mood Diary
Section
CBT &
Meditation
Section
Metrics
Marketing
for melior
Social Media
Strategy-
YouTube
Annexure References

15. Thank