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BRANDthropologie Media
DEFINITION
brand-thruh-pol-uh-gee; noun
The study of the issues,
trends and content
driving business and
thought leadership
Targets ranging from Employees to Customers to Wall Street
WE are a Creative Consultancy that
solves business problems at the
collision point of Culture + Commerce
A Chocolate In My Peanut Butter Moment
The Collaborative Purpose Economy
A new inclusive approach to marketing, communications and
storytelling becomes imperative as does the importance of
conveying an organization’s purpose to all stakeholders
A new economic engine where business growth and innovation is
fueled by collaboration between the private and public sectors in ways
that contribute to the world, as much as the bottom line
What Makes US
Different
Embracing A New
Definition of Inclusion
A collaborative environment that values
open participation from individuals with
different ideas and perspectives has a
positive impact on business.
Leadership at such an organization is
transparent, communicative and
engaging.
*Fast Company
Inside-Out: Our Inclusion Lens
LGBTQ
Faith
Age Race
Gender
The BRANDthropologie Inclusion Equation
Access + Ideas = Purposeful Action
Consistent positive
earnings and long-term
value to shareholders
Purposeful contributions to
society at large
Building
engagement across
all key
constituencies to
drive revenue
Ensuring a positive
future for generations
to come
Proactive investment that serves
to advance and protect the world
The BRANDthropologie Purpose Index TM
TM
Economic
Profitability
Social
Profitability
Engagement
Profitability
Future
Generation
Profitability
Environmental
Profitability
Identify
Purpose
Ignite Awareness
Reputation &
Sales
Build
Cultures
Generate
New Revenue
Innovation
& Growth
Identify purpose in
ways that are
authentic and tied to
day to day business
Consumers don’t buy
WHAT you do ----
They buy WHY you
do it
Employees want to
be a part of a Living
Brand. This defrays
costs associated with
awareness,
acquisition, retention
and loyalty –
especially among
millennials
Create brand
programming that
can be transformed
into revenue
generating entities
Embracing the
sharing economy to
deepen collaboration
with consumers,
customers and
employees in ways
that create cost
efficiencies and build
new pathways to
innovation and
growth
Inclusion + Purpose = Brand Value
Communications & Creativity
Past and FUTURE
Old Metrics:
Transactional,
profit-only driven
New Metrics:
Experiential, inclusive,
purpose-driven
PAST FUTURE
Conveying WHAT you do:
Products & Services
WHY you do what you do:
Create emotional connection
PAST FUTURE
Expenses that drive
consumers through the
purchase funnel
Assets that drive business strategy
and profitability
PAST FUTURE
Physical or digital
Immersive experiences that
authentically engage in both the
physical AND digital worlds
PAST FUTURE
Media relations drive
customer acquisition and
establish reputation
Brand platforms produce client
stories "in our words" and are used
to push messages to key audiences
and elicit calls to action
PAST FUTURE
Executive Produce
YOUR Brand
Executive Produce
YOUR Brand
Brand Studio Model
Development Production Distribution
!  Analysis of purpose index
!  Analysis and identification of
collision point of commerce and
culture
!  Content Platform Strategy:
Narrative development
!  Internal programming
Living Brand
!  External programming
!  Ideation to Co-create narratives
in partnership with stakeholders
!  Produce programming that yields
specific and measurable
outcomes
!  Produce immersive events that
bridge the physical/ digital divide
!  Omni-channel distribution
capitalizing on Paid, Owned and
Earned Media
!  Proprietary measurement tools
Embrace the collaborative purpose
economy through a storytelling lens
Re-imagine brand assets and
mission to positively impact
corporate value by turning
brand narratives into
programming that feeds
business performance
Me | WE
Helping clients drive bottom
line performance
Helping employees and clients pivot
to provide purpose and value to the
world’s transformation
Me WE
Creating media assets and
events that support editorial
mission and focus on a
select few
Creating one-of-a-kind client
involved programming that is
inclusive and activates brand
message to new audiences that
benefit many
Me WE
Focus on making the best
food for clients
New internal & external
messaging of food as an inspiration
with a focus on making memorable
experiences
Me WE
Focus on reaching
$1 billion in revenue
and global footprint
New brand narrative focused on the
living brand of the firm "like what
you do and like who you do it with"
Me WE
Single-minded focus on the
college's academic programs
New narrative focused on the
College's history and commitment to
encourage students to leave the
world a better place than it is today
Me WE

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Brandthroplogie Media - A Consultancy That Harnesses Creativity To Solve Business Problems

  • 2. DEFINITION brand-thruh-pol-uh-gee; noun The study of the issues, trends and content driving business and thought leadership
  • 3. Targets ranging from Employees to Customers to Wall Street WE are a Creative Consultancy that solves business problems at the collision point of Culture + Commerce
  • 4. A Chocolate In My Peanut Butter Moment
  • 6. A new inclusive approach to marketing, communications and storytelling becomes imperative as does the importance of conveying an organization’s purpose to all stakeholders A new economic engine where business growth and innovation is fueled by collaboration between the private and public sectors in ways that contribute to the world, as much as the bottom line
  • 8. Embracing A New Definition of Inclusion A collaborative environment that values open participation from individuals with different ideas and perspectives has a positive impact on business. Leadership at such an organization is transparent, communicative and engaging. *Fast Company
  • 9. Inside-Out: Our Inclusion Lens LGBTQ Faith Age Race Gender
  • 10. The BRANDthropologie Inclusion Equation Access + Ideas = Purposeful Action
  • 11. Consistent positive earnings and long-term value to shareholders Purposeful contributions to society at large Building engagement across all key constituencies to drive revenue Ensuring a positive future for generations to come Proactive investment that serves to advance and protect the world The BRANDthropologie Purpose Index TM TM Economic Profitability Social Profitability Engagement Profitability Future Generation Profitability Environmental Profitability
  • 12. Identify Purpose Ignite Awareness Reputation & Sales Build Cultures Generate New Revenue Innovation & Growth Identify purpose in ways that are authentic and tied to day to day business Consumers don’t buy WHAT you do ---- They buy WHY you do it Employees want to be a part of a Living Brand. This defrays costs associated with awareness, acquisition, retention and loyalty – especially among millennials Create brand programming that can be transformed into revenue generating entities Embracing the sharing economy to deepen collaboration with consumers, customers and employees in ways that create cost efficiencies and build new pathways to innovation and growth Inclusion + Purpose = Brand Value
  • 14. Old Metrics: Transactional, profit-only driven New Metrics: Experiential, inclusive, purpose-driven PAST FUTURE
  • 15. Conveying WHAT you do: Products & Services WHY you do what you do: Create emotional connection PAST FUTURE
  • 16. Expenses that drive consumers through the purchase funnel Assets that drive business strategy and profitability PAST FUTURE
  • 17. Physical or digital Immersive experiences that authentically engage in both the physical AND digital worlds PAST FUTURE
  • 18. Media relations drive customer acquisition and establish reputation Brand platforms produce client stories "in our words" and are used to push messages to key audiences and elicit calls to action PAST FUTURE
  • 20. Brand Studio Model Development Production Distribution !  Analysis of purpose index !  Analysis and identification of collision point of commerce and culture !  Content Platform Strategy: Narrative development !  Internal programming Living Brand !  External programming !  Ideation to Co-create narratives in partnership with stakeholders !  Produce programming that yields specific and measurable outcomes !  Produce immersive events that bridge the physical/ digital divide !  Omni-channel distribution capitalizing on Paid, Owned and Earned Media !  Proprietary measurement tools
  • 21. Embrace the collaborative purpose economy through a storytelling lens Re-imagine brand assets and mission to positively impact corporate value by turning brand narratives into programming that feeds business performance Me | WE
  • 22. Helping clients drive bottom line performance Helping employees and clients pivot to provide purpose and value to the world’s transformation Me WE
  • 23. Creating media assets and events that support editorial mission and focus on a select few Creating one-of-a-kind client involved programming that is inclusive and activates brand message to new audiences that benefit many Me WE
  • 24. Focus on making the best food for clients New internal & external messaging of food as an inspiration with a focus on making memorable experiences Me WE
  • 25. Focus on reaching $1 billion in revenue and global footprint New brand narrative focused on the living brand of the firm "like what you do and like who you do it with" Me WE
  • 26. Single-minded focus on the college's academic programs New narrative focused on the College's history and commitment to encourage students to leave the world a better place than it is today Me WE